For over two decades, Jeffrey T. Sooey has served coaches & leaders through unexpected Insights and profound transformation to achieve their destinies.After entering the human performance industry at 26 as a ‘results coach’ working under Tony Robbins, Jeffrey has shared his purposeful and encouraging thought-leadership with distinguished audiences ranging from the International Coach Federation to the Marshall School of Business. As the President of JTS Advisors LLC, he has advised and counseled top executives from General Motors, AT&T, Cisco Systems, and Amtrak, as well as business owners, start-up ventures, and sales teams. His firm partnered to build large coaching collaborations with organizations such as Hal Elrod’s Miracle Morning franchise and Eric Lofholm International.Jeffrey’s mission is to guide his students and clients to see through the complexity of their barriers; working with them to revolutionize their strategy, achieve goals, and surmount challenges.In private coaching, Jeffrey works with executives and independent owners to grow their businesses and manage their success journey. Jeffrey’s mindful awareness and intuition guides clients through each stage of his coaching framework. The insights he provides stem from a multi-layered understanding of each client’s situation, based upon the concept that external circumstances almost never fully explain the roadblocks his clients face. Jeffrey believes that profound transformation is required to improve his clients’ lives and businesses.Rather than allowing an obstacle to remain a ‘black box' that leaves a client feeling helpless, Jeffrey tactfully encourages his clients to look past surface issues and discover deeper insights… pinpointing the true source of their limitations. As a result, his clients’ challenges shift from something impossible to solve, to a distant memory... a thing of the past. These transformations leave his clients free to be themselves while fully engaging in their own lives and businesses.His primary role as Dean of Master Coach University is to teach other coaches to get started, get certified, grow their businesses, and master their coaching skills. You’ll find Jeffrey helping coaches gain the confidence and clarity to transition to a full time coaching business through Master Coach University’s transformational coaching, trainings, and immersion experiences.