• Identified and addressed priority zero technical SEO issues to set a strong foundation for future efforts• Implemented a content strategy covering several unique verticals using competitor and customer analysis• Increased organic impressions by 335% and organic clicks by 2,488% YoY• Defined search opportunity across 10-12 verticals to plan for future expansion and growth• Collaborated with product, design and engineering on a range of SEO initiatives

• Development and implementation of the overall SEO strategy for Sonic Automotive• Management of SEO strategy and on-site efforts for EchoPark.com and CarCash.com• Oversee two analysts that optimize, manage, and report on 60 websites• Conduct monthly and quarterly business reviews with external stakeholders• Ad-hoc analysis and reporting focused on key performance indicators• Collaborate with internal SEM team to ensure alignment across all campaigns

• Managed SEO and SEM campaigns for a diverse portfolio of clients• Conducted regular performance reviews to provide insights and recommendations

• Monitor and analyze multiple web properties, including development of monthly performance reports• Ad-hoc reporting aligned with client-specific key performance indicators• Tracking and analysis of target keywords, category pages, and competitors for multiple accounts

• Management of multiple client accounts, including weekly calls and email communication• Responsible for four teams of strategists, multiple tactics, and associated reporting• Oversight of team goals and development plan to contribute to strategist growth

• Developed and employed tactics that satisfied client’s search strategies• Responsible for daily management and reporting for multiple tactics• Performed analysis to identify online competitors and keyword opportunities

• Responsible for daily management of multiple clients and projects• Assisted in the development and design of surveys and report materials• Built custom programming for the validation, processing and reporting of data• Creation of finished reports using a variety of formats

• Programming, execution and management of telephone and web-based surveys• Validation, processing and reporting of survey data for analysis• Responsible for finished reporting using both paper and electronic formats• Maintenance of respondent panel, including processing honoraria checks• Responsible for the upkeep of internal network, servers/computers, various other hardware and software

• Collection and validation of survey data using various input methods• Responsible for management of survey quotas and progress tracking• Recruited and scheduled survey respondents for in-depth telephone interviews• Completed survey disposition reports to track and increase department efficiency