The largest Home Services Company in US, with $3B+ in sales.Member of Senior Leadership Team providing strategic direction and execution of marketing initiatives.• Owned $10MM+ budget leading to yearly sales likes of +2% under a declining brand.• Led full digital marketing transformation by upgrading talent on team of 6, implementing best in class platforms and focusing on analytics to identify opportunities and drive results.• #1 Key Team Focus: Local & Organic Search Optimization – Expanded local digital footprint by creating 15K geo focused pages with unique content, reviews and local web offers; Created Google My Business, Yelp and Facebook pages for 200+ office locations; Created 50+ local citations for each office; Leading to local, “nearby” visit increases of 110% from ‘14- ‘15 and 130% from ‘15- ‘16.• #2 Key Team Focus: Expand Email Marketing – Improved email capture rates and cleansing processes, introduced exit giveaways and urgency/one day campaigns leading to increased subscriber count, visits and sales by 100%+ in 2016 vs. 20-25% previous yearly growth increases.• #3 Key Team Focus: Improve Website Conversion – Web & mobile ordering prototypes developed using customer surveys, industry/usability studies and user testing with objective of making national brand feel local, simplifying offer selection, exposing cross-sells and enhancing scheduling options.• #4 Key Team Focus: Top of Funnel Marketing – Business has historically relied on bottom of funnel marketing. Implemented Social Marketing desktop/mobile campaigns targeting select segments while achieving goals of likes, shares and most importantly acquiring emails for under a $1.• Developed service positioning studies that revealed limited penetration to pet owners and an underperforming retention program leading to the development & negotiation of signage in the pet aisle of all Kmart stores and a 30% increase in sales via an overhauled retention program.

The largest “tween” specialty retailer in world with 900+ stores and $1.1B+ in sales.Oversaw building team of 5 and providing leadership / strategic direction for all marketing initiatives.• Owned $5MM+ marketing budget leading to consecutive yearly sales likes of 25%.• Achieved $500K annual savings and 20% increase in direct and store email program sales by restructuring team, optimizing program, overseeing test plans and directing vendor change.• Strategized in-sourcing of paid search, organic search and affiliate programs resulting in expanding team knowledge base and a 30% increase in visits and orders. As programs expanded successfully, engaged industry leading agency to manage day-to-day operations, enabling team to spend more time on driving innovative strategies.• Re-negotiated vendor contracts, resulting in $1MM+ in savings / year. • Executed strategic shifts in budgets by leveraging insights from ClearSaleing and Omniture.• Digital leader and developer of business requirements for multi-brand re-platform of CRM database.• Developed business requirements to learn offline (store) impact of online marketing initiatives.• Partnered with Creative Director in growing Facebook presence from 250K to over 500K Likes.• Managed analytics team that implemented Omniture and created reports for business users.• Influenced leadership to invest in site optimization tools: A / B testing, product recommendations and surveys that delivered $1MM in incremental sales.• Monthly store visits drove omni-channel strategies for each digital marketing initiative including changing frequency of email insertion into CRM system from monthly to daily.

Multi-brand, direct to consumer and 1K+ store specialty retailer of casual apparel with $3B+ in sales.Provided leadership and strategic input to execute all marketing plans.• Led strategy and development of email, paid search and organic search initiatives.• Strategized with Marketing Director to grow A&F and Hollister’s social presence that added millions of Likes to Facebook via Paid and non-Paid marketing campaigns.• Led teams that formulated and evangelized mobile site/apps and location-based services strategies (Foursquare, ShopKick, Gowalla and SCVNGR).• Researched and provided guidance on channels of opportunity to senior leadership.• Led RFP process for: email, analytics, site search, testing and product recommendations.• Negotiated $500K+ annual savings with email vendor change.

