Jeffrey Mcgrath Riecke Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

• Catalyzed streaming performance for dozens of clients by evangelizing best digital practices among artists, crafting and pitching marketing materials to playlist editors, with results including YouTube playlist.
• Identified unmet need and designed automated Tableau system to monitor and report on song streaming performance
• Improved operational efficiency and decision-making by managing and analyzing key catalogue-wide Excel datasets

• Led competitive analysis on multimedia news products, which was presented to the President of U.S. Digital Products, and shaped the strategic direction of Discovery’s forthcoming flagship DTC video streaming product
• Defined product requirements for the multimedia news section of the Discovery product by establishing KPIs, data analytics requirements, user journeys, acceptance criteria, and dependencies, among other key criteria
• Developed prototypes for the product’s multimedia news section and user tested them to validate ideas

Washington D.C. Metro Area

• Directed new media marketing of an industry-leading social impact thinktank, the Center for Financial Inclusion (CFI) at Accion from 2014 to 2018, independently managing its blog, social media activity, and monthly.
• Analyzed data on audience, engagement and industry landscape to regularly inform strategy of marketing initiatives
• Managed $10,000 shoot for key CFI promotional video filmed on-location in Kosovo by contracting, coordinating, and supervising the finances and services of videography, translation, and other local partner teams
• Generated 120% increase in CFI blog readership by serving as the site’s managing editor, soliciting content from industry leaders globally, interviewing subject matter experts, and writing original content
• Catalyzed quadrupling of CFI Twitter followers, and earned recognition as one of the top ten Twitter accounts for financial inclusion by commissioning editor in The Guardian
• Improved effectiveness of CFI flagship initiative Smart Certification by conducting in-depth interviews with industry leaders, completing desk research, and authoring 10-page case study on impact of initiative for.

Washington D.C. Metro Area

• Co-authored 6-page case study on how to improve fundraising at Accion, which was reviewed and approved by Accion’s CEO and COO and presented to Accion’s Board of Directors
• Organized and facilitated two sessions on this fundraising case study at Accion all-staff retreat to socialize findings
• Spearheaded greater internal collaboration by representing CFI at newly-instituted weekly Accion meetings

Washington D.C. Metro Area

• Supervised and mentored junior staff on online media content production through workshops, guidance, and issuing approvals
• Regularly elevated profile of CFI through industry events, including 2015 Inclusive India Summit, for which organized and facilitated sessions, met with partners, took photos, live posted on social media, and blogged.
• Copyedited FI2020 Progress Report, CFI’s marquee report for 2015, and provided layout and design support

Washington D.C. Metro Area

• Began managing CFI blog, social media and newsletter, resulting in blog’s greatest annual readership growth to-date

Washington D.C. Metro Area

• Developed and published content daily for CFI media outlets, including blog, social media, newsletter, and website
• Led marketing strategy for Harvard Business School - Accion Program, which led to 300% increase in applications

Master Of Business Administration - Mba

Bachelor Of Science, Environmental Politics And Policy; Psychology

Activities and Societies: Psi Chi Honors Psychology Fraternity, Phi Gamma Delta, The Program on Intergroup Relations, Environmental Issues.