● Oversees all technical and content aspects of 10+ NECA websites, including NECAnet.org, that receives more than 1,000,000 pageviews annually; meticulously develops new project requirements; negotiates project contracts; and manages multiple projects.● Joined NECA halfway into the new NECAnet.org project that involved a new vendor and a completely new design to launch the flagship website in less than 11 months after starting by working with NECA national staff, NECA chapters, the Executive Committee, the Board of Governors, NECA members, and multiple vendors.● Constantly monitors website accessibility reports and SEO best practices to ensure website information is available for all users, information is easily found, and information is displayed in a visually engaging and informative manner.● Develops and updates website strategies based on website data from GA4 and Siteimprove, and is in constant communication with leadership for all internal teams at NECA with suggestions to improve performance and reach.● Notable new NECA websites: NECAnet.org, NECAconvention.org, ECmag.com, and NECAemerge.com.

● Developed, researched, coordinated, implemented, and published all communications for enterprise social media channels, with a focus on content production and social listening.● Supervised the social media editorial calendar and assets for all enterprise accounts. ● Coordinated with cross-functional teams; that included subject matter experts, executives, video/photographers, and more; throughout the parent and family of Exelon companies.● Drafted digital crisis communications that included announcement text, social listening, and prepared reactive text.

● Led LEE members running for office across the Eastern half of the U.S. to establish and continually build a potent digital campaign presence.● Executed a full suite of digital services for candidates including, but not limited to, website construction and administration; email list building and data scrubbing; drafting, editing, and launching emails; professional photo and video shoots and post-production editing; social media optimization that includes setting up accounts and producing and placing content; creation of graphics, images, and infographics for social media and website use; and digital ads production, targeting, placing and purchasing on Facebook, El Toro, and YouTube.● Worked with 97 down-ballot candidates in 27 states and the District of Columbia to send over 2,000 blast emails to over 1,000,000 people and raise over $250,000; ran over 200 digital ad sets on Facebook and other ad platforms that generated over 6,000,000 impressions; and set-up over 55 candidates with customized websites.

● Oversaw all online communication operations; including several websites, multiple e-newsletters, contact database in Salesforce, and social media.● Delivered completely new NTI.org website, launched in 2012, in less than nine months and within the budget by overseeing two separate external content providers transition more than 25,000 webpages and coordinating multiple website vendors to dramatically improve aesthetics, usability, and access to information.● Managed the transition from a legacy customer relationship management (CRM) system to Salesforce in a multi-year project by working with consultants to select the new system, scrubbing data of over 200,000 records, coordinating multiple vendors to customize the interface to meet NTI’s needs, conducting custom programming, and training 25 NTI staffers on the system to centralize institutional knowledge and streamline business operations.● Salesforce administrator for a system with over 100,000 individual/organizational entries; that was constantly evolving to meet diverse organizational needs for communications, development, and other departments for various events, mailings, blast emails, and other record-keeping activities.

● Conducted outreach to organizations and universities nationwide to distribute over 10,000 special guest tickets to ensure that the passionate, vibrant, diverse, supportive, and 'sane' supporters were front and center for the cameras at the Stewart/Colbert Rally on the National Mall.

● Managed all digital communications and web content generated by the national office and eight state offices.● Doubled revenue generated via online donations for two consecutive years through effective online messaging, targeted fundraising, and increased connectedness with prospects and donors.● Increased outgoing email messaging to constituents by more than 250%.● Managed multi-year development, implementation and integration of a custom online database tracking thousands of past, present, and future candidates and their campaigns; trained more than 40 staff members on database use.

● Researched, fact-checked, and analyzed congressional, legislative, and regulatory issues. ● Represented Scholastic at conferences, events and meetings with Members of Congress.● Drafted and implemented multiple interdepartmental communications plans regarding government relations issues on the local, state, and federal levels.● Planned and coordinated multiple dinner events for over 2,000 attendees each.

● Coordinated multi-pronged outreach campaigns to promote clients’ websites and issues for this national communications and public affairs firm that primarily serves non-profit organizations.

● Managed and maintained an online activist email list that increased fivefold from 90,000 to more than 465,000 people.● Planned, coordinated, drafted, and launched all digital communications for campaigns in more than 30 states and 20 municipalities, doubling the number of advocacy blast emails sent out in two consecutive years and increased the response rate by 50% due to improved message development through A/B testing.● Trained five state coalitions on best practices of digital political activism and taught more than 20 people to effectively utilize a constituency management Application Service Provider.

● Researched and fact-checked documents and legislation relating to science, health, education, immigration, judicial, labor, small business, housing and urban development, religion, civil rights, and agricultural issues.● Drafted formal responses to constituents on the Patients' Bill of Rights, prescription drugs, Medicare reform, bioterrorism, hate crimes, campaign finance reform, terrorist immigration legislation, and the PATRIOT Act.

● Supervised bulk mailings of information for the re-election of the Congressman.● Recruited, organized and managed volunteers for the Get Out the Vote program for primary and general elections.