Senior Manager, Partnerships And Communications, D23: The Official Disney Fan Club
Burbank, Ca, Us
Leads partnership marketing, communications, and guest services for Disney’s Official Fan Club, driving sales and awareness through traditional and social media.• Create and execute strategic marketing and communications plans and tactics for D23, including D23 Membership, the bi-annual D23 Expo and D23 member events.• Oversee all communications and publicity efforts for D23 while nurturing relationships with and pitching stories to mainstream media and key Disney fan sites, including features with Yahoo, Entertainment Weekly, and BuzzFeed.• Secure external and internal sponsorships and offers generating incremental revenue for D23 with partners such as H2O Plus skincare, Twinings Tea, Ghirardelli Chocolate, Disney Theatrical, and Walt Disney Records. • Create mutually beneficial synergistic marketing opportunities between D23 and internal partners such as Walt Disney Studios and Walt Disney Parks & Resorts to promote key priorities and activate all lines of business involved.• Previous Role Included: Leading social media marketing strategy to drive deeper member engagement, crafting guest services messaging, negotiating strategic digital and print ad buys, and supervising team of two marketing specialists.