Fei Wang Email & Phone Number

Sydney, NSW, AU

• Developed and implemented full-cycle marketing strategies to promote the agency's services, leading to the establishment of branch offices in 3 countries and assisting 2,000+ international students in finding their.
• Regularly hosted successful student recruitment events in Australia, China, and Malaysia, driving brand recognition and engagement with the target market.
• Partnered with higher education providers to create cooperative marketing strategies, increasing the effectiveness of marketing efforts.
• Analyse market trends and activities to identify new opportunities for revenue growth, working with different industries and local partners for branding promotion both online and offline.
• Managed the agency's brand across all channels and countries, tailoring strategies to fit different target audiences and achieve optimal marketing results.

• Initiated and designed the original branding image, positioning the brand effectively in the pet product market.
• Connected the company product with industry partners for maximum results.
• Selected and implemented to the correct channel of marketing and helped generated over 60k views for product online within a week.

• Directed the introduction of a new type of boardgame business into the market, achieving over 4x revenue return within 1 year through digital marketing, event marketing, and influencer partnerships.
• Developed partnerships with board game publishers and designers to expand the shop's product offerings.
• Handle at least 15 in-store and off-site events, including tournaments, game nights, and charity events.

• Assist in planning and executing marketing campaigns targeted at oversea students & industry partners.
• Organized China Road Shows in 2014 and 2015, and various other events for UNSW, achieving substantial participation and engagement.
• Managed social media strategies across multiple platforms, increasing follower count by 80% during the tenure.
• Collaborated with high-profile individuals and partners to execute successful marketing campaigns, utilizing keen understanding of targeted audiences to tailor promotional materials and approaches.
• Design marketing collateral, such as flyers, posters, and banners, using software such as Adobe Photoshop.
• Work with external vendors to ensure high-quality deliverables and meet deadlines.

Master Of Public Relations And Advertising

Master Of Professional Accounting

Bachelor Of Fine Arts - Bfa, Photography