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Exceptional record of success in the management of corporate global data strategy, analytics, and marketing information technology. Proven ability to lead the implementation of innovative technology solutions that meet the rapidly changing needs of businesses, facilitate dramatic revenue growth, and enable the rapid improvement of operational capabilities and competitive performance. Excel at building top-performing teams and highly adept at managing program portfolios, launching new programs, evaluating new technologies, and stakeholder management.Passion towards turning insights into actions and creating Augmented Intelligence: • Special expertise in Omnichannel Marketing, eCommerce, Identity across devices and Relationship Management for B2B and B2C Interactions, Social Media, and Online Marketing Campaigns.• Special expertise in Digital Intelligence, Competitive Analysis, Data Strategy, Information Governance, Data Science, Business Intelligence Infrastructure, Agile Operations, and Portfolio Management.• Established analytical Center of Excellences to support marketing measurement and improve the shared definition of customer engagement. Architected and deployed Self-Service Intelligence Platform, Governance model and Change Management in support of monetizing information assets.• Excel at activating physical and digital channels to offer a unified customer experience predicting customer behaviors and push through various AdTech (DSP, DMP, CMP/S) and MarTech ecosystems including bespoke approaches. • Enabled $10M in annual savings (reducing vendor spend by almost 25%) and $70M in incremental revenue by delivering a comprehensive roadmap to facilitate Enterprise’s multi-year Marketing Digital Transformation initiative.• Multiple publications and speaking engagement in industry and domain specialization, including Strata/Hadoop World, CIO magazine and various customer facing consultations.
Torch Technologies, Inc.
View- Website:
- torchtechnologies.com
- Employees:
- 1279
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Technical Fellow - Digital Transformation And AiTorch Technologies, Inc.Colorado Springs, Co, Us -
Information ArchitectTorch Technologies, Inc. Sep 2019 - PresentHuntsville, Alabama, Us* Led the development and promotion of a comprehensive Digital Data Transformation strategy aligned to the Digital Engineering System of Systems Engineering Plan, focusing on the integration of digital technologies and advanced analytics to enhance mission-based analytics and data operations.* Spearheaded the implementation of policies, practices, and practical solutions for Data Management and Governance, driving incremental use cases and ensuring maturity efforts through effective data management and governance bodies.* Collaborated with subject matter experts (SMEs) and stakeholders to standardize ontologies and establish a framework for representing concepts and relationships within the integrated Missile Defense System, enabling efficient distribution, change management, and data interoperability.* Developed and delivered impactful data and analytical products, showcasing the business value of effective information management practices. Currently serving as the Decision Support domain champion, providing critical insights and decision-making support to the Directorate.* Leveraged Model-Based System Engineering (MBSE) methodologies, including descriptive modeling, trade studies, data requirements analysis, technology maturity assessment, and process improvement recommendations. Applied a model-driven approach to enhance data engineering, data governance, data modeling, and system-of-systems integration efforts. -
Technical ConsultantDatameer Jul 2018 - Jul 2019San Francisco, California, Us* Delivered strategic and technical consulting services, focusing on Cloud Data Architecture design and providing expert guidance on the applied deployment of Datameer's software suites for seamless integration and optimal performance.* Collaborated with cross-functional teams to optimize data architecture and integration workflows, enabling efficient data ingestion, transformation, and analysis within heterogeneous software environments.* Played a role in the development and integration of Datameer's big data analytics product, providing hands-on assistance with Java development to enhance its functionality and ensure seamless data processing. -
Director Of Information Management And Data GovernanceDell Technologies Oct 2015 - 2018Round Rock, Texas, UsAccountable for the end to end information supply chain, defining the definition of the customer image, and enhancements for the Global Enterprise. Included administration of department, resource, and project budgets. * Led data-driven marketing initiatives, leveraging data science techniques for advanced campaign evaluation and customer lifecycle analysis, resulting in a 25% increase in conversion rates.* Managed branding, advertising, social media, and software projects, integrating data science methodologies for improved marketing effectiveness, leading to a 30% reduction in customer acquisition costs.Implemented innovative data platforms and technical architectures, enabling the next generation of cognitive analytics and data-driven marketing strategies, resulting in a 40% improvement in customer segmentation accuracy.