Jeff Tetzlaff Email & Phone Number

Visit https://www.jefftetzlaff.com/ or our LinkedIn business page.Creating value through sustainable sales growth. I help small business owners who are managing the sales department, and shouldn't be. Professional Sales Management & Sales Strategy Business Consulting. Providing repeatable sales processes that increase sales success regardless of talent level. Expertise delivering Strategic Sales Assessments, Sales Strategy validation or pivots, and timely sales enablement through data-driven insights and sales execution planning.

Specialized 3D geospatial wildlife survey for environmental compliance within Offshore Wind Development. | Projected revenue $40MBringing together the brightest scientists, Best Available 2D & 3D technologies (BATs), Global Best Practice methodologies to the offshore wind energy markets across the Americas. Execute corporate strategic marketing plan for expansion into US Market. Grow US Offshore Digital Aerial Survey Business by fostering relationships with US wind renewable energy developers. • Lead opening global sales relationships with key US - LATAM wind energy developers through market research, marketing strategy, & trade shows. Identify customer survey needs across solar, BESS, transmission/distribution and supply chain. • Advance project development acquiring data using 3D technology via integration AI artificial intelligence, machine learning, LiDAR, NADIR, ESRI ArcGis, Big Data IoT for purpose of commercial sales to developers requiring compliance to BOEM regulatory guidelines.

Deliver strategic and tactical sales assessments to aid SMB revenue operations with Sales Strategy Transition. Create recurring revenue solutions for B2B product-centric sales initiatives that stimulate new business acquisition and client retention. Teach C-Suite how to consistently renew value proposition communication through the KPSV model (Know, Price, Sell Value) and recapture sales growth.KPSV Strategy * Commercial B2B Sales Growth Recovery - Sales & Value Transformation* Transforming “product-price-transaction” to solution-value-recurring revenue salea) Capability Assessment & Value Maturity GAP Analysisb) Recapturing Revenue Growth – Commercial Strategy Pivotsc) Value Creation Modelling & ROI Executiond) Account Retention - Create & Maintain Value Model * Digital Twin Commercialization & Strategy (3D,2D): Transforming Digital Assets into Savings & Profit at Scalea) Consumming & Actuating Digital Assets for scaling commerciallyb) Analytics & Ai Usage Case Developmentc) Digital Twin Roadmapping & Resourcing 3D, 2D

Vancouver, British Columbia, Ca

Specialized in geospatial photogrammetry SW, HW, capture services (SaaS) for security & facility operations use cases. | Projected revenue $14MLaunched series-A e-commerce SaaS sales startup to revolutionize 3D AR/VR/XR/MR user access and use of reality capture data in FM operational data management workflow applications. Provide leadership for organizational design and development including; department operations processes for pricing, total available market, compensation models, sales incentives, finance, financial projections, and headcount planning for the venture capital finance investors.• Tapped into new market opportunity estimated $10B annual global market by revamping GTM messaging and updating content on the website. Delivered products, technologies, and services using a scalable recurring revenue "total solution" model.• Gained exclusivity and price certainty with OEM while increasing tenfold commercial sales revenue opportunities within existing accounts. Doubled GM without impacting OEM purchasing costs.• Delivered realistic $14.5M five-year scalability forecast proforma that improved series-A investor understanding and expectations.• Instituted a sales compensation model using variable salary and equity packages to motivate executives and non-executives.

Lake Mary, Fl, Us

Global leader in emerging market for high accuracy 3D LiDAR imaging, and 3D visualization solutions used within Construction, Engineering, and Architecture businesses.| $400M annual revenueManage sales organization of multi-national sales and technical personnel across the North America and LATAM Americas’ region. Directly manage P&L and teams selling 3D reality capture solutions for Architecture, Engineering, Construction markets. Grow strategic partnerships and channel sales, as well as local and regional sales leadership across the Americas, with disruptive technologies using virtual reality, augmented reality, robotic process automation RPA, and enterprise software (SaaS). • Exceeded sales targets for 12 consecutive quarters, achieving 100% growth for 36 months within 1% of the business plan budget and forecast. Provide training development strategy for expanded outside and inside sales teams growing 300% within 3 years and zero unplanned attrition.• Developed strategic blueprint for disruptive product initiative resulting from market analysis. Launched forward-looking recurring revenue solution for digital transformation titled CLASS (Construction Lifecycle as a Service). Solution creativity included AR VR, software engineering, robotic process automation RPA, SaaS, 3D capture technology, Cloud Technologies, enterprise software sales. • Identified key metrics indicators that led to increased business unit's gross margin from 57% to 63% in the first year while returning 125% of hardware (HW) MSRP and +75% gross margin for recurring revenue “everything as a service” game-changers.

Orlem, Malad (W), Mumbai, Maharashtra, In

Global chemical manufacturer specializing in the treatment of opportunity crude oil | $10M U.S. & $100M global annual revenueOpen client relationships to test critical sustainability technologies at enterprise-level downstream oil and gas refineries across North America. Built use case test project plan for chemical additives reducing TAN corrosion when processing high acid crude slates.• Implemented cold penetration and innovative demand generation strategies as the designated Counselor Sales Coach for sales development representative (SDR) teams. • Increased the number of refineries contacted within North America from 5 to 50 out of 75 in the first year. Analyze sales data using CRM database business intelligence to facilitate meetings and track advancement with key stakeholders• Identified new market conditions in the ~$50M yearly asphalt production market. Enlisted R&D to fast-track the creation of a high-performance chemistry launching 5 try-and-buy pilots in 1st year & establishing a $10M annual revenue potential starting point.

