Jeffrey Hyman Email and Phone Number
20 years founding or building 6 companies w/ 4 exits. My career began at B2B software co. Securant where I led marketing until acquisition for $135M by RSA. Next, I founded the interactive agency COG1. My creative work was recognized over 25X across the Clios, Cannes Advertising Festival, The One Show, and more. I used to think those awards were the currency of the realm but that was only because I had yet to understand the power of data especially when combined with creativity. For 11 years I led all business & creative decisions at my agency until one of my clients who ran a VC Firm invited me to join him in starting a game company. So opportunity knocked and I sold my Agency and co-founded the game studio Idle Games. For 5 years I (and others) poured our hearts and souls into Idle Games. Our 1st game was a critical hit but didn’t commercially work. That sucked, but that happens. So I picked myself up & tried again. Our 2nd game “Fresh Deck Poker” was different reaching: * #1 Casino Game in 124 Countries.* Top 100 Grossing Game in 96 Countries* Top 100 Grossing App in 90 CountriesAs with all startups, there were more ups & downs but in the end Idle Games was acquired by Sony/ GSN. After Idle Games, I've been consulting with compelling private and public companies in need of assistance across: marketing, digital strategy, advertising, brand initiatives … all delivered via a highly data driven methodology.While I'm experienced working in the C-Suite for public companies and private equity backed growth organizations I'm also completely comfortable (and satisfied) working in the trenches and getting my hands dirty with exciting early stage companies.
Eataly
View- Website:
- eataly.com
- Employees:
- 3974
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Digital Strategy And Transformation ConsultantEatalyTiburon, Ca, Us
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Investor & FounderDovetail Smart Blocks Apr 2022 - PresentSan Francisco, Ca, UsDovetail built a critical, yet missing piece, of MarTech middleware for the cannabis industry. Dovetail enables every online cannabis store stuck using iFrames from Dutchie or Jane Technologies to upgrade their sites to Dutchie's and Jane's enterprise class, API based e-commerce solutions with no code.Dovetail takes all the features, functionality, and optionality locked away in the APIs from Dutchie & Jane Roots and makes it all easily accessible via WordPress.Additionally, Dovetail gives marketing teams access to critical marketing, UI, & UX features that go way beyond what those APIs provide.From Age Gate to Checkout, marketing teams are armed with all the features, functionality, and customizations proven to increase revenue. Guaranteed, or your money back. -
Digital Strategist | E-Commerce ConsultantJungle Boys Florida Feb 2022 - PresentResults: +17.8% Increase in ARPU+16.3% Increase in CVR+108.5% Increase in Search Traffic+43.7% Increase in Avg. Online Shopping Duration+30.9% Increase in Online Orders vs In Store (Same Period)+135.3% Increase in Online AOV vs In Store (Same Period) Played my part with the in-house team to architect, design, and develop new e-commerce platform and assist with all things digital. -
Digital Strategist | E-Commerce Consultant | Marketing StrategistIanthus Sep 2019 - Oct 2024New York, New York, UsResults: • Increased revenue from $10MM to over $90MM. • 3X Increase in Online Revenue.• Created and launched 4 new brands.• Architected new e-commerce & delivery platform.Assist in-house team to architect, design, and develop new e-commerce and delivery platform in Florida and then expand it to New Jersey. Create the new brand identity and go to market plans for 4 new products. -
Digital Transformation AdvisorAmerilife Sep 2020 - Apr 2023Clearwater, Fl, UsAssisted in-house teams to architect and build best-of-breed MarTech stack to unify and integrate multiple acquisitions for this private equity backed insurance leader. The tech stack unlocked insights into performance across the entire business - from lead generation, to user behavior on digital properties, and call center operations and insurance agent performance. This provided business analysts the ability to have full transparency on both marketing cost structures as well as operational performance.Some of the systems / programs implemented and improved were: CDP, Headless CMS, EDW / Data Lake with Machine learning & Predictive analytics, as well as, performance marketing / lead generation practices. -
Digital, E-Commerce, & Brand StrategyAyr Wellness Inc. May 2021 - Jan 2023New York, New York, UsConsulting across: brand, digital strategy, e-commerce, business intelligence, creative services, software development. -
Product Management, Brand And Digital StrategyCloud9 Esports, Inc. Nov 2018 - Dec 2022Santa Monica, California, UsProduct Management, Brand and Digital Strategy architecting, creative directing & developing Cloud9's web3 based loyalty program. -
Brand StrategyCloud9 Esports, Inc. Jul 2017 - Oct 2018Santa Monica, California, UsLed all brand strategy & copywriting for Cloud9's (successful) League of Legend and Overwatch franchise applications.
