Jeff Greer

Jeff Greer Email and Phone Number

Director of Marketing and Strategic Partnerships @ Injala
Irving, TX, US
Jeff Greer's Location
Dallas, Texas, United States, United States
Jeff Greer's Contact Details

Jeff Greer work email

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About Jeff Greer

Senior team leader, individual contributor, and C-suite partner. Highly accomplished in advancing market leading brands and mentoring high-performing teams. Repeatedly hired, chosen, or promoted to build out high-impact marketing capabilities. Catalyst for record sales growth at various mid-market revenue levels: $873M to $1.75B―►100% | $60M to $200M―►$233% | $3M to $30M―►900%INDUSTRIESLuxury Goods | SaaS for Finance/Insurance | Publishing | Telecom | Consumer Subscriptions & RetailSELECT ACCOMPLISHMENTSSALES GROWTH ― Led the strategy, execution, and measurement of 300+ integrated global campaigns per year. Record sales and market growth achieved 4 years in a row―doubling revenue from $873M to $1.75B.DATA-DRIVEN OPTIMIZATION ― Analyzed CRM data for to continuously improve campaign performance and ROI. Revenue grew 250% from $50M to $175M for one business unit over.DIGITAL MARKETING ― Directed content marketing strategy, highlighting subject-matter experts and influencers to improve SEO and drive web traffic. Social media followers increased 54% (34k), and digital engagement 14% (259k).BRAND STRATEGY ― Re-positioned firm’s #1 brand (a trade conference), optimizing the customer journey end-to-end. Doubled paid attendance from 800 to 1,700 with a waitlist of 200, selling out 3 years in a row.CUSTOMER ACQUISITION ― Led advertising and storytelling strategies to enhance brand visibility and loyalty. Digital client acquisitions increased 94% from 900,000 to 1.75 million.KEY SKILLSBRAND DEVELOPMENTIdentity | Voice | Awareness | Positioning | Architecture | Standards | ComplianceINTEGRATED MARKETINGMulti-Channel Campaigns | Go-to-Market | Pricing | Lifecycle MarketingSALES ENABLEMENTLead Generation | Acquisition | Proposals | DTC | B2C | B2BDIGITAL MARKETINGE-commerce | SEO | SEM | Social Media | Email | Web | VideoENGAGEMENTCustomer Journey | UX | Retention | Loyalty | CRM | Experiential EventsMARTECH STACKCRM | CMS | BI | AI | Automation | ABM | Email | Social MediaCOMMUNICATIONSContent Marketing | Copywriting | Storytelling | Public & Media Relations | Creative DevelopmentLEADERSHIPCross-Functional Collaboration | Team Building | Recruiting | MentorshipANALYTICSOptimization | KPIs | OKRs | ROI | Market Research | Insights | Budgets | Forecasts | ReportingCORE PROFICIENCIESServant Leader | Business Acumen | Emotional IQ| Relationship Builder | Continuous ImprovementAWARDS3-time winner for writing, presenting, and implementing the "Best Business Plans"Sales & Marketing Team Player of the Year

