Jeffrey Stith Email & Phone Number

Freelance Graphic Design - including logo development, catalog design, newsletters, web development and management, book cover design, business cards, and other marketing collateral.

•Responsible for production budget; negotiated freelance studio fees to $30,000 under budget. Responsible for interior book production and cover design.•Successfully delivered projects to press on time or ahead of schedule.•Collaborated with Executive Editor to facilitate marketing initiatives, campaigns, and brand awareness.•Managed production schedule, designers and illustrators. Proofread interior pages and covers for design elements and style guide adherence. •Retained 100% of cover Illustration budget, on 10 books, by re-purposing interior art.•Responsible for updating style guide and templates to ensure design consistency. •Developed cover design style guide to strengthen the brand and future cover designs. •Interpreted and visually communicated appropriate design concepts in a cost effective and time-sensitive manner.

•Spearheaded new product research and development, line extensions and existing product improvements from concept through design, to final market launch.•Reduced marketing costs by 60% by bringing all aspects of design and marketing in-house.Improved graphic design quality and branding.•Designed, maintained and marketed corporate and retail e-commerce website. •Produced mail order catalog from concept to market. Catalog beat industry standards in response rate for prospective customers by .05% and house file response rate by 3%. •Orchestrated copywriting, catalog design, photography, mailing list rentals, bulk mail, and print production for direct mail marketing campaigns.•Produced all collateral, advertising, POP displays, and trade show branding.•Designed logos and packaging utilizing Freehand, Illustrator and Photoshop software.•Maintained and increased market share by working with regional sales manager to develop marketing strategies, forecasting, sales analysis, and shelf presence.•Redesigned magnetic concept and reintroduced to the marketplace with increased sales of 150% and an increased gross margin of 15%. This product garnered nine prestigious industry awards.•Chinese factory Liaison for product testing, scheduling, quality control, and exportation.