Sugar Land, Tx, Us

Provided refinery downstream process chemicals & services | $15B annual revenueSold then managed $6.5M in recurring industrial electric account revenue. Lead the full sales cycle and account management providing onsite oversight/reporting for new refinery process-chemical programs and services, water treatment, wastewater treatment (WWT), and industrial automation at 2 major U.S. oil refiners.• Negotiated & won a 3-year recurring revenue SLA procurement contract generating a $1M recurring revenue increase per year; provide steam, cooling, and WWT chemical services to a large enterprise refinery. Increased division's recurring revenue by $1M each year. Earned $3M new revenue over 3 years via direct program management, onsite implementation and customer account management.• Awarded Salesperson of the year for top revenue and profit value across the hemisphere. Great problem solver skills delivered recurring downstream revenue from zero to $2.5M in the second year and $6.5M in the third, supplanting the 15-year incumbent.• Project management skills and attention to detail increased customer business value by $38M profit annually with an ROI of 900% to refinery bottom line achieving outstanding customer satisfaction as part of customer success operations. • Reduced corrosion rates by 20%, adding 50 years to steam piping infrastructure by embedding monthly six sigma effectiveness tracking and action plans.

Lake Mary, Fl, Us

Managed full sales cycle starting with cold calling automotive, aerospace, and defense OEM manufacturing contractors across multi-states in the U.S. and Canadian territory. Provided QA-QC 3D metrology and reverse engineering solutions.• Transitioned and implemented a "service-based" global sales strategy and perfected demonstrating HW and SW to industrial prospects. Led to $8M in overall new business and a 40% CAGR to a 5-state, 2-province area over 4-year tenure.• Gained 25% ARR and reduced need for new prospect growth by 75% by third-year after training customers how to best use CMM- and CAD-related SW to operate the FARO's newly installed HW.

Provided water conservation performance contracting to clients nationally | $1M annual revenuePartnered as minority equity owner to complete the buy-out / spin-off from TRANE Inc. Focused on water conservation and water consumption reduction across commercial facilities in the U.S.• Developed strategic market targeting processes and relationships with national / multi-location organizations in long-term (LT) care, acute care, military, and higher education. Generated compounding annual rate growth (CARG) of over 50% post-launch.• Generated compounding annual rate growth (CARG) of over 50% post-launch while ensuring commercial clients achieved an average of 50% ROI as water and energy savings paid for contracted equipment and services.• Conducted onsite economic assessment, created a proposal, negotiated contract, and closed the sales with (2) national multi-location LT Care Companies.

Online service that helps businesses prevent illegal activityProvided long and short-term sales strategy consulting for startup companies at the "seed capital" stage.• Won the 2001 Gracie Award in 2002 from the U.S. government for security innovation.• Acknowledged by CEO in the published book "First Preventors Playbook" copyright 2020 Rick Shaw.

Leading provider of commercial banking, commercial lending, title insurance, and other information services. | 10 Billion AssetsProspect and meet with companies desiring operating finance instruments for ERP and Y2K projects HW, SW, Services across NE, IA, and MN. Built database of over 2K C-suite executives across all commercial B2B industries in the region.• Conducted over 15K phone cold calls facilitating 600 face-to-face direct sales meetings with C-Suite CEOs, CFOs, and CIOs during tenure. Responsible to lead all client contract negotiations with client finance and legal departments.• Developed and grew a partner channel networking base of over 1K Value-Added-Reseller (VAR) channels and sales reps within IT consulting, finance, integration, OEM storage, HW, and enterprise software industries. • Contract negotiation experience signing $14M in technology lease solutions, including first multimillion dollar contract with NHLs Minnesota Wild Hockey Team and Xcel Energy Center.

Regional manager of direct reporting sales team in power generation, cooling, water & waste treatment services | $4B annual revenue.Responsible for all aspects of financial management of $4 MM mid-market Sales District Ohio and Michigan. Achieved Nalco's District profitability award 5 consecutive years as 1st or 2nd highest profit total & growth. Coached by motivating sales team to execute ambitious Checkmate strategies that won new accounts against vulnerable competitors. • Developed and budget managed $1.0MM annual district op budget completing each fiscal year 3.5% below annual budget target. Delivered 72-75% GM average goal five consecutive years. Negotiated increase in SLAs from <50% to + 75%.• Led employee performance evaluations of all District Personnel. Attention to detail delivered 16 promotions of 9 employees during 4-year period leading career planning methodology and resulting 0% account manager churn rate.• Coordinated “competitor specific” sales strategies against vulnerable competitors to win new accounts throughout tenure. • Identified key growth target markets through extensive analysis and manpower planning focused account management. • Educated through Leader Manager training, and certified as a trainer for Consultative Selling Strategies with new hire sales reps.

Account manager direct sales in utility industry power generation, cooling, water & waste treatment services | $4B annual revenue.Managed and directly sold new business within 135 industrial mid-market accounts across Northern Ohio. Delivered environmental regulatory compliance and chemical application solutions to alleviate environmental concerns on recurring basis. Grew business through exceptional client service and value communication while delivering standard value achievement promised.• Account manager for $1.5 million annual sales revenue within territory while averaging 11% territory growth over 5-year period. • Sold competitive new business consistently throughout tenure by direct customer engagement and sales pipeline management. • Effectively managed territory budget within budget constraints in annually. • Trained customer employees in OSHA Safety including torque and potential energy risks, Power Generation Water Treatment, Cooling Water Technologies, and Water Chemistry, Environmental Law, TRASAR industrial automation technology.

Commission Sales of Specialty Welding and Hard-facing applications to industrial clients across Minnesota.Responsible for all sales activity & demand generation within defined geography.100% commission.Completed year-1 as top new account producer within United States.

Warehouse order fulfillment commercial restaurant supply.Hourly Worker within Teamster Union Shop.Paid 100% college education working full time while pursuing & completing Bachelors Degree 4-year university.Completed tenure without safety incident.