Managing innovative programs for the Craft Brewing Industry. Guest Brewer connects award winning Craft Brewers with Distributors in new markets for a limited time. Giving Craft Brewers an opportunity to reach new consumers with a low-risk, controlled distribution program. Distributors receive new brands every month to pre-sell in their market. Working within the rotational brand reality of the industry today, we offer built-in logistics, delivered pricing and turn-key market support.

Exclusive Importer of Chimay Trappist Ales.Managed the national sales team selling a diverse portfolio across the US. Developed key metrics to manage monthly and quarterly performance. Responsible for over $20 million in sales annually.Increased average sales delivery rate 300% by implementing a consistent selling process and driving follow through with distributors and accounts. Managed a team of 9 direct reports calling on 23 key wholesalers customers.Increased monthly deliveries 28% by implementing a consistent follow up process.Drove 16% increase in sales commitments by focusing on better prospecting and closing lost accounts.Recruited, hired and trained sales representatives.

Managed a group of highly skilled Sales People calling on the most influential Craft and Import wholesalers in NJ, PA and DE. Responsible for delivering the annual plan for assigned geography. Lead the planning and forecasting process for seasonal and year round brands. Championed beer and brewing education and Cicerone training for internal employees and wholesalers partners. Drove seasonal brand forecasting process across territory that lead to reduced obsolescence that saved $3.5M for the organization. Chosen as a change agent to lead the organization through process and procedural change. Drove annual sales of entire portfolio 5.5% and grew share in NJ PA DE in 2015.

Education and Event planning around the Craft and Import brands of the beer category. Focus brands include Blue Moon, Leinenkugel's, Pilsner Urquell, Peroni Nastro Azzurro and Grolsch. Brewing History, Brewing Process and Ingredients, Brand Sensory Process, Beer Styles, Beer and Food Pairings, Sampling Events.

Responsible for Regional Sales of two divisions of the 7-Eleven conveinence store chain. Developed specific programs designed to grow profit and share of the beverage category.

Developed and managed consultative sales relationship with the largest chain buying offices in the Southeast; annual sales over $13MM.

Developed annual business plans to ensure goals were met by managing relationship with key wholesalers. Analyzed monthly shipment/consumption reports and communicated top line reports to summarize current market trends and upcoming chain promotions to the field and upper management. Developed many fact based sell sheets and presentations to help communicate a positive sales selling story utilizing AC Nielsen and internal sales data.

Marketed and sold some of the leading brands in the beer and soft drink industry. Responsible for $2 million in annual revenue. Forecasted sales for assigned territory. Built brand recognition on new products. Earned recognition for increases in core item distribution.

Managed daily operations of $1 million a year brewery. Trained and supervised three employees. Ensured efficient work flow by modifying procedures and staff assignments. Responsible for speaking to groups of 20-50 people on the brewing process. Conducted sales meetings to educated distributor sales force on the merits of the brand.