The 8th largest electricity, natural gas and green energy marketing company in the US.Created, managed and owned $500K+ / year budget that delivered a 650% increase in sales. Oversaw in-sourcing and optimizing paid search and banner ad campaigns. Selected and managed vendors for organic search engine optimization and paid search providers.• Optimized online enrollment / sales process and increased conversion rate from 2% to 9% by implementing Omniture and Google A/B Testing to analyze and improve each website.• Developed email program that grew percentage of sales of 0% in 2007 to 40% in 2010.• Increased SEM / SEO sales 1,100% and conversion rate 1,500% while CPA decreased by 95%.• Increased affiliate visits 250% and sales 400% by improving product offerings and developing stronger relationships.• Developed and managed social marketing campaigns, achieving 200% increase in Facebook likes by informing current customers via email and bill messaging.• Managed all website initiatives by creating and ensuring requirements and timelines were met.• Developed real-time dashboards, reporting on all online / offline sales channels that improved decision making and provided transparency to senior leadership, leading to increased budgets.• Collaborated with manager to propose and gain approval for new product pricing model.• Analyzed, identified and benchmarked competitor’s sales campaigns and emerging website trends to keep abreast of the industry and make senior management aware of competition.• Managed vendors of server co-location, web development, analytics and several graphic design providers, ensuring effective operations.• Directory submissions, optimizing copy, keywords and links led to top search engine rankings.• Partnered with IT to develop APIs, eliminating all manual processes and reducing CPA 10%.

A $20MM multi-channel retail cataloger selling cookbooks, calendars, kitchen items and home décor goods.E-CommerceOwned, developed, maintained and troubleshot e-commerce website with 250K unique monthly visitors. Created and managed project requirements and timelines for all major website initiatives. Involved in entire life-cycle of product from selection, description, categorization, picking and shipping. Selected and managed vendors for hosting, personalization, analytics, CDN and imaging.• Owned e-commerce website that generated 45% of 2006 and 50% of 2007 retail sales.• Increased visits 10% and sales 7%, while decreasing operating costs by 50% in 2007 through a combination of email marketing, search engine optimization and improved site speed.• Led cross-functional team ensuring appearance, content and layout were brand consistent.• Managed website infrastructure, improving performance and optimizing page download times.• Decreased customer service requests, leading to reduced headcount and improved users’ shopping experience.Email Marketing• Developed initial e-mail marketing platform, outsourced in 2006 due to growth.• Manage cleanliness of subscriber list, inbox delivery, reputation and ROI analysis.• Manage ISP relations, whitelist compliance and feedback loops.• Unsubscribe rate < 1%; Inbox Delivery > 95%; List size growth: 05-06 30%; 06-07 10%Search Engine Optimization• 05-06 Increases: 125% in Unique Keywords; 75% in Visitors; 17% in Orders• 06-07 Increases: 190% in Unique Keywords; 43% in Visitors; 20% in OrdersAffiliate Marketing + Shopping Comparison Sites• Increased sales by re-architecting shopping feeds with Amazon, Google, MSN and Shop.com.• Amazon Sales Increase: 05-06 1% ;06-07 225%;07-08 341%

Developer of FairRepair.com, a patented, independent online service which allows consumers to create a vehicle repair estimate and calculate the accurate cost (no ranges) to fix your Car, SUV, Truck or Van. Our estimates show the exact labor time with average labor rates in your area calculated from a 65K record repair facility. Our service also lists out the exact OEM Part # & Price. Our system uses MOTOR Information Systems Parts & Labor data, the same data used by a majority of repair facilities in the US.

$1MM+ IT consulting company and IBM Partner specializing in development of e-commerce websites.• Grew client base and increased yearly revenue from $250K to $1MM+ within 1st 2 years.• Generated highest amount of billable hours per year for 5 straight years.• Directly managing team of 4 Sr. Developers and Administrators spanning multiple clients and projects.• Daily involvement in Client Relationships, Sales, Marketing, IT, HR, Accounting, Budgeting and Legal.• Responding to RFQ/RFP’s, initiating cold/warm sales calls and creating and delivering sales proposals.• Responsible for creation of project deliverables, production schedule and delegating tasks to teams.• Clients: Abbott Labs, Ashland Chemical, Bank One, Nationwide Ins., Westfield Ins., Sterling Commerce.• E-Commerce Clients: Gooseberry Patch, Filter.com, VitaminHead.com and Promome.com

A graphic, multimedia and web site design firm.• Development and maintaining of web servers, router, hubs, T-1 Internet connection, and backups daily.• Working individually and in teams to develop and project manage information architecture behind both small and large-scale e-commerce and intranet sites.• Gaining comprehensive computer experience in information design, computer programming, systems administration, data management, software, hardware, network and technical consulting.• Management of 1-2 technical employees at any given time.• Maintaining and analysis of client’s websites' activity.