Jeffrey Sprafkin is a Co-Founder at Bookends Academy. He possess expertise in marketing strategy, new business development, business development, mergers and acquisitions, marketing and 29 more skills. He is proficient in Chinese. Colleagues describe him as "When I was President at OnGreen, we hired Media Pacific to analyze the Chinese market and advise on an entry strategy. Jeff managed the project, and we were very pleased with the results. He quickly grasped our business model and combined it with deep domain expertise on China to deliver a thorough report that went way beyond what we'd learned elsewhere. Jeff's subsequent advice was also extremely helpful as we moved into that market. He's a tremendous asset." and "Jeff has exceptional abilities and experience in developing and managing media businesses in China and more broadly East and Southeast Asia. We first worked together in the late 1990's in launching Primedia's trade publications in China. At Canon Communications in the late 2000's, Jeff was instrumental in assessing (in the context of an acquisition) our opportunities in trade media covering the electronics manufacturing sector in China, Japan, Singapore, and Taiwan; he then ran the business successfully. Working with me at GLM in 2012-13, he led the research of the market for ecommerce conferences in China, and managed the launch of the Internet Retailer Group's Hong Kong conference. In short, from my experience, Jeff and his team are an exceptionally effective resource for media businesses to expand successfully in the East Asia region."