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Digital Transformation Advisor | Marketing StrategistMarriott Vacations Worldwide Jun 2015 - Nov 2020Orlando, Fl, UsAssist C-Suite and their teams with defining and executing global brand and digital strategy for Marriott Vacations Worldwide which consists of 7+ Vacation Ownership brands with 3,200 resorts across over 80 nations, supporting 1.7 million owners / members.Highlights:* Increased online reservations 47% YoY while also increasing offline reservations by 23%.* Crafted identity, branding, & positioning for a new chain of 7 resorts.* Crafted and created the entire rebranding effort for Marriott's collection of 65 resorts across the globe. -
Digital, Brand & Growth Strategy - ZzzquilProcter & Gamble Jan 2019 - Jul 2020Cincinnati, Ohio, UsAll things digital for ZZZQuil. Once again assisting P&G and the ZZZQuil brand on all things digital, brand, & growth. More Soon. -
Digital, Brand & Growth Strategy - Fabric Care (Tide)Procter & Gamble May 2019 - Dec 2019Cincinnati, Ohio, UsAdding new product lines and new DTC efforts to our growing list of successes for P&G. Stay tuned for more. It's amazing to see the level of innovation coming out of one of the world's largest companies.
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Digital, Brand & Growth Strategy - Oral Care (Arc)Procter & Gamble Jan 2019 - Oct 2019Cincinnati, Ohio, UsStrategic Positioning, Branding, Go To Market Strategy in support of two new lines of products from the innovators at P&G. Launch includes both: direct to consumer and nationwide roll out across every Target & Wallmart in the nation.
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Digital Strategy - ZzzquilProcter & Gamble May 2019 - Jul 2019Cincinnati, Ohio, UsHelping team ZzzQuill with the entire lifecycle of mobile app creation.
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Brand StrategyElectronic Arts (Ea) Jun 2019 - Oct 2019Redwood City, Ca, UsStrategic, brand and creative positioning for global launch of: Star Wars: Squadrons. -
Brand StrategyElectronic Arts (Ea) Oct 2018 - Oct 2019Redwood City, Ca, UsStrategic, brand and creative positioning for global launch of: Star Wars: Jedi Fallen Order.
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Digital, E-Commerce, & Brand StrategyBrilliant Mar 2018 - May 2019San Mateo, California, UsStrategy, Positioning, Branding, Advertising, and GTM for smart home touchscreen control panels, smart dimmer switches, and smart plugs. Backed by August Capital, Brilliant received the CES Innovation Award, the Showstoppers Innovation Award, the CTA TechHome Mark of Excellence, and the CE Pro BEST Award. -
Digital, E-Commerce, & Brand StrategyHarborside Health Center, Oakland Ca Oct 2016 - Oct 2018Assist (at the time) America’s largest Cannabis dispensary and 40 acre farm ready for legal adult usage of Cannabis in California. Advised across: brand strategy, marketing, advertising, creative, mobile and digital strategy. -
E-Commerce, Brand Strategy & Investor - (Acquired O'Neill Vintners & Distillers)Fitvine Wine Sep 2016 - Aug 2018* Acquired by O'Neill Vinters & Distillers* Crafted and executed entire e-commerce strategy resulting in a 2,477% increase in online sales.* Increased retail footprint from 23 stores to 900 including 122 Whole Foods Markets.* FitVine ranked in the Top 100 brands in both Liquor and Food channels according to Nielsen. * Nielsen named FitVine as "Best of the Best" Growth Brand & "Top 5 Growth Brand". -
Creative Director - ConsultantPernod Ricard Jan 2017 - Jun 2017Paris, Ile-De-France, FrCreating videos that look great for rum that tastes like coconuts. Also crafted a new digital strategy for Malibu's Summer 2017 campaign. (Which is pretty cool too ... but in a more nerdy way than filming spots.) -
