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I am a proven business development professional with both an entrepreneurial and engineering background. My recent business experiences include:• Launching a 3-D printing service bureau in the PNW; executing sales strategies, managing vendor contacts, operations and production of rapid prototyping and model construction.• Founding a $2M graphics and printing company. Directing sales and marketing, resulting in over 3000 percent revenue growth in eight years.• Providing risk analysis and engineering solutions for property loss exposures for manufacturing facilities; consulting with C-level executives to building engineers.• Establishing a new stand-up paddle [SUP] brand to the Pacific Northwest through persistent sales and highly interactive client relations.• Awarded contracts from both the cities of Seattle and Kirkland and the State of Washington through responses to RFPs. Established Stand Up Paddle (SUP) board rental/lesson services, as well as a fundraising race event for public enjoyment. Specialties: Business Development, sales, marketing, branding, advertising, accounting, print production, apparel production, database management, mechanical engineering, customer service, graphic design (photoshop, indesign, illustrator)
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Director Of Sales And Business DevelopmentSeattle Paddle Aug 2009 - PresentKirkland, WaStand Up Paddle (SUP) board and kayak rentals and sales at multiple locations on Lake Washington. Online retailer of SUP apparel and accessories.• Developed marketing campaigns to pioneer brand (and sport) in a new region using special events and social media • Persistent sales efforts resulted in securing one of the nation’s largest outdoor retailers (REI) as a customer • Created content-rich Online Hub and retail store for SUP enthusiasts: SeattlePaddle.com • Produced PR campaign, which resulted in TV, radio, and print interviews • Awarded State and City contracts from RFP responses• Generated $250,000 in sales in first year of part-time business, and grew an average of 31% annually in first 4 years• Created social media campaign and subscriber e-newsletter to expand brand for products and events • Created and organized the annual Round the Rock Race -- largest SUP event in the Pacific Northwest and a non-profit benefit for multiple foundations www.RoundtheRock.com. Event has raised more than $60,000 for foundations -
Founder/OwnerPixierock.Com May 2005 - Feb 2013Mercer Island, WaManagement of operations, business development, marketing, design conceptualization, art direction and finance for start-up online retailer. • Identified traditional and online retailers for sales opportunities and affiliate relationships• Researched and implemented SEO marketing tactics, industry trends and technical advances• Analyzed and evaluated marketing strategies and measured performance against business objectives•Designed a series of t-shirt artwork that remain best-sellers in clothing boutiques across the country• Annual sales growth of over 120% for 3 consecutive years• Sold Business in February 2013 -
Regional Account ManagerAmerican Hearing Aid Associates Dec 2011 - Aug 2012Pacific NorthwestBusiness Development and Sales consultant working with Audiology and Otolaryngology practices to customize strategies and implement best practices to grow their businesses• Built and maintained a robust portfolio of practices in 5 states via traditional outside sales channels with annualized business projections of over $12,000,000• Trained clients and their employees in consultative selling methods - including business processes and behavioral change of practice owners and their employees• Designed and conducted meetings and training sessions for groups of practice owners and employees• Developed direct marketing campaigns which enabled practices to differentiate from their competitors• Integrated and leveraged vendor partner relationships to gain market share and new accounts• P&L Analysis of practices to locate inefficiencies and improve bottom line• Improved service delivery and drove higher revenue by increasing unit sales of accounts• Grew same-practice sales and market share of accounts in highly competitive industry; Recruited new accounts through persistent sales efforts• Introduced new AHAA proprietary online business management system to accounts. Provided training and certification to practice owners and their employees• Proficiently utilized CRM application SalesLogix -