* Spearheaded the development and growth of data science teams, driving AdTech and MarTech initiatives with 20+ data scientists and machine learning engineers, resulting in a 50% increase in marketing campaign efficiency.* Achieved significant cost savings and operational efficiencies through the digitization of customer communications, saving $25M over 2 years.* Established data and information architecture standards, ensuring the effective utilization of data assets for marketing purposes, resulting in a 20% improvement in data quality and consistency.Introduced centralized analytics and AI activities, advancing data science capabilities to drive data-driven marketing insights and strategies, resulting in a 15% increase in marketing ROI. -
Principal Of Data & Analytics, Marketing Decision SciencesDell Technologies Aug 2010 - Oct 2015Round Rock, Texas, Us* Led multinational team, leveraging automation and machine learning to drive B2B marketing analytics, resulting in a 25% increase in conversion rates.* Developed innovative data platforms, enabling next-generation cognitive and analytics technologies, and achieving a 40% improvement in customer segmentation accuracy.* Pioneered cloud-based B2B marketing automation platform, powered by graph analytics, driving significant increases in sales revenue and enhanced customer lifetime value.* Delivered comprehensive 360-degree Customer Journey Data Mart, optimizing marketing spend by $200M over 3 years through data-driven decision-making.* Recognized catalyst for collaboration, fostering a cohesive data-driven culture and propelling Dell's Big Data operations.* Developed innovative technical solutions, including robust data lake and data platforms, enabling the next generation of cognitive and analytics technologies, while embracing agile principles such as CI/CD, DevOps, and MLOps. -
Manager, Product AnalyticsDiscover Financial Services Jan 2008 - Aug 2010Riverwoods, Il, UsAccountable for the Enterprise Digital Analytic programs including roadmap for fostering qualitative and quantitative improvements to brand, card member acquisition, and services. * Managed a team of 5 professionals, utilizing Adobe Campaign and Advanced Analytic suites, to deliver hands-on management and drive results.* Improved ROAS by 20% through the combination of non-digital interaction data and digital engagement analysis, resulting in an omnichannel customer-centric marketing focus and enhanced customer experience.* Collaborated with UI, Social, and Customer Research teams to provide validation, feedback, and customer perspective, resulting in a 13% increase in Digital Customer Satisfaction (D-CSAT).* Led training programs to implement best practices in measurement strategy and evaluated campaign effectiveness through A/B and multivariate testing across the customer lifecycle. -
Senior ConsultantStratigent Mar 2005 - Jan 2008Chicago, Il, Us* Developed global end-to-end digital analytics programs, including campaign centers of excellence, for Fortune 50-sized companies.* Supervised project teams, typically with 5 members or fewer, and directly conducted analytical work.* Achieved significant business growth by doubling revenue and maintaining 100% client retention throughout tenure.* Specialized in regulated industries such as Agribusiness, Financial, and Healthcare.* Utilized a wide range of leading analytical tools, covering the full spectrum of MarTech, including Adobe, Tealeaf, and WebTrends.* Guest instructor for MBA-level classes at Northern Illinois University and Illinois State University, delivering lectures on integrated marketing and data mining.* Served as an associate professor at the University of British Columbia for the Digital Optimization program.
Jeff Weidner Skills
Jeff Weidner Education Details
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Illinois State UniversityComputer Science -
Illinois State UniversityMaster Of Business Administration - Mba
Frequently Asked Questions about Jeff Weidner
What company does Jeff Weidner work for?
Jeff Weidner works for Torch Technologies, Inc.
What is Jeff Weidner's role at the current company?
Jeff Weidner's current role is Technical Fellow - Digital Transformation and AI.
What is Jeff Weidner's email address?
Jeff Weidner's email address is je****@****ail.com
What is Jeff Weidner's direct phone number?
Jeff Weidner's direct phone number is +163047*****
What schools did Jeff Weidner attend?
Jeff Weidner attended Illinois State University, Illinois State University.
What are some of Jeff Weidner's interests?
Jeff Weidner has interest in Road Cycling, Science And Technology, Animal Welfare, Health.
What skills is Jeff Weidner known for?
Jeff Weidner has skills like Analytics, Web Analytics, Omniture, Digital Marketing, Google Analytics, Enterprise Software, Predictive Analytics, Online Marketing, Marketing Analytics, Business Analytics, Multi Channel Marketing, E Commerce.
Who are Jeff Weidner's colleagues?
Jeff Weidner's colleagues are Lucas Furlong, Rogina Hanna, M.s.e., John Shaw, Dan Skane, Annie Lewter, Matthew Olker, Terry Owens.
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