Jeff Lang Email & Phone Number

Rarely do a passion, a hobby, and a business come together to form a single entity. I feel truly blessed to be in THAT situation today. In 2008 as the economic world was melting down around us, my business partner and I launched Blue Sky Invention Company with a vision of creating unique digital products on mobile phone platforms for the outdoor enthusiast. That vision has ultimately culminated in what could possibly become the most progressive new frontier in freshwater fishing, something we call Biometrics. The technology, the Algorithms, and the AI features have become the pillars for the most popular Musky Fishing application on the market. Approaching twenty thousand installs, our Musky Metrics platform is used on the water every day to improve our customer's success across the United States and Canada.Our state-of-the-art platform combines world-class technology and over 40 years of fishing experience to create a “freakishly accurate prediction of when fish will eat” (our customer’s words not ours).When, on June 29th, 2007 Apple released the first iPhone, it was immediately clear to us that our proprietary, core algorithm that we had developed for an online fishing game (long story) would be the first to actually help people improve their success on the water for only them at only their location. This was the launch of Blue Sky Invention Co. We launched under a branding/marketing agreement with Jim Saric of Musky Hunter TV around 2011, and v2.0 was a total rewrite onto a modern GCP tech stack in 2019. It has been a wild ride since. Given all the interest, I wrote a book called Musky Metrics about the topic with Jim Saric (The Musky Hunter) and published it in 2021. For details see www.MuskyMetrics.com

Appleton, Wi, Us

Excited to have joined the Corporate Innovation and Transformation office. We focus on the development of new strategic investments that capture the latest advancements in renewable energy, artificial intelligence, decarbonization, cloud computing, and more!

Ashwaubenon, Wisconsin, Us

Hired to Co-Lead the digital transformation of an amazing company founded a little more than a decade earlier by Craig Dickman. Thrilled to be given the opportunity to co-lead this transformation investment, I dove headfirst in. It took me about two weeks to begin to see that internally, beneath the beautiful exterior, there were some serious scalability challenges on the horizon. The entrepreneurial need for speed and agility that the company went through in its first decade created some significant technical debt that was becoming increasingly difficult to manage as the customers got wildly bigger and more complex. Simply put, the founders knew that we needed to address the scalability liabilities in order to support the massive wave of growth we were expecting. Yet, they also knew that if we stopped innovating, and did not continue to bring out new products, we would be opening the door for competitors. We absolutely had to do both. We needed serious productivity improvements to support our growth and we still wanted to stay on our target cadence of introducing a new product every fifteen months.I remain completely humbled by the successes of the team we pulled together. In the end, it was over one-hundred-fifty-thousand hours of effort. Collectively designed and built a Born-in-the-Cloud solution that continues to amaze and shock us with it's performance. We successfully shutdown and divested of all on-prem data centers with 100% of our computing and storage being done 100% in Google Cloud Platform powered by 100% renewable energy.In the end the convergence of modern cloud techniques, strategic business process redesign, and a tremendous team that went waaaay beyond tech resources, delivered two brand new products and a platform that produced over 500% productivity improvement. We launched at 11:59:59 PM on an October night in 2020, right in the middle of a 100 year pandemic.I will never forget this team. I will never have one again like it.

• Retained as President/CEO to manage the day-to-day business operations of Omni Resources Inc. Held full planning, operating, finance, accounting, credit, sales, marketing, ESOP, HR, technology, and P&L responsibility. Controlled $20 million operating budget, managed four direct reports, and 130 indirect reports. Reported to the Board of Directors.• Ecstatically embraced my opportunity to help others achieve their career goals and objectives. Worked every day to inspire a team of brilliant minds and personalities to embrace the ESOP principles of business ownership for the good of our customers, themselves and each other.• Initiated the revitalization, and re-positioning of the Omni Resources Brand as a premier technology services provider, known for its progressive capabilities and innovative thought leadership leveraging inbound marketing techniques and social media.