Digital Marketing And Advertising - ConsultantReebok May 2015 - Jan 2017Boston, Ma, UsMobile Strategy, app design, and development for people who really like to sweat (and spend way less time in front of a computer than I do). -
Board MemberIdle Games, Inc. (Acquired By Gsn/Sony) Aug 2009 - Jan 2014San Francisco, Ca, UsAdvise Idle Games on: monetization, product development, creative strategy & corporate development. -
Co-Founder, Ceo/CcoIdle Games, Inc. (Acquired By Gsn/Sony) Aug 2009 - Jul 2013San Francisco, Ca, UsBringing synchronous, massive multiplayer gameplay to social and mobile while throwing in amazing technology, art, animation and production values.Our games, art and technology has been honored at the following award shows: Game Developers Conference, Tech Crunch Disrupt, The One Show Entertainment, and Electronic Gaming Review's Innovation Awards. We've received a landslide of critical praise with outstanding reviews from: Forbes, AOL, Gamezebo, The Onion, Adobe and Yahoo to name a few. Besides being a critical darling, our games have resonated with the consumer.Our first casino game Fresh Deck Poker was:#1 Casino Game in 124 Countries.Top 100 Grossing Game in 81 CountriesTop 100 Grossing App in 73 CountriesBesides successfully appearing on the charts, I'm glad to say our app has been very well received by the consumer and is the HIGHEST RATED poker game on Android with 4.7 stars and has 4.6 stars on iOS. Finally, in only 3 months, Fresh Deck Poker beat all but 2 of it's competitors to become the #3 grossing poker game on iOS. And for Fresh Deck Poker … the best is yet to come.These accomplishments are made all the more impressive considering our competitors' products have been in the market for 3+ years.
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Eir (Entrepreneur In Residence)Signia Venture Partners Jul 2013 - Dec 2013Menlo Park, California, UsAssist in the evaluation of potential investments and provide expertise in creative & product strategy with portfolio companies. -
Founder, Ceo & CcoCog1 (Acquired) Jan 1999 - Nov 2009Led all business and creative decisions for interactive ad agency focusing on the entertainment industry ... until selling the company in 2010.Won over 40 top tier clients including: CBS, MTV, Miramax & HBO. Crafted innovative, integrated advertising campaigns seen by hundreds of millions.Created work recognized over 25 times in advertising’s top award shows including: The Clios & Cannes LionsI made pixels do things. Forbidden things. Things pixels should never do.
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Director Of MarketingSecurant (Acquired By Rsa) Jan 1997 - Jan 1999Burlington, Massachusetts, UsI was employee 15 at Securant Technology. During my tenure I led all marketing and advertising efforts for Securant with a strategic focus on interactive initiatives. Securant grew to 200+ people and was acquired by RSA for $135M.
Jeffrey Hyman Skills
Jeffrey Hyman Education Details
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University Of California, DavisPsychology / Communications -
The Webb Schools
Frequently Asked Questions about Jeffrey Hyman
What company does Jeffrey Hyman work for?
Jeffrey Hyman works for Eataly
What is Jeffrey Hyman's role at the current company?
Jeffrey Hyman's current role is Digital Strategy and Transformation Consultant.
What schools did Jeffrey Hyman attend?
Jeffrey Hyman attended University Of California, Davis, The Webb Schools.
What skills is Jeffrey Hyman known for?
Jeffrey Hyman has skills like Business Transformation, Data Science, Brand Marketing, Digital Transformation, Mobile Strategy, Digital Strategy, Interactive Entertainment, Revenue And Profit Growth, User Experience, Start Ups, Mobile Marketing, Data Analysis.
Who are Jeffrey Hyman's colleagues?
Jeffrey Hyman's colleagues are Claudia Saglietti, Oriane Danniélou, Francesca Busi, Soloman Dawit, Carmen Soriano, Elisabeth Bauriedl, Melvin Kim Bautista.
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