EY and Simon Sinek have joined forces to challenge many of the norms in modern business through a new purpose-driven performance practice. In the Age of Transformation many organizations seek innovative ways to grow from good to great. Sustained financial success is now dependent on addressing significant digital and generational disruption while navigating change at the speed of digital. Purpose, collaborative leadership, agile innovation and values-based organizational mindsets, are… Show more EY and Simon Sinek have joined forces to challenge many of the norms in modern business through a new purpose-driven performance practice. In the Age of Transformation many organizations seek innovative ways to grow from good to great. Sustained financial success is now dependent on addressing significant digital and generational disruption while navigating change at the speed of digital. Purpose, collaborative leadership, agile innovation and values-based organizational mindsets, are all critical ingredients that, when combined, catalyze superior performance and de-risk accelerated transformation. WHY.We wake up every day passionate…to transform companies into inspired organizations, so that employees feel like owners and customers feel like family.VISION. By living our Why every day, we contribute to building a world in which…organizations aspire to consistently think, do and be more. Leaders are passionate; employees are fulfilled; and customers are delighted by every touch point and experience. HOW. To build the world we imagine, we uniquely…• Empower people and organizations to discover and live what they stand for; • Develop values-based leaders and managers of all ranks and experience; • Engineer consistent experiences informed by the perceptions of every individual human in the organization’s ecosystem; • Celebrate champions inside and out; • Align ALL strategy and operations in service to the Purpose and VisionRESULT. When companies transform into inspired organizations, they achieve…unconditional loyalty from employees and customers which translates into higher sales and margin, greater productivity, increased innovation and recognition as a beloved brand. Show less

I am a results-driven person. I help organizations, divisions, teams and leaders envision their deal desired future states, and then use an future-back methodology to identify and pilot operational strategies and tactics to make and measure progress towards that future state. My approach is distinguished by a focus on the neuroscience, social psychology, and human dynamics that underlay behavior and mindset change at scale, and by using data and analytics to inform strategic… Show more I am a results-driven person. I help organizations, divisions, teams and leaders envision their deal desired future states, and then use an future-back methodology to identify and pilot operational strategies and tactics to make and measure progress towards that future state. My approach is distinguished by a focus on the neuroscience, social psychology, and human dynamics that underlay behavior and mindset change at scale, and by using data and analytics to inform strategic decisions. I work at an intersection of theory, hypotheses and practice. In today’s business environment every organization requires agility to succeed. In today’s business dynamic human stakeholders are increasingly drawn to values-based organizations that engage with stakeholders in authentic, humanistic ways. Since an organization is only as agile and authentic as the individual human beings within it I’m passionate about developing, testing, and teaching key concepts that help emerging leaders make themselves and their organizations more agile and authentic by placing their most valuable resources, humans—at the center. At EY I use my skills and training to help teams envision, design, build and activate a variety of projects and initiatives. Show less

We live in a disruptive and transformative age in which humans are increasingly wary of growing machine intelligence; anxious about losing jobs to digital disruption; distrusting of politicians and governments; unsure if brands care about their welfare, that of their children or future generations. In direct response to these uncertain and often unfulfilling times, today’s youngest generations actively seek to balance their lives with more meaning: more meaningful friendships; more meaningful… Show more We live in a disruptive and transformative age in which humans are increasingly wary of growing machine intelligence; anxious about losing jobs to digital disruption; distrusting of politicians and governments; unsure if brands care about their welfare, that of their children or future generations. In direct response to these uncertain and often unfulfilling times, today’s youngest generations actively seek to balance their lives with more meaning: more meaningful friendships; more meaningful family relationships; more meaningful work; more meaningful community involvement; more meaningful attention to the world; more meaningful interactions with products & services. In 2019 organizations have 3 choices as they develop a strategic future vision:1. Continue doing what worked in the past. 2. Make finite tactical changes that deliver short-term results. 3. Adopt a long-term, infinite way to think and operate including to infuse more meaning into their brand promise and how the brand promised is realized inside and out. Noble Vision + Inspiring Purpose + Actionable Values are the 3 pillars of meaning. Infusing meaning starts with evolving a strategic vision and direction--a new way to think and operate; a new brand promise; a new High Strategy. It then involves significant change. In the old days change was “managed.. Today, neuroscience, psychology and behavioral economics confirm that humans respond better when “empowered” rather than “managed.” Humans are faster to adopt and less likely to resist when they are “involved & inspired” rather than “told.” To that end, world-class, High Strategy organizations work tirelessly to positively shift stakeholder mindsets & behaviors and to create “tipping point movements” that turn High Strategy and related tactics into inspired initiatives. EY’s Purpose Realized Practice helps companies evolve and realize a meaningful High Strategy and brand promise that drive corporate performance, innovation and growth. Show less

Shared purpose and trust are the foundational basis for the highest performing teams

QWiPS is a mobile app and web platform that allows people to create and share voice-captioned photos across social platforms. As founder and former president, I remain involved in ongoing growth strategy and monetizing QWiPS patents.

I launched QWiPS and served as the company’s president for its first four years. As an entrepreneur, I led engagements with both brands and agencies to build mobile, social and web applications via the QWiPS platform. I also founded SouvenirCam in 2012, a mobile app and social expression platform that re-imagines the photo sharing experience while brands and their audiences are “in a souvenir state of mind.”

As the head of business growth in North America for one of the world’s largest advertising agencies, I was responsible for all client-facing new business strategies and pitches. During my tenure in the position, I closed more than $350 million in new revenue.

As President of JWT New York’s digital and new media innovation lab, I focused on developing mobile and digital IP around consumer engagement properties on behalf of a wide range of companies, including many JWT clients. The lab combined consumer behavioral insights with mobile, social, and other digital technologies to build “audience aggregation and engagement platforms” in a range of verticals. The lab was both an industry leader in creating a new revenue model for agencies and a powerful… Show more As President of JWT New York’s digital and new media innovation lab, I focused on developing mobile and digital IP around consumer engagement properties on behalf of a wide range of companies, including many JWT clients. The lab combined consumer behavioral insights with mobile, social, and other digital technologies to build “audience aggregation and engagement platforms” in a range of verticals. The lab was both an industry leader in creating a new revenue model for agencies and a powerful business development calling card, pioneering a new approach for how agencies facilitate conversations between brands and their audiences. Show less