• Manage, supervise, and iterate on Salesforce Marketing Cloud-based projects.• Create and maintain overall program timeline and sub-project plans, consulting with partners and stakeholders on all critical engagements, progress, and overall program health.• Foster and nurture collaborative partnerships with internal and external stakeholders to ensure alignment, cohesion, and shared success in project outcomes.• Collaborated with marketing strategy specialists, business analysts, solution architects, and creative teams to deliver complete work products and deliverables meeting the required internal and customer SLA timelines. • Communicated complex technical matters to both technical and non-technical teams to ensure alignment on requirements, expectations, and iterative improvements for the program.• Collaboratively documented campaign needs, including requirements, segmentation, data mapping, matrices, and asset pool.

• Managed iterative end-to-end customer lifecycle journeys, employing data-driven triggers via email and push notifications for user engagement and retention. • Country project lead for Year-End Summary email, a hyper-personalized email experience containing numerous data-driven modules showcasing users’ multi-layered listening habits in their language of preference. #audiblestats• Directed Movable Ink email integration, harnessing real-time data to dynamically display users' current listening progress, resulting in heightened engagement and brand connection.• Led partnership with Persado, an AI-driven content generation company, to strategically leverage AI learning for the purpose of enhancing engagement.• Coded and executed high-impact ad hoc email and push campaigns including Daily Deals and editorial content, resulting in heightened engagement, increased credit usage, and net new purchases.• Project development lead for trialist dashboard – a web-based experience designed to onboard and immerse new users with the Audible product. • Created a program to enhance engagement by leveraging the expertise of Customer Support teams to curate recommendations for customer-facing initiatives.• Analyzed and interpreted customer behavior to create new targeted email strategies and optimize ongoing campaigns utilizing data segmentation, personalization, and iterative enhancements.

• Managed full email project life cycle, including liaising with partners, establishing timelines and scope, securing deliverables, obtaining approvals, documenting change requests, managing creative development, and user acceptance testing.• Liaised with internal cross-functional stakeholders and external teams, including managing copywriters, designers, data analysts, developers, directing third-party vendors and forum moderators, and collaborated with product managers to facilitate and execute campaigns with high success. • Collaboratively oversaw the expansion of the Local Guides rewards program, which encompassed launching the program in new languages on a global scale, enhancing programmatic approaches to incentivize engagement and retention within the community, executing an internal rebranding of the Local Guides Rewards initiative, and creating comprehensive support documentation.• Proactively address project risks by formulating mitigation strategies, promptly addressing emerging issues, and offering well-defined plans for issue resolution.• Advocate for and drive the ongoing enhancement of processes, structures, and documentation, all aimed at empowering teams to consistently deliver value.• Conduct comprehensive internal process audits to gain insights into scalability and effectiveness through thorough analysis.

• Led the email operations team, overseeing tasks such as handling incoming creative content, ensuring quality assurance, continuous monitoring, generating reports, and implementing segmentation strategies. Managed clients ranging from local businesses to Fortune 500 brands in diverse industries including automotive, electronics, SAAS, financial services, and healthcare. The primary focus was on B2C, with some involvement in B2B aspects.• Acted as a technical liaison, facilitating systematic process improvements to uphold and cultivate strong relationships with an extensive portfolio of clients.• Formulated strategic data-driven testing methodologies for customer email programs, aimed at optimizing campaign performance and pinpointing the effectiveness of campaign drivers, employing both broadcast and trigger strategies.• Facilitated the onboarding process for new hires, providing them with comprehensive training on Salesforce CRM and ensuring thorough understanding of GDPR and Can-Spam compliance along with best practices.• Collaborated with Digital and Social teams to ensure a smooth and pertinent customer journey across email, social, and in-app channels, fostering unified messaging and consistent experiences. • Improved team efficiency by developing and coding an intranet system that streamlined the testing process for nearly 200 individual campaigns deployed on a weekly basis.

• Manages team of writers and photographers to ensure solid and consistent content distributed across the website and social media properties. • Oversees content development among writers and staff. • Increased inbound traffic through content curation and engagement campaigns across social media channels designed to attract new users, communicate with key influencers, engage the existing user base, and build online presence. • Facilitated organic growth which led to website ranking globally as part of the top 1% of most visited websites according to Alexa, an Amazon company. • Executed effective, creative, and efficient content distribution strategy on social media platforms. • Brokered media relationships with key influencers including Microsoft, The Recording Industry Association of Japan, Avex Group, Universal Music Japan, Sony Music Japan, Dentsu, Tokyo Girls' Update, SXSW, The Tokyo Game Show, Engadget, J-Pop Summit, The Japan Society, The New York Comic Con, and the Japan Expo.

