Jeff Tilley Email & Phone Number

United States

Phoenix, Arizona, Us

Lead the creation and execution of regional and national marketing strategies across UTI and each of its brands that helped generate $21M in additional revenues for the organization.Key Accomplishments:- Direct the overall marketing strategy for admissions, partnering with senior admissions leadership to ensure marketing strategy is aligned and key performance metrics are exceeded.- Direct the creation, planning, and execution of national marketing events across UTI and each of the 16 campus locations, resulting in $10.5M in attributed revenues.- Created, planned, and helped execute an integrated campaign focused on specific start dates, driving an additional 250 starts ($7.5M in revenues).

Phoenix, Arizona, Us

Led the development and execution of integrated local marketing strategies for nine campuses, achieving $8.5M in additional revenues during this period.Key Accomplishments:- Partnered cross-functionally to create, plan, and execute the marketing strategies which resulted in the successful expansion of two new campuses which launched six combined programs.- Directed the creation, planning, and execution of national marketing events across all 16 campus locations, which attributed an additional $5M in attributed revenues across all UTI brands.- Identified local employer/industry partners and collaborated to expand UTI’s brand awareness, resulting in a 15% increase in enrolls for the specific local campuses.

Plano, Tx, Us

Devised and managed integrated marketing and communication strategies that successfully maximized revenue growth by 11% and new customer conversion by 53%.Key Accomplishments:- Successfully developed and led go-to-market launches of several new products and product line.- Developed and launched first integrated marketing campaign that help achieve highest recorded month of sales (June 2018) at +41% and a 28% increase in new leads.

Brenham, Tx, Us

Led the development of multi-channel strategic marketing and communications plans across the college district, its four campuses, and multitude of programs, resulting in a 25% increase in total student enrollment over a ten-year period, helping the college district grow to one of the largest in the state.Key Accomplishments:- Generated $760K in additional revenue that provided 50 scholarships for first-time students by negotiating and securing the college’s first exclusive beverage agreement (Coca-Cola); launched and managed first online athletic merchandising store, MyBucsGear.com, totaling $125K in retail sales from 2012-17.- Worked closely with national/regional media (ESPN, Yahoo!Sports, Sports Illustrated, New York Times) to highlight former student-athlete Cam Newton during his appearance in Super Bowl 50, resulting in ad value of $4.3M during that period.

Brenham, Tx, Us

Developed and implemented category growth sales strategies, including new product launches and new market penetration yielding 33% sales growth in two-year period.Key Accomplishments:- Opened 14 new major markets and 25% space increase in new markets.- Grew account to more than 25% of company’s annual sales.

Brenham, Tx, Us

Drove sales by 52% through executing diverse marketing operations, sales and marketing programs, pricing and promotions, and sales incentive programs.Key Accomplishments:- Worked cross-functionally with sales from an 18-state territory to create and launch tailored market- specific programs to gain markets in seven new states and increase distribution territory by 70%.- As chairman of Frozen Snack Committee, led the development and launch of six new successful items to the product line, helping increase sales of the category by 42% over a five-year period.

Bba, General Business

Graduate