Founder/Vice President Of Sales And OperationsNovaform 3D Modeling Systems, Llc Jan 2008 - Jan 2010Kirkland, WaProvided strategic and tactical management of sales and marketing, business development, operations, production, vendor contact as well as accounting and finance for the first service bureau firm specializing in three-dimensional printing of architectural models. • Launched first 3D printing service bureau in the Pacific Northwest • Led sales team which called on leading architectural and engineering firms in the region and conducted sales presentations to C-Level executives and other high-level decision makers • Introduced new technology and processes to prospects and existing clients• Developed marketing campaign which targeted large and small architectural firms• Created and conducted presentations and demonstrations for architectural firms and municipalities• Self-trained in multiple 3D CAD applications• Communicated technical design stories for clients through rapid prototyping and physical model building from digital data
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Founder/PresidentOriginal Card Company, Inc. Nov 1995 - Mar 2005New York, NyStart-up operations, business plan development and strategic sales and marketing, resulting in a $2 M boutique graphics and printing company with twelve employees. (Sold company shares in March 2005 and moved to Seattle)• Developed and cultivated a niche market, becoming the preferred graphic and print provider for Manhattan arts, entertainment and fashion industries• Managed direct sales and marketing which resulted in an average of 35% growth annually for 8 consecutive years• Oversaw finances and accounting, managed cash flow and secured line of credit for equipment purchases• Managed acquisition of corporate competitor • Developed targeted customer awareness campaign via marketing programs and advertising vehicles in an extremely competitive city and industry• Introduced, trained and managed seamless transition to new printing technology• Created online job-tracking system for customer review and internal workflow; led to increased efficiencies in productivity, quality control and customer satisfaction• Managed personnel and trained them in new technology and systems• Client sampling: A&E Television, The City of New York, The Metropolitan Museum of Art; Princeton University, Columbia University, MODO Eyewear, Kate Spade, Sony Corporation, Photo District News, Baby Phat, Gloria Vanderbilt, Anthony Quinn, Ford Models, Elite Model Management and Trump Models
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Engineering ConsultantFm Global Jan 1991 - Oct 1995Bellevue, WaProvided risk analysis and engineering solutions for property loss exposures at high-value manufacturing facilities and commercial sites• Managed accounts in a large territory; Consulted with diverse clientele, from C-level executives to maintenance engineers • Conducted engineering analysis of risks and protection for hazardous facilities and completed technical reports of analysis and recommendations, used to determine property insurance carrier rates• Reviewed clients' construction plans for new facilities and analyzed building materials, and fire and explosion protection for adequate design• Presented analysis and consulted management with proposals for capital expenditures and practices to minimize risk Clients included: Microsoft, Boeing, Weyerhaeuser, Boise Cascade and Puget Sound Energy
Jeff Underwood Skills
Jeff Underwood Education Details
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Mechanical Engineering
Frequently Asked Questions about Jeff Underwood
What company does Jeff Underwood work for?
Jeff Underwood works for Seattle Paddle
What is Jeff Underwood's role at the current company?
Jeff Underwood's current role is Entrepreneur and Engineer.
What is Jeff Underwood's email address?
Jeff Underwood's email address is je****@****ers.com
What is Jeff Underwood's direct phone number?
Jeff Underwood's direct phone number is +142536*****
What schools did Jeff Underwood attend?
Jeff Underwood attended Washington State University.
What are some of Jeff Underwood's interests?
Jeff Underwood has interest in Gadgetry, Children, Snowboarding, Education, Environment, Surfing, Science And Technology, Golf, Stand Up Paddle Boarding, Disaster And Humanitarian Relief.
What skills is Jeff Underwood known for?
Jeff Underwood has skills like Marketing, Start Ups, Social Media Marketing, Marketing Strategy, Sales, Social Media, Strategy, Entrepreneurship, Management, Business Development, Public Relations, Strategic Planning.
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Jeff Underwood
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Jeff Underwood
Chief Innovation Officer At Edible Chemistry Consulting | Helping You Develop The Next Big ThingGreater Chicago Area4gmail.com, kerrygroup.com, kerry.com, edible-chemistry.com2 +197292XXXXX
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