• Devised a comprehensive marketing strategy to enhance customer retention and reactivation initiatives, spanning from ideation through creative development and execution. This strategy encompassed the revamp of the digital communication plan, integrating drip marketing email campaigns and optimized landing pages to elevate customer engagement through a streamlined user journey.• Achieved 300% surge in website traffic and doubled customer conversion rates through the creation of targeted marketing and engagement campaigns. These initiatives strategically targeted key demographics across social media channels and Google AdWords, aiming to attract new users, engage influential figures, connect with the existing customer base, enhance customer retention, diminish churn, and bolster online visibility.• Spearheaded innovative digital and social media campaigns aimed at boosting brand visibility and enhancing the clarity of messaging for the Portal-Based telecom provider.• Established professional clout by executing strategic communication campaigns via press releases, articles, and expert advice across platforms such as PR Web, Open Forum, LinkedIn, HARO, Bulletin Board Systems, and blogs.• Managed the creative design, production, and distribution of sales collateral and promotional materials during consumer conventions and trade shows.

• Developed a ninety-page best practices guide for company usage of all major social networks with focus on customer-centric evolutionary tactics and presented it to the Global Head of Conversion Management at Euromoney PLC, a subscriber-based financial news publishing company. • Designed and conducted forty interviews with marketing and edit staff on their social media account usage as part of a company-wide social media audit to determine overall campaign effectiveness and provide insight into areas of improvement.• Researched and vetted supporting data from white pages and B2B social media guides based on feedback and quality of citations.• Analyzed the strengths and weaknesses of all Euromoney social media accounts including tracking efforts, typical best practices of posts, hashtags, formatting and grammar, all optimized for the specific medium • Worked closely with Compliance, Legal, Sales, and Marketing Departments.• Set up and calibrated a Meltwater account to track user sentiment of forty social media efforts that scanned all online mentions of the company.• Performed company-wide UAT testing for website migration efforts.

• Developed North American and European marketing campaigns for the iiSearches, Money Management Intelligence, Real Estate Finance Intelligence, and Foundation Endowment Intelligence products of Institutional Investor Intelligence, a portfolio worth over $10M annually.• Facilitated customer touch points through creative event marketing, webinars, redesigning customer communication plan, email blasts and landing pages to improve click-through rates and tracking for analysis and segmentation.• Managed creative design, production and distribution of promotional materials at conferences.• Analyzed and recommended key logistical features for booth placement and table layout at events.• Defined marketing objectives for the Divisional Director of Marketing based on Profit & Loss meetings.• Provided monthly P&L reports detailing profit, accounts due, and accounts paid, to the Managing Director & Group Publisher at Institutional Investor, Divisional Director of Marketing and the Director of Sales. • Managed a $5K monthly budget for giveaway and promotional material.• Oversaw event sponsorship and negotiated marketing agreements which saved the company $10K.• Managed an extensive personnel database detailing company affiliation, title, division, geographical region, and purchase history of current, potential and former clients through frequent updates.

• Identified market opportunities for an apparel company specializing in MMA-related merchandise through keyword searches and analysis of site and forums popularity through Alexa Rankings.• Maintained Jive community network to maintain relationships with customers. • Maintained integrity of community to reward positive behavior from user base• Increased repeat customer base by 63% by entering a new market with a Japanese-themed product line• Concept planning for customer facing merchandise booths at events around the city. • Managed product exchange and profit sharing agreements with boutiques in Tokyo, Japan.

• Designed the layout of the Iceberg E-Reader iPhone App with Adobe Photoshop in collaboration with sales and marketing teams.• Storyboarded children’s interactive e-books for the Scholastic account.

• Managed advertisement and financial tracking• Database management• Organized press kits and coordinated projects with Arts Department

• Developed and implemented daily and unit lesson plans for 1st-9th grade, administered tests and evaluations, and analyzed student performance.• Conducted group/individual English as a second language activities.• Fostered a classroom environment conducive to learning and promoting excellent student/teacher interaction.

• Developed and implemented lesson plans and classroom experiments for visiting schools• Conducted tours of the facility with focus on Aerospace, Sea Exploration and Naval History.

• Assisted in production and taping of financial programs including CNN FN, CNN, MoneyTalks, NY1 and BBC• Edited promos and scripts for MoneyTalks on ABC• Managed technical issues concerning satellite bookings• Directed interviews with high profile clients