Jeff Greer's Current Company Details
Injala

Injala

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Director of Marketing and Strategic Partnerships
Irving, TX, US
Website:
injala.com
Employees:
152
Jeff Greer Work Experience Details
  • Injala
    Director Of Marketing And Strategic Partnerships
    Injala
    Irving, Tx, Us
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  • Heritage Auctions
    Vice President, Marketing
    Heritage Auctions Oct 2014 - Aug 2023
    Dallas, Texas, Us
    Marketing services & ecommerce platform for luxury goods and pop culture memorabilia―$1.75B sales, 700 FTEs, 11 global offices.Chosen to elevate the brand, strategy, execution, and team to the next level. Reported to C-suite as head of global B2B and consumer marketing for e-commerce platform and a portfolio of 50+ business units. Mentored team of 24 and rebuilt operations for creative services, content marketing, integrated campaigns, RFP generation, communications, PR, social media, video, and events.• Lead Generation―Fueled the pipeline for global sales team of 125, collaborating with business unit leaders to execute sales enablement strategies. Year-over-year sales grew a record 61% from $900M to $1.45B, increasing firm’s market share to #3 in the world.• Brand Development―Created new brand architecture, identity, and messaging in response to market research and competitor analysis. Revenue increased from 7-to-8 figures for two brands.• Agency Management―Sourced and managed multiple marketing, brand, and PR agencies to develop the brand’s voice and ensure consistent messaging for all touchpoints. Earned media mentions grew 300% to 107,000.• Experiential Events―Collaborated with internal teams and external partners to market, manage, and support 200+ annual customer-facing events, e.g. trade shows, exhibits, and previews.
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  • International Risk Management Institute, Inc.
    Director Of Marketing
    International Risk Management Institute, Inc. Mar 2005 - Sep 2014
    Dallas, Tx, Us
    Leading provider of enterprise SaaS, continuing education, and events for insurance, finance, and legal professionals―$30M sales, 75 employees.Hired as Marketing Manager to overhaul strategy and marketing efforts. Promoted to partner with senior leadership for improving business development, brand awareness, lead generation, and retention. Coached team of five for omni-channel marketing campaigns, creative services, PR, social media, web content, and event marketing/management. Sales grew 233% ($9M to $30M).• Actionable Insights―Spearheaded and managed extensive market research, translating insights to create target audience personas and craft compelling value propositions. SaaS revenue grew 56%.• Digital Marketing―Authored and executed comprehensive plans for email marketing, social media, SEM, and SEO. Annual online visits increased from 1.4 to 2.5 million.• Quick Win Leadership & Execution―Brand launched my first day on the job in March without a marketing plan. Goal was 100 customers by year-end. Authored GTM plan acquiring 700 customers.• Cross-functional Collaboration―Partnered with internal Product and Technology teams, and external UX web design agency to implement these best practices:o Elevate the Brand—authored Brand & Style Guide for compliant creative and brand assets.o Engage the Customer—created roadmap to optimize a consistent online customer experience.o Web First—transformed corporate culture to C.O.P.E. its content strategy…Create Once & Publish Everywhere.o Data Smart—utilized CRM to increase acquisition and retention rates.
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  • Big Game Football Factory
    Director Of Sales & Marketing
    Big Game Football Factory Aug 2003 - Mar 2005
    Dallas, Tx, Us
    Entrepreneurial manufacturer of footballs for Nike, Adidas, the NCAA and NFL―$1M sales, 6 employees.Recruited by CEO to take firm to the next level by creating and executing strategic brand marketing plans.• Increased total revenue 33% in first year with no marketing budget.• Secured licensing agreements to enable product innovation, driving sales growth of 488%.• Wrote strategic business plan, facilitating company sale to private investors.
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  • Beckett Collectibles
    Brand Manager/Business Development
    Beckett Collectibles Jun 2001 - Aug 2003
    Dallas, Texas, Us
    SaaS platform and “eBay” marketplace for consumer sports fans―$45M sales, 175 FTEs.Recruited by CEO to develop integrated marketing campaigns to drive revenue growth from new digital subscription revenue streams. Formed cross-functional teams to champion alignment of brand strategies.• Collaborated directly with President to increase Beckett.com sales from $150K to $500K per month.• Developed and implemented brand marketing programs with strategic partners such as Coca-Cola, generating a 21% year-over-year revenue increase for 10 consumer products.• Fueled 150% e-commerce sales growth for new business partner NHL.com. Negotiated agreement, directed website design, and managed ROI on all advertising expenditures.
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  • Sbc Communications, Inc. (Now At&T)
    Strategic Account Manager
    Sbc Communications, Inc. (Now At&T) Dec 1998 - Jun 2001
    Dallas, Tx, Us
    Fortune 50 telecommunications provider (now AT&T)―$50B sales, 200,000 employees.Hired to sell enterprise data, voice, and equipment solutions to SMB sized accounts. Exceeded quotas and revenue goals in a high pressure, ever-changing, matrixed environment, despite no telecom experience.• Surpassed year one revenue goal by 211%, and year two’s higher goal by 117%. • Promoted to grow $6M revenue base for the #1 territory in the DFW market, leading a cross-functional team of 10 professionals (sales, customer service, and technical support).
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  • Beckett Publications, Inc.
    Corporate Sales (Key Retail Accounts)
    Beckett Publications, Inc. Jan 1995 - Dec 1998
    Dallas, Texas, Us
    Started in mailroom, then promoted 3 times at this publisher for consumer subscriptions and retail magazines.Led strategic planning, market launch, and merchandising programs in major retail chains: mass market, big box, grocery, drug, and convenience stores. Designed and executed field marketing programs for third-party vendors. • Grew revenue by $15M, leading product development, launch and market rollout in major retail chains. Increased retailer’s sales 700%, designing and implementing innovative merchandising solutions.• Outsourced key operations, boosting cash flow by 50%. Led competitive intelligence and marketplace analysis, proposing sweeping changes to increase sales to record levels.
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  • Beckett Publications, Inc.
    Assistant Marketing Manager - Research & Development
    Beckett Publications, Inc. Jan 1992 - Dec 1994
    Dallas, Texas, Us
    Hired and coached team of six to translate data into insights for executives.• Propelled brand’s market share growth of 5 points to 87% in a $2B industry. Designed primary research and analyzed results to align creative strategy with brand marketing programs.• Elevated and streamlined market research projects for product development and innovation to help boost annual sales 900% from $3M to $30M. Designed key metrics to measure ROI of retention campaigns.
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  • Beckett Publications, Inc.
    Marketing Copywriter
    Beckett Publications, Inc. Dec 1990 - Dec 1991
    Dallas, Texas, Us
    Developed and wrote all copy, collaborating with creative and design team to tell the Beckett story, facilitating sales growth of $1.3M.
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Jeff Greer Skills

Marketing Marketing Strategy Advertising Seo Online Marketing Marketing Communications Strategic Planning Digital Marketing Social Media Public Relations Strategy Copywriting Social Media Marketing Management Sales Online Advertising Business Development Brand Development Market Research Leadership Integrated Marketing Sem E Commerce Event Planning Email Marketing Saas Direct Marketing Product Development B2b Entrepreneurship Strategic Partnerships Product Management Trade Shows Analytics Creative Direction Media Planning Publishing Sponsorship Activation Media Relations Crm Database Marketing Materials Production Managment Sales Operations Sales Support Collateral Material Development Production Management Circulation Management Event Marketing Event Execution

Jeff Greer Education Details

  • Southern Methodist University
    Southern Methodist University
    Marketing - Edwin L. Cox School Of Business
  • Southern Methodist University
    Southern Methodist University
    Journalism - Meadows School Of The Arts

Frequently Asked Questions about Jeff Greer

What company does Jeff Greer work for?

Jeff Greer works for Injala

What is Jeff Greer's role at the current company?

Jeff Greer's current role is Director of Marketing and Strategic Partnerships.

What is Jeff Greer's email address?

Jeff Greer's email address is je****@****ail.com

What is Jeff Greer's direct phone number?

Jeff Greer's direct phone number is +121440*****

What schools did Jeff Greer attend?

Jeff Greer attended Southern Methodist University, Southern Methodist University.

What skills is Jeff Greer known for?

Jeff Greer has skills like Marketing, Marketing Strategy, Advertising, Seo, Online Marketing, Marketing Communications, Strategic Planning, Digital Marketing, Social Media, Public Relations, Strategy, Copywriting.

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