Jacob Tyler is an award-winning, full-service brand and marketing agency. From brand-building to marketing strategies to digital marketing execution, we amplify your brand’s reach, breed customer loyalty—and drive business growth. To put it bluntly, our creative kicks ass and MAKES names. We’ve been in business for more than 20 years, and pride ourselves on our experience, creativity, and hustle. Our work spans across numerous industries locally, nationally, and globally.

REQ is a digital marketing and brand management company transforming business results for leading brands so they can stay one step ahead in the rapidly changing media landscape.• Managed the full life-cycle of new Business Development efforts from prospecting to on-boarding by identifying and generating new revenue streams through inbound lead generation and creating strategic partnerships with 20+ clients such as Mastercard, Polycom, Qualcomm, Centene, and American Standard resulting in consistently exceeding target sales goals of $3M in annual revenue.• Managed marketing solutions including owned, earned, and paid digital marketing solutions to ensure client KPIs and ROIs were met within budget and client timelines.• Built strong client relationships with global and national B2C and B2B clients across eCommerce, Education, Finance, Health Care, Hospitality, and Technology and adopted a consultative selling approach that generated $1.5M in new revenue and $1.5M in upsell revenue annually. • Lead new business pitches and respond to RFIs and RFPs by creating compelling business development tools and materials, such as presentations, pitch decks, and case studies by involving appropriate key stakeholders and internal teams. • Worked closely with executive VPs to oversee revenue forecasting and strategize on business development initiatives to support growth resulting in 20% portfolio growth year-over-year. • Hired, coached, and trained a team of Sales and Business Development Directors across the Western United States and created a collaborative customer-centric team culture. • Negotiated competitive contract rates and terms with the client’s senior management teams and provided a consultative selling approach to support the client’s business challenges and ROI growth.• Awards: Most Valuable Employee of the Year: 2012, 2014, 2015, and 2016. Star Employee of the Year 2017.

Who's Calling is a technology based solutions provider specializing in applications for Marketing Analysis, Advertising and Call Tracking. • Defined the vision for Digital Marketing and Advertising services for a $3.6M portfolio of 120+ BMW, Mercedes, Toyota, Ford, Honda automotive dealerships across the San Diego, Orange, and Riverside counties and defined the roadmap and services offered. • Led new business development initiatives by identifying and acting upon up-sale opportunities for new and existing clients which resulted in exceeding sales goals of $600K year over year.• Educated and trained 1,200+ client Sales teams on new and existing web-based solutions which resulted in optimizing advertising spend by increasing the number of leads and decreasing CPL. • Worked closely with client’s C-suite level executives to identify problems in their advertising and sales processes and advised them in implementing solutions that increased ROI.• Worked cross-functionally with Account Executives, Contracts, Finance teams to support contract negotiations and establish advantageous contract terms and monthly rates. • Awards: Recipient of "100% President Club" Award.

Formed as an independent consulting contractor business to provide revenue improvement solutions for small businesses.• Managed a portfolio of 30+ B2B and B2C small business clients and helped them establish their digital presence including Web Development, Digital Paid Media, and SEO which resulted in improving their advertising efficiency while decreasing CPL goals. • Worked collaboratively with CEOs and C-level executives to market research and established the go-to-market Digital strategy to drive business growth. • Built authentic partnerships between agency and client and held monthly review meetings to optimize campaigns by testing new expansion opportunities to continually improve ROI.

• Assisted the VP of Human Resources and the Global Director of Human Resources with their Digital Transformation and Employer Branding efforts across North America and EMEA by focusing on improving college recruiting processes and increase brand awareness.• Spearheaded a brand new College Recruiting Program by creating and implementing a resume web crawler research program that resulted in optimizing the candidate selection process, increasing inbound qualified college leads, and new job placements within the organization. • Designed and formatted brochures and digital collaterals to support Human Resources college recruiting efforts.