Jeffrey R. Welker Email & Phone Number

United States

Springfield, MO + Poplar Bluff, MO + St. Joseph, MO + Kansas City, KS + Dodge City, KS

Missouri

• Providing CPG beverage consulting and advice with a focus on beer industry sales strategy results.CORE SERVICES:
• National / Regional Chain Accounts
• Category Management
• Retail Trade Marketing - All Channels & Execution
• Sales Organizational Structure / HR
• Pricing and Profit Margin Strategy

St. Louis, Missouri

• Promoted to lead entire two state (MO & IA) cross-functional sales team consisting of 15 managers and 33 independent distributors.
• Achieved 13.9M barrel sales; represents a 65% market share and $4.5M margin annually.
• Won the prestigious 2016 “High Five” Award/Incentive as a Top 3 Nationally Ranked Sales Director for delivering positive share growth of +0.3 vs. target and combined KPI objectives.
• Launched new industry price promotion optimization strategy in Iowa leading to incremental sales and a share increase of +0.23 vs. target while decreasing price promotional spend budget by 4.5%.
• Leveraged new company innovation along with approved incremental budget and conceptualized new selling program in on premise channel resulting in +1,507 draught distribution points or +10%.
• Attained highest regional Team Leadership Engagement Score and +14 points vs. Total U.S. average.

St. Louis, Missouri

• Promoted to lead 7 Key Account/Category Managers in developing/executing joint business plans in 72 regional chain accounts representing 1,788 retail stores delivering 987,097 barrel sales in two states (MO & KS).
• Challenged with managing all primary channels (Omni-Channel) within two states: club, grocery, c-store, mass merchandiser, drug, package liquor, venue, casual dining and sports bar. Aligned with the internal Walmart.
• Cultivated relationships and achieved corporate targets to solutions with key account customers including: * Club: Costco Wholesaler and Sam's Club * Grocery: Hy-Vee, Schnucks, Dierbergs, Shop'n Save, Price Chopper.
• Conceptualized new analytical weekly routine “Dashboard” resulting in quicker turnaround time with gap-root cause-action plan with top off premise chains: Schnucks, Dierbergs, Shop ’n Save and Hy-Vee.
• Achieved “Best Practice” designation and featured on national sales broadcast for initiating “Power of 3” (ABI-Frito Lay-Pepsi) collaborative retail selling program delivering incremental sales to the partnership.

St. Louis, Missouri

• Promoted to oversee 4 Geographic Marketing Managers with a $2.5M annual budget to direct all marketing programs, negotiate contracts and execute special events in the seven-state region with a focus on three MCAs: St..
• Presented to Senior Management via “Gap-Root Cause-Action Plan” and awarded incremental $0.3M or +12% marketing budget to close region specific KPI gaps.
• Negotiated and brokered new MLS Sporting KC sponsorship away from competition thus adding incremental local marketing assets and local retail sales programs.

St. Louis, Missouri

• Managed sales business and developed relationships with 14 off-premise retail chain customers representing 1,160 retail stores selling-in programs while providing total category value. Collaborated with internal.
• Won Region annual “MVP” Award for: - Realigning team selling resources resulting in a +2.73% cooler shelf space distribution. - Selling in 21 incremental consumer sweeps programs and 100% distribution on new items..

St. Louis, Missouri

• Provided direction and leadership to 44 On-Premise Marketing Coordinators who oversaw 400+ Contemporary Marketing Team representatives at 220 wholesalers with a $33.6M annual operating budget. Managed Contemporary.
• Developed and implemented Core Curriculum Training delivered at 12 formal training sessions.

St. Louis, Missouri

• Recruited by Senior Management in the development, communication, launch, and execution of the On-Premise Initiative with oversight of the Special Event Team, Giant Inflatable, and Brewing Ambassador with a $9.0M.
• Oversaw planning and execution of two Super Bowl market heavy up, receiving “The Best Super Bowl” congratulatory personal note from President of the company.

St. Louis, Missouri

• Recruited by Senior Management to increase profitable sales and market share by successfully strengthening four St. Louis Area wholesalers via consultative approach. Managed key pricing, sales, marketing and.
• Achieved: Steering Team Leader, New District Manager Trainer and Pricing Best Practice.

Overland Park, Kansas (Kansas City)

• Strengthened the Midwest Region Unit (7 states) and employee performance through continuous development and training processes. Executed Strategic Plan, recruited staff, planned region conferences, and managed annual.
• Led and won Region Steering Team in the Malcolm Baldridge quality initiatives/application process.

St. Louis, Missouri

• Managed all price actions for five of nine United States Sales Regions ensuring compliance to A-BI policies, guidelines and objectives while maximizing profitable sales.
• Implemented and managed the 1998, 1999, and 2000 annual price increase plans generating $26M incremental revenue while managing the $580M promotion/special allowance budget.
• Conducted eight field and wholesaler training seminars including “Pricing 101.”
• Facilitated the development of a new “Wholesaler Consolidation Model” ensuring equitable consolidations by allowing both A-BI and wholesalers to participate in available revenue.

Chicago, Illinois

• Responsible for generating and monitoring profitable pricing strategies for all Ohio and Kentucky markets in conjunction with Region VP, Sales Team and HQ Revenue Management.
• Developed 1997 price plans to improve A-BI and wholesaler revenue by $24M.
• Established pricing structures for seven new brands adding 69,000 BBLs to 1996 sales.
• Implemented a new indicative pricing spreadsheet to better identify pricing gaps in marketplace.
• Trained and motivated six district managers in corporate pricing strategies and guidelines.

Lafayette, Indiana

• Led in the selling and implementation of all national sales and marketing programs to five wholesaler markets in Central Indiana; provided coaching and product training to wholesalers.
• Won the “Performance Pays” incentive as one of the Top Shelf Set Performers.
• Achieved an increase of over 27% in actual district sales for 1995 vs 1994.

Chicago, Illinois

• Involved in generating and following up on new opportunities to enhance A-BI premium brand visibility and market penetration at contemporary adult on-premise accounts.
• Created and executed high-impact promotions with over 30 product placements and an increase of 11.4% in sales for all accounts serviced.
• Assisted in the successful introduction of two new major product lines to the Chicagoland area.

Bachelor Of Science In Marketing, Marketing Management

Activities and Societies: • American Marketing Association • Volunteer teaching to elementary students • Anheuser-Busch College Campus Rep.

High School, General