Jeffrey Peyton Email & Phone Number

Olympia Fields, Il, Us

Centralia, Illinois, United States

Leading group of daily and weekly community newspapers and niche publications across southern Illinois as part of Better Newspapers Inc. Cross-functional management ranges from editorial and sales to circulation and press plant. Work closely with reporters to identify and drive community news coverage. Work closely with sales team to exceed revenue goals. Newspaper production is a team sport!

Pittsburg, Kansas, United States

Cornelia, Georgia, United States

• Led twice-weekly Northeast Georgian and seven weekly newspapers.• Streamlined eight independent newsroom operations while leading in-house staff of 24 sales and support personnel as well as a press room, mailroom, and delivery members.• Ensured optimum utilization of available resources and budget, governing full P&L for eight newspapers and an independent printing plant.• Ensured sales coverage by juggling COVID staffing shortages to facilitate several newspapers across multiple geographic areas.

New Hampshire, United States

• Created niche products and drove digital sales for three daily newspapers, significantly increasing revenue and vastly exceeding sales goals. For expansion in the business coverage, I created a new regional employment magazine.• Initiated live events revenue program with associated live-stream capacity to enhance the program.• Coached next-generation ownership on editing, page production, and newsroom management.• Achieved thousands of dollars worth of savings by re-bidding printing for and launching new niche magazines targeting major employers.• Restructured sales team to shift focus to consultative/relationship selling from a transactional approach.• Adjusted focus of management blog on business and sales.

Troy, Missouri

• Guided cross-functional teams through all facets of newspaper and magazine creation, production, sales, and distribution in markets across Northeastern Missouri.• Personally led four newspapers - including the group’s two largest operations - as Publisher and Editor.• Supervised and provided subject matter expertise to six inexperienced publishers, while governing 10 P&Ls.• Generated revenue by creating and launching new, high-margin niche products in three markets.• Extended group’s reach by launching profitable websites in eight markets.• Exceeded profit targets by rezoning preprint sales in three markets.• Cut 35% expenses without losing staff via creative resource allocation and identification of efficiencies in printing and delivery.

Palmyra, Pennsylvania, United States

• Established and directed full-service international marketing agency specialized in marketing strategy, communications management, crisis management, inbound marketing, and internet development.• Earned and served international clientele from Asia, Europe, South America, and United States, creating and managing robust and diverse communications programs.• Provided support for chemical manufacturers and distributors, law firms, furniture retail, non-profit organizations, and national chicken grower/supplier.• Planned and managed trade show appearances in US, Europe, Asia, and South America for several clients.• Played a key role in branding and lead generation for global audiences by designing and developing multilingual websites.• Nominated as Finalist for Pennsylvania Governor's Impact Award.• Promoted business by developing presentations and editing highly technical white papers for industrial, manufacturing, and chemical sectors.• Planned and launched trade show programs as well as created demonstration booths and managed appearances in US, Europe, and South America.• Formulated and managed content for several clients and platforms through search-optimized websites and blogs for social media and Google Adwords ranging from technical journals to trade media.• Spoke regularly to audiences ranging from small group to several hundred across Atlanta, Hershey, Las Vegas, Orlando, Miami, Gent (Belgium), Nuremberg (Germany), Paris, Rome, and Gyeongju (South Korea).

Moulton, Alabama

Columbia, Mississippi

Charlottesville, Virginia Area

Chesapeake, Virginia

Ma

Education record