Potius is a Consultancy Practice specialising in Management & Technical Consultancy Services focusing on Market Expansion; Market Analysis and Business Development; Managed Print Services; On-line Strategy Development; Sales & Marketing Strategy; Market Analysis; e-Commerce; Web-2-Print and SEO Optimisation services. In addition we develop and launch customised software development programs across several distinct market sectors inclusive of Print, Packaging, Labels, Commercial print, Car Parking Solutions and FinTech. We expand our services through the provision of both software and hardware across the Asia-Pacific region and have led market investigations for leading digital print equipment providers to establish the viable markets via Market Reports.Direct responsibility for Client relationships and hands-on project and operational management. For MNC clients, contracted to turn around poorly performing business units analysing and identifying the cause and formulating recovery strategies, financial modelling and forecasting, market and competitive analysis and delivery of the strategic vision, operational change requirements and sales and marketing strategies inclusive of identification of any structural (team) changes.With respect to Start-up and companies wishing to enter the Asia-Pacific market across multiple market segments provided services inclusive of identification of market opportunity; provision of Operational, Sales & Marketing strategies and staffing; identification & management of Channel Partners and driving direct client engagement across the Graphics, Telco, Pharma, Banking and FinTech sectors.

Ultimate Technographics is a world-leading innovation provider of imposition and finishing automation software solutions, launching the world's first imposition solution in 1989 and has continued to play a leading role in the market ever since.Jeff is responsible for expanding the company presence across Asian-Pacific through both direct and indirect sales; expanding and establishing a cohesive network of Resellers and Channel Partners; Account Management and strategic alignment with corporate goals.

Aleyant Systems LLC is a global powerhouse powering some of the most advanced cloud-based solutions for e-Commerce and Web-to-Solutions to the Print and Packaging sectors, driving innovation and expanding client capabilities to reach an increasingly mobile and global customer base.With a strong America's and European presence, Jeff was responsible for building the Asian, Middle-East and African region, providing daily senior leadership and direction inclusive of market evaluation; launch strategies; business development; establishment of a network of channel and representative partners across the region; direct account and channel management and ongoing client liaison.Jeff also jointly headed up the Indian operation and more specifically the Asian Support team operations complimenting the increasing user base across the regions.

With proven track record of driving innovation from teams, channel and partner management and a strategic and creative visionary, key achievements were:• Established a brand communications program that elevated the brand identity to key target audiences• Introduction of formal business processes and check points across all aspects of the business• Lead complex negotiations & sales cycles• Introduction of comprehensive CRM solutions• Introduction of web-based solutions offering customers an integrated solution for accessing group information and networking opportunities across the industry• Strategic Channel & Partner Development• Strategic & Key Account Management• Team Building & Development• Created and maintained strong relationships with key influencers in the Asia-Pacific region including supply base, channels to market, independent consultants etc• Conceived and executed industry and partner events that drove meaningful engagement between suppliers and end-users

Primarily focused on heading strategically critical business units with track record of turning around problematic units, with full P&L responsibility across Asia-Pacific, driving strategic direction, go-to-market and market and competitive analysis to deliver growth exceeding market trends and typically averaging 15-40% YOY.Held several key positions including Kodak's Executive Leadership Team heading sales, marketing and business development, with exceptionally strong skills in strategic analysis and planning, channel and partner identification and development, developing sales & marketing strategies etc., across multiple divisions (Software, Equipment, Packaging, Consumables, Solutions etc).In-depth knowledge of all aspects of Printing, Packaging and Publishing including heading the regions Commercial, Newspaper & Packaging Segments; software, equipment, IT, Wide-format and colour management divisions and furthermore the Document Imaging division turning around a business that had been in decline for 8 consecutive years within the first year of leadership, delivering software and IT solutions to the banking, insurance, healthcare, education and local government sectors.Main Responsibilities:* Market, competitive and strategic analysis* Offensive and defensive strategies to leverage VALUE proposition* Channel & Partner identification, integration and expansion* Proven track record taking groups from obscurity to market leadership and turning problematic groups into profitable operations• Team player leveraging most from teams to optimise returns whilst mentoring and developing next generation leadership• Strategic account management

Recruited to develop a global strategy for the Newspaper Segment division and asked to take full P&L responsibility for the Asia-Pacific region based in Malaysia. Primarily focused on market and competitive analysis, development of strategic direction,identification and development of partner relationships and channels to market; go-to-market strategy etc. Additionally responsible for strategic account management across Asia-Pacific, growing Agfa to the region's leading supplier to the industry for software, computer to plate and consumables to the newspaper segment.• Successfully turned Asian Newspaper Segment from loss-making to market leader within 30 months• Achieved Agfa's largest recorded sale WW with Associated Press Group within 8 months of joining• Strategic planning & implementation resulted in fastest growth division WW capturing 95% of available software solution sales and 66% of equipment sales within 2.5 years, resulting in 65% overall market share• Headed all strategic account management across Asia-Pacific through both direct & indirect channels• Team development including taking the lead in sales training, customer interaction and channel development

As a result of a divisional acquisition from Crosfield Electronics, transferred to Parascan Technologies, initially to head the Marketing Division but subsequently to head WW Marketing and Sales across Northern Europe and NAFTA, focusing on pre-press workflow serving the commercial and newspaper segments through a global network of channel partners.Main Responsibilities & Achievements:• Identification and expansion of channel partners across Northern Europe and NAFTA• Designed and developed a new company branding strategy, logo and all related marketing collateral and go-to-market strategies for both direct and indirect channels to market• Became GM Sales having achieved consistent results with hit rate of >80% at time of leaving accounted for 85.7% of total company sales• Grew Nordic region from £200k to £4.5m p.a. within 3.5 years• Completely rewrote marketing and sales material and handbooks to allow easier transition and training of channel partners, and direct sales force• Strategic account management across Northern Europe and NAFTA• Took active role in designing future needs of the workflow portfolio that allowed Parascan to become the leading supplier of newspaper workflow solutions across the defined territories

Leading core teams focused on delivery of solutions across the commercial and newspaper segments including development of workflow, RIP technologies (hardware and software), imagesetters, scanners and the world's first Computer-to-Plate technology.Heading several development groups and a multi-functional group to deliver innovative solutions and identify customer trends and needs.Main Responsibilities:• As a Core Team Leader headed multi-functional teams developing RIP/Imagesetter solutions from concept-to-end-of-life• Project Manager heading development teams developing RIPS, Imagesetters and Scanners and principally involved in designing world's first Computer-to-Plate solution• Designed variety computer solutions including video capture and processing expansion solutions