Jeff Robin Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

As the Digital Marketing Manager, I helped manage email marketing campaigns, segmenting lists, and analyzing performance to promote events and brand initiatives. This also includes overseeing paid media campaigns across Google Ads, Meta, and TikTok, collaborating with venue teams and creatives. I am responsible for optimizing three venue websites, enhancing user experience, and driving traffic. I also implement SEO strategies for better search rankings and launch SMS marketing campaigns to engage audiences- Develop and deploy email marketing campaigns to promote events, releases, and brand initiatives while analyzing campaign performance and building reports for senior leadership - Create segmented email lists, personalized content, and build journeys to enhance engagement and conversion rates- Activate and manage paid media campaigns across various platforms (e.g., Google Ads, Meta, TikTok), in collaboration with 3 different venue marketing teams- Collaborate with creative team to develop compelling ad content that aligns with campaign goals- Oversee the maintenance and optimization of three venue websites, including building and launching events- Collaborate with web developer and designers to ensure a seamless user experience and construct strategies to increase website traffic and improve conversion rates.- Execute SEO strategies to improve organic search rankings and drive web traffic and conduct keyword research and implement on-page and off-page SEO techniques- Successfully launched a SMS marketing strategy to engage target audiences and build a framework for text-based campaigns

Plano, Tx

As the Director of Ad Operations, I was tasked with the management of 5,000+ campaigns across 2,000+ DI, DII, and DIII University Athletic websites and mobile apps. During my tenure, I was able to increase revenue from $6M to $40M through new display ad product ideation and delivery strategies- Coordinated the fulfillment process of digital campaigns for Fortune 500 and Fortune 100 clients across different platforms within Google Ad Manager- Collaborated with website and mobile app vendors to implement code across platforms to allow display campaigns to deliver- Ideated new display ad products and delivery strategies and educate sales team on new methods to increase sales- Assisted on sales calls with clients to create media plans and work through activation process/timeline- Analyzed website and campaign metrics within Google Analytics to monitor trends during the year to maximize revenue for each campaign- Managed three employees within the department and an outside 3rd party digital agency- Led the social committee to plan events to improve company morale and increase employee engagement post-COVID

Plano, Tx

As a Digital Activation Project Manager, I am tasked with the coordination and management of omni-channel digital campaigns across 67+ D1 University Athletic programs- Coordinated the fulfillment process of digital campaigns for Fortune 500 and Fortune 100 clients across several platforms within D1 University Athletic programs- Worked in partnership with internal and external teams where needed to facilitate client’s goals and objectives and manage timelines to activation- Actively monitored and optimized campaigns to increase performance and provide the client with the highest return on investment- Collaborated with the sales team to provide full campaign reports to educate the client on the campaign’s progress for contract renewals

Plano, Tx

As the manager of Ad Operations, I am tasked with the activation and management of digital display campaigns on 90+ D1 University Athletic websites- Managed the end-to-end fulfillment process of 5,000+ digital display campaigns valued at $8M+ annually for Fortune 500 and Fortune 100 clients within our Google DFP program.- Responsible for making manual adjustments to digital campaigns where needed to increase performance and delivery- Analyzed and deliver campaign metric reports for clients to provide insight on campaign progress- Lead our impression yield management initiative with our Yieldex program to maximize revenue for each website- Collaborated with our sales team to provide impactful metrics for proposals to send to prospective clients to close new or renewal business- Organized and led social initiatives within the company to boost corporate morale

Las Colinas, Texas

As a Sr Account Manager, I facilitated the development and execution of the company’s digital programmatic advertising campaigns. - Managed day-to-day activities for 80+ Fortune 500 – Fortune 100 clients generating $1M+ in revenue- Facilitated the development and execution of digital programmatic advertising campaigns through The Trade Desk from design and analytics to launch- Optimized and analyzed the campaign metrics to maximize the performance of each campaign to their targeted audience and help achieve the client’s KPI goals- Supervised five employees within the department in an effort to build collaboration and excellent customer service skillsAs a Business Media Specialist, I conducted daily sales calls to prospective clients, and secured new digital advertising contracts. - Performed high-volume of outbound phone calls to businesses around the world each day. In addition to using provided leads.- Researched new opportunities while using my own network in an attempt to drive revenue for the company. - Closed on more than $60K in new contracts.

As a Promotions coordinator, I facilitated pre-game and post-game activities and assistedwith game day execution-Coordinated in the distribution of promotional items to fans throughout the ballpark-Assisted with in game promotional activities on and off the field to increase the fan experience-Provided exceptional customer service to all fans coming to the ballpark

As an Account Manager, I conducted sales calls to prospective clients for the company's retail fixture business- Conducted research on prospective customers.- Facilitated client meetings with the in-house design team to present retail fixture concepts and strategies. - Responsible for handling a book of clients totaling $2M+; contributed $800K+ in new business.- Managed several strategies for outreach programs including print marketing and tradeshows.

Tucson, Arizona Area

• Organized practices and field set-up and batting cages• Captured player stats during each game• Provided assistance as needed during practices

Assisted customers in selecting products and services to fit their needs* Assisted in merchandising product displays* Created new sales strategies on new products* Trained four new sales associates

During my Marketing Internship, I was responsible for preparation and execution of marketing campaigns during the University’s football, basketball, women’s volleyball, gymnastics and baseball games. - Designed and distributed print media advertisements, wrote radio advertisement scripts, and organized each event’s in-game promotional scripts. - Managed game-day marketing activities included distribution of promotional items, coordinated all in-game promotions during television or game timeouts. - Maintained the department’s CRM system of fan information to disseminate upcoming event information.

- Assisted customers with phone and counter ticket purchases for sporting events- Organized mail-out campaigns for ticket purchases