Identified, developed, negotiated, and secured long-term strategic marketing and operational corporate alliance relationships for The Walt Disney Company across Disney’s portfolio of brands, assets and properties worldwide. Collaborated extensively with internal lines of business to assess opportunities, build the business case, and ensure partnership feasibility and profitability.

Collaborated with Global Creativity and Innovation to achieve revolutionary thinking and big ideas within the Alliance Marketing organization. Strengthened ideas from cross-disciplinary teams into fully executable concepts and present ideas to leadership for review. Managed Disney’s Creative Lab as an innovation and inspiration resource for all Cast Members.Developed FY16 creative communication strategy, heavily focused on targeting the Hispanic market based on consumer research and insights. Worked with cross-functional teams to capture over 75 ideas that were refined and filtered down to 25 concepts to present to leadership.Drove development of Walt Disney World’s 2015 Coolest Summer Ever integrated communication plan. Partnered with multidisciplinary teams to design cohesive rollout calendar to strategically reach consumers at key times throughout booking window. Co-facilitated senior-level ideation session to establish marketing and in-Park activation concepts for Disneyland’s 60th Anniversary Celebration. Worked with cross-functional team of executives to concept ideas deeply rooted in consumer insights and research.Produced FY14 and FY15 global marketing concepts around the “Disney Side” concept and family’s desire to play together on the same level. Focused on innovative programs to identify opportunities to solidify and grow Disney Parks’ share of the marketplace.Worked with internal and external partners to define strategic alliances and marketing initiatives that add value, build brand awareness and raise brand equity for both parties. Session clients include Florida Resident, Annual Passholder, Epcot, Disneyland Resort Paris 20th Anniversary, Merchandise Events, Kellogg’s, Coca-Cola, Chiquita, Stanley Black & Decker, H2O+, Office Depot.

Developed new marketing campaigns to increase brand recognition and recall. Placed an average of $150K per month in new advertising mediums, including radio, print and digital. Revamped advertising message to better target key decision makers, leading to record months of March, $28.75MM, and May, $29.2MM.Reallocated and renegotiated advertising rates, increasing visibility, while saving the company 45% over their costs for the same period the previous year.Analyzed key markets and industries for growing small and medium businesses and developed marketing plans to specifically target those segments.Led efforts to successfully place AmeriFactors as one of the Orlando Sentinel’s Top 100 Companies for the first time, increasing awareness and brand reputation.

Partnered with Custom Content team to craft tailored learning and development solutions for external clients using Disney best practices in leadership and business management to help transform organizations. Managed multiple projects simultaneously, while analyzing, designing, and evaluating learning and development products. Managed brand relationship between Disney Institute and private enrollment clients to ensure that program materials adhere to brand guidelines and meet client needs.Directed design of training materials for NFL’s Fans First guest service initiative for Super Bowls XLVI, XLVII, XLVIII, XLIX and 50. Worked with NFL leadership to streamline procedures to distribute and explain materials to over 26,000 Super Bowl service employees at each year’s event.Prepared customized training resources for private program clients including Chevrolet, NBA, Barclays Center, McKinsey, Chicago Cubs, NFL, PricewaterhouseCoopers and Harley-Davidson.

Executed marketing and promotional materials for AMC Television hit shows The Walking Dead, Breaking Bad, and Mad Men. Worked closely with legal and creative teams to ensure that all products adhere to strict guidelines and maintain brand integrity while driving viewership and fan loyalty.Created presentation for Walmart senior executives to leverage $25+M annual sales of The Walking Dead merchandise by branding Walmart as ‘The Destination of All Things Dead’ through the creation of mini pop-up stores that leveraged digital and social media.Conceptualized Mad Men season 5 launch campaign including party-planning microsite (madmenpartyguide.com) and house party kits. Evaluated creative direction options to optimize promotion and worked with all vendors to ensure production schedule was met.

Founded award-winning niche design and marketing studio focused on servicing the entertainment and media industries. Managed day-to-day operations, overseeing all projects from inception through completion. Monitored project performance against deadlines and milestones to meet all commitments.Managed the growth of accounts, identified and pursued prospective clients, increasing sales and profitability year-over-year.Clients included Marvel Comics, Clear Channel Communications, Miss Universe Organization, ESPN Radio, Atlanta Braves, Minnesota Timberwolves, Miller Coors, Calvin Klein, and Miramax Films.