General Management role accountable for P&L of Global Respiratory Business Unit at Olympus.

Dual role - global product marketing & strategy. Leading global business unit strategy function across the Global UroGyn (Urology & Gynecology) Business Unit in addition to having global product accountability for a medical device portfolio encompassing endoscopes, laser/ultrasonic lithotripsy, and disposable devices. Team of 10 across strategy and product management located in Germany, Japan, and U.S. Reporting to the VP/General Manager of the Global UroGyn Business Unit.▪ Team Leader: Built a high-performing marketing team focused on driving the global Kidney Stone Management business inclusive of commercial execution, new product launches, and portfolio strategy. Added new talent, restructured responsibilities in alignment with business requirements. Strong focus on establishing clear & measurable objectives, fostering autonomy, and driving accountability.▪ BU Strategy Leader: Ensuring the global business unit has a compelling, data-driven strategy, educating and coaching the team to raise the overall level of strategic acumen, driving partnership with region commercial teams through aligned priorities and strong relationships, optimizing overall communication and governance. Fostering innovation, driving organic new product development efforts, and accelerating inorganic exploration.▪ Product Marketing Leader: Driving double-digit growth, above plan and market, in Kidney Stone franchise despite COVID-19. Launched the Soltive SuperPulsed Thulium Fiber Laser System, recognized as an Olympus Global CEO award finalist for 2020. Established portfolio strategy through a structured, data-driven, partnership-focused approach. Executed world-class Voice of Customer to identify & validate market insights and unmet needs across key segments.

Volunteer role serving as a mentor/advisor to healthcare startups through the U.S. Early Stage Accelerator program as well as an expert judge helping to identify which startups enter the program.MassChallenge is the global network for innovators who are working to solve massive challenges, connecting startups, experts, corporations, and communities to grow and transform businesses and economies.

- Owned portfolio strategy for Global Surgical Stapling business, inclusive of organic and inorganic initiatives. Established vision and strategy through the creation of the Stapling Pathway to Leadership and aligned strategy to financials through ownership of 5-year strategic financial plan. - Ensured the business maintained a healthy pipeline of initiatives designed to expand leadership in existing markets while capitalizing on attractive adjacencies. - Drove execution of New Product Development projects through R&D and manufacturing sites in the US, Puerto Rico, and China to ensure that they address customer needs, hit time to market objectives, and provide maximum financial return to the business.- Led a product marketing team of 6 including 1 direct report based in Shanghai. Owned “Cradle to grave" product marketing responsibility for two key product categories within the Surgical Stapling business, responsible for overall commercial execution, driving new product launches such as the Signia Stapling System, and managing the overall product lifecycle.- Focused on evolving and segmenting the portfolio to meet the unique needs of premium and value segment customers in both developed and emerging markets.

- Led global commercial team (3 direct reports) responsible for driving growth in multi-billion dollar Global franchise.- Drove double-digit growth (above plan and market) in flagship $1B+ Tri-Staple™ Technology platform by capitalizing on high-growth geographies and procedures while differentiating the specialty reload platform. - Launched multiple new products including the Signia™ Stapling System, the world’s first smart stapler.- Collaborated to implement best practices across the broader business in the areas of Region Engagement, Business Planning, and Financial/Business Management. Established the Stapling Evidence Council.

- Global downstream product marketing role initially focused on the Intelligent Device platform (1 direct report), subsequently expanded responsibility to the $1B+ EndoStapling franchise (3 direct reports).- Launched the iDrive™ Ultra powered stapling system, a reusable fully powered endostapler, into the $2B+ global endoscopic stapling market. Managed 1 direct report and led 7 OUS regional marketing teams to drive both Global launch strategy and U.S. region execution.- Drove 38% quarter-over-quarter growth in global hardware placements and achieved first year U.S. region revenue plan in less than 8 months of sales. - Deployed marketing budget to maximize first-year performance and developed global and regional strategic and marketing plans to ensure long-term platform sustainability. - Devised and executed competitive defense against new entrant into endostapling market. Performed account and country-level risk assessment to direct sales team proactive defense efforts. Established impactful messaging based on market research and supported by clinical and economic evidence and launched training and tools to the sales team more than 6 months ahead of competitive launch.

- Global upstream product marketing role focused on organic new product development programs.- Led strategic marketing efforts for two major new product development programs, each expected to generate annual revenue greater than $100M. Constructed business plan and customer requirements built on robust voice of customer research and analytics.- Supported development and launch of first generation iDrive™ powered stapling system. Devised and executed sales training strategy and launched valuable tools that were subsequently adopted across the division. Designed reusable pricing and capital placement models to minimize administrative barriers.- Recruited and supervised MBA interns from Ivy League universities (3 years). Defined clear and achievable objectives; regularly measured and communicated progress.

- US Region downstream product marketing role.- Drove $150 M business to above-plan performance in FY 2009 and FY 2010. Managed mature business through challenging market environment; employed comprehensive analytics and a deep understanding of customer insights to mitigate impact of competitive entry.- Deployed marketing budget in excess of $800k. Revitalized AbsorbaTack™ Fixation Device messaging; launched new sales tools. Executed multi-channel campaign with over 200,000 impressions and 200 leads. Launched AbsorbaTack™ short device for open procedures. Designed and implemented transformational pricing and contracting strategy. - Coordinated cross-functional FY11 Strategic Planning for Soft Tissue Implants and established Hernia Sales Advisory Council.- Directed Hernia interactive and relationship marketing efforts, specifically YourHernia.com.

Responsible for leading global marketing efforts for the Drainage business segment.Responsible for achieving growth targets through organic expansion, new product opportunities, and market development both international and domestic.

-Responsible for marketing for a global Drainage device platform.-Previously responsible for all marketing efforts for a global Soft Tissue Biopsy device business.-Focused on Interventionalist physicians (Interventional Radiology, Interventional Pulmonology).

Designed, developed and launched new medical devices for minimally-invasive image-guided procedures.