Spearheading revenue strategy and execution for Elements, a high-growth B2B SaaS WealthTech startup. Responsible for aligning and optimizing all revenue-generating functions, including marketing, sales, customer success, and revenue operations.Key Responsibilities and Achievements:- Architecting and implementing comprehensive revenue growth strategies, building on the previous success of driving ARR from $0 to $2.3M in 24 months- Leading cross-functional teams to create seamless customer journeys and maximize lifetime value- Leveraging data-driven insights and cutting-edge technologies to optimize the entire revenue funnel- Driving strategic partnerships and exploring new market opportunities to accelerate business expansion- Collaborating with C-suite executives to align revenue strategies with overall business objectives and secure additional funding rounds

As Head of Marketing, I am responsible for developing and executing the Elements marketing-led growth strategy that has taken us from $0 to $2.3 million in Annual Recurring Revenue (ARR) in 2 years.Our innovative product and rapid growth have facilitated the successful raise of two $5M rounds of venture capital funding within a span of three years.

Established and led the marketing strategy/tactics/team/systems/tech stack that delivered 4 years of perpetual 25%+ YoY marketing-led growth.

Under my leadership HyperX Marketing grew from a 4-person start-up to a 30+ FTE marketing consulting firm that provided demand generation, lead nurture, CRM-driven content marketing, and RevOps services to healthcare, SaaS, and financial services businesses. During my 17-year tenure, I led the development and execution of marketing strategies and technology for a wide variety of prestigious brands such as Medtronic, J&J, BD, Biotronic, Qualtrics, ADP, Redis Labs, Mastery Connect, Zions Bank, MACU, WorldWide Express, AdvancedMD, InContact, and many more.My Roles as CEO and Principal Included:• Lead Marketing Technology and Sales Ops Consultant • Lead Sales Process/Enablement Consultant• Lead Digital Marketing Strategist• Organic Search/Social and Paid Media Expert• Lead Conversion Rate Optimization Tactician• Lead Digital Marketing Metrics Analyst• Lead UX/UI Architect• Digital Marketing Subject Matter Evangelist• Team Builder, Leader, Motivator, and Manager• Firm Sales and Business Development

The HyperX Advertising Network was a premium blog network designed to connect advertisers with women and their families.I led the creation and growth of the network which monetized over 56 million monthly impressions on behalf of over 250 individually owned websites.In 2015, we sold the HyperX Blog Network and the brand was retired.