Jeffrey Raper Email & Phone Number

Minneapolis, Minnesota, Us

Elgin, Il, Us

Envisage, develop and operationalize new ideas into client facing products and services. This role plays an integral part in the direction and execution of our product roadmap.Work with a team of SME’s and the AX Sales and Marketing team to build, market and fulfill new product lines as well as improve the overall utilization of the current product suite across all clients.Responsibilities include:Working with Sales, Tech, Finance, and Ops teams to manage products from Ideationthrough launch (and ongoing lifecycle).Oversee the development process – from product discovery to execution, launch andongoing quality control – and manage interdependencies with Operations, Sales,Marketing, Finance and IT.Evaluate and recommend the best strategy to deliver a service/product with the end goalof improving operational efficiencies and profitability of the service line.Oversee and audit the adherence to product SOPs and workflow.Define key performance indicators for operational excellence of product delivery andrevenue targets.Manage Subject Matter experts in:-Programmatic Display-Proposals-PPC-Reporting

Elgin, Il, Us

Played a key role as a subject matter expert in Digital Marketing as a liaison between internal Sales, Product and Operation departments. Was also responsible for solving client escalations and assisting in client messaging for new products.Responsibilities included:Leading or assisting in training, mentoring, and developing platform operational team members on optimizing and enhancing campaign performance, addressable technology and media concepts.Talking through reporting and KPI’s with external clients and internal stakeholders to show ROAS.Spearheaded existing vendor relations with regular performance and feature calls.Maintained expertise in the walled garden marketing technologies of Facebook and Google Ads to make sure we’re utilizing full feature sets to drive performance.Maintained custom reporting and advanced dashboards setups.Assisted in high value proposal creation and media planning, including advanced attribution and pixel strategies.Served as a Subject Matter expert in Programmatic, PPC, and Social Media for both internal and external stakeholders.

Elgin, Il, Us

Responsible for all aspects of digital ad campaign management. Including:Working with our production teams to ensure smooth delivery of ad campaigns on websites, mobile, app and email products.Working directly with ad traffickers and sales team members to ensure smooth delivery of all ad operations requirements: trafficking, ad creation, QA, and reporting.Monitoring campaigns throughout lifecycle, communicating with account managers, vendors on issues as needed.Working with the platform team to optimize campaigns, including reviewing reports and making suggestions for improved performance.Working closely with sales, marketing, design, and development as well as on the creation and implementation of custom advertising solutions.Providing pre-implementation and post-implementation support to platform teams.Quality Assuring or troubleshooting 3rd party tags, and other advertiser-provided creatives.Developing and streamlining processes to facilitate and expedite display on-boarding and case/incident tracking, as needed.Providing technical support to advertisers, account managers and others via phone, email and web.Coordinating with our development team to provide assistance in identifying, reporting and resolving technical issues.Staying abreast of current and upcoming technology product capabilities.

Was the subject matter expert for digital subscription data and metrics as well as the new digital customer service platform. Served as the web usage and paid content analyst.Managed the corporate relationship with national ad agencies.Managed email lists and promotional sends to digital subscribers.Served as subject matter expert for local customer service teams during launch of paid content model at eight newspaper sites; served as liaison between customer service and technical staffs to troubleshoot site access and platform issues.

New York, Ny, Us

Facilitated the growth of the DJLMG aggregated local and regional digital audience share via franchised content creation and distribution initiatives while aiding with blog and other network developments. My goals were closely aligned with the central marketing team’s inbound marketing manager by serving as the backbone for that team’s social networking and other outreach efforts.

Portsmouth, Nh, Us

Worked with the newsroom to break the traditional print-based news cycle and continuously update the website, which was the primary catalyst for growth in both display inventory and local market share.Worked closely with our sales staff to identify sales opportunities and maximize revenue with our current tools and technology.Maintained a healthy profit margin while spearheading initiatives for traffic growth and increasing local market share.

Portsmouth, Nh, Us

Provided daily primary support of 150 computers in a deadline driven environment.Provided data integrity and redundancy by implementing a fast-recovery backup strategy; rebuilt major production file-sharing server, restoring more than 130 gigabytes of data.Implemented and maintained a content delivery system to the Internet department for the new JazBox editorial system by using expertise in Perl scripts and XML feeds.

Portsmouth, Nh, Us

Coordinated daily content publishing of a high-traffic daily local news site and managed web administration staff.Designed, implemented and maintained SMG’s first Internet content management system with the ability to import data from the production database and export to several different markup formats including XML.Built database-driven site verticals from scratch, including Seacoast Legals and Seacoast Sleeps, using Perl scripting exclusively.