Seasoned marketing insights executive, industry leader, mentor and strategist. Expert in reputation assessment, key customer relationship management, customer advisory boards and business transformation for the market research industryAt Stakeholder Advisory Services, we have taken the intangible area of reputation and made it concrete, thereby enabling its use as part of the strategic decision-making process with a focus on maximizing the opportunity to increase enterprise value. Across my various roles at ORC international I managed significant P&Ls, being responsible for top-line growth as well as bottom line performance fueled by creating a culture of collaboration, creativity and support. I believe in building the strength of an organization’s brand through thought leadership and was responsible for the initiation and development of the CNN|ORC International Poll, recognized as one of the premier polls of American public opinion. My client work covers an extensive array of strategic business issues faced by executive management with a particular focus on reputation management, brand development and strength, customer growth and commitment, market assessment, market segmentation and social media impact.As a member of the Board of Directors of CASRO and its Chair in 2012, I helped to steer the market research industry through an exciting yet tumultuous period of intense innovation ensuring that the industry continues to provide the value and insight expected by our clients. On CASRO’s behalf, I chaired the task force that developed the first set of public guidelines for social media analysis. CASRO represents over 325 member firms, representing over 32,000 employees and $8 billion in global annual revenue.