Internal Projects:•Present digital analytics value proposition to prospective clients and management to help sell projects•Created measurement strategy for Centric Digital’s website to evaluate leads and micro conversions, migrated website to Google Tag Manager and created a dashboard with data from Google Analytics, Webmaster Tools, social sites and CRM for the President•Lead a team of 5 data strategists and a designer, to research relevant data to create daily infographics for Centric Digital’s blog posts Select Client Projects:•Key player in a $9M data visualization project for the CEO of a top 50 company. Collaborated with executive team to gather requirements/define KPIs, designers to mock up visualizations, IT and product team to create a data schema, and staffed app developers to build a custom web responsive app•Constructed an analytics strategy for a large educational company’s cobranded microsites. Led developers to audit current analytics tags, identify gaps / performance issues and was the liaison to updating the site code to for optimal tracking and site performance. Designed and built 40 highly visual, cloud based, microsite dashboards for monthly reporting to partners•Managed pay-per-click advertising (display and search) campaigns for two high-end fashion companies with a monthly budget over $100K. Worked with Google to implement retargeting tags to bring ROI to 250%•Performed SEO site audits for various clients and identified on-page factors (e.g. title tags, meta descriptions, alt text and content keywords) that were not following best practices. I re-wrote the identified elements and worked with the client’s IT teams to update the pages