• Led the organizational design, business development and implementation of a new services division and product offering within Omni Resources Inc., that grew from concept to $10M in annualized revenue with company high gross margins.

Worked with countless numbers of customers in a wide variety of roles to help them achieve their goals and objectives. Smallest project... 2 hours... largest... 10,000+ hours!

Plainfield, Illinois, Us

Worked closely with the President to design, develop and implement a variety of industry leading technology solutions that drive tremendous growth and customer satisfaction. A few examples include...• Led the design and development of a custom CRM application originally designed to drive outbound, follow-up sales calls; ultimately becoming the catalyst for the development of a national call center available across the entire franchise system supporting regionally distinct products and services. • Significantly improved quote to close success ratio by designing and developing a custom application solution that leveraged state of the art satellite imagery, dramatically reducing internal costs and subsequently removing the most significant barrier to providing a “Buy-Now” price quote to website visitors wanting a self-service option.• Designed and developed a world-class marketing website that provided in-depth customer specific information in a highly accurate cost effective mode by exposing key internal functions directly to the customer.• Collaborated with the President and his team to design and lead the development of a state of the art Mobile Application to significantly increase efficiency and customer satisfaction by providing real-time access to enterprise CRM data in the field, while at the same time collecting valuable, legitimate digital content that feeds inbound marketing improvement and localization.

Redmond, Washington, Us

• Worked closely with the Health Solutions Group Leadership team at Microsoft Corporation to very rapidly design, develop, and roll out a custom, worldwide project management / team collaboration application with the goal of dramatically improving the success rates of global deployments of their flagship products.

Chicago, Us

• Worked closely with GE Healthcare’s North American Sales Leadership team to design and lead the development of a state of the art, Business Intelligence Sales Enablement dashboard and data consolidation solution to provide near real-time sales forecast and total team performance; dramatically increasing the accuracy and efficiency of determining quarterly earnings estimates.

Irving, Tx, Us

• Completed the successful installation, data migration, and unification of a single Intellectual Property Management System for Kimberly Clark Corporation’s patent, trademark, and trade secrets portfolio. Resulting in streamlined internal processes, significantly improved access and security, and consolidation of multiple, disparate information sources• Worked closely with the Director of Global Clinical Affairs and her team, to complete the successful implementation of Kimberly Clark Corporation’s first Clinical Trials Management System, supporting new capabilities and business ventures within the healthcare industry.

Aptigen was a start up company made possible with significant investment by Glenn Higgins and his company Electroline Data. Cisco Systems created an incredibly powerful application delivery engine within its Call Manager VOIP system and handsets. Our team designed and created a fourth generation programming language that enabled very easy design, development and deployment to the phone. The system provided easy connectivity to enterprise databases, external data services, web data sources, and more. My role was to pull together all the big ideas, manage external partner relationships, create a vision for the product, drive sales, and everything else you do as a leader in a start up.

Got the entrepreneurial itch and started a small eCommerce Company with a partner. Rode the eCommerce custom build wave. Had a great product, but were too late to the market and the big guys dominated and it became a race to the bottom on pricing. We sold the company and its intellectual property. Claim to fame: Started a company from scratch and never lost a dime. Biggest realization: I love to close business... cold calling not so much.

Us

Was fortunate to be able to write custom software solutions for great companies like Good Humor Breyers Ice Cream, Humana, and Kimberly Clark.

Neenah, Wisconsin, Us

Really cool company. They gave me my first opportunity as a programmer coming out of college. We were writing systems that ran on MS DOS and DBase III that talked directly to the IBM Mainframes. Doesn't sound like a big deal now, but it was ground breaking back then. Most memorable thing: The fact that we had to write our code specifically for a target printer driver! Biggest Bummer: In 1993 WNL was acquired and shut down. We were "outsourced" but in those days it was so rare we didn't know what that meant. Many of those connections and relationships are still strong today.