Jeff Griffin Email & Phone Number

Alpharetta, Ga, Us

New York, Ny, Us

Recruited to accelerate Videri's global engine for growth, especially in the Retail Media space in North America and the EU, to ensure robust double digit+ annual growth. Helping refine, implement, and continuously improve a winning go-to-market strategy, especially by translating the broader company vision into global retail media markets. Having brought a hands-on and data driven mentality to Videri, I'm helping drive the evolution of Videri's culture to a more growth-oriented future, while respecting the entrepreneurial roots and collaborative culture of the company.

San Francisco, Ca, Us

Continuing to advise Founder/CEO, Go To Market Team, and Product Team, and helping Nfinite lead synthetic media development and growth at the #1 and #3 global retailers.

San Francisco, Ca, Us

Recruited to help drive rapid ARR growth at 5 of the largest retail companies on the planet, with combined annual revenues exceeding USD $1T. Engaged with S/E/C-level Merchants, Marketers, and Technologists to educate them about nFinite's groundbreaking SaaS visual e-merchandising platform, including the development of AI-powered synthetic imagery.Secured broad merchant support and endorsement, helped make an immediate impact on nFinite’s growth by helping drive retailer (category) and supplier (brand) eCommerce trips and comp sales.

Duluth, Georgia, Us

Foodfinder is using technology to connect food insecure families with their next meal.

Dayton, Ohio, Us

• Reported to CEO, and helped STRATACACHE develop new in-store media, interactive, and mobile consumer engagement platforms.• Assisted CEO in strategic acquisition of mobile sensing technology company Walkbase• Led the development of new media networks and strategic alliances in North America, working with top 4 retailers in the Grocery and Pharmacy channels.

Denver, Colorado, Us

RoofSnap is a software company that was built from the ground up to provide solutions to problems seen in the roofing industry. RoofSnap is driven to provide high quality applications for roofers and insurance adjusters.

Austin, Tx, Us

• Authored inMarket’s first-ever retail media strategy for beacon-enabled proximity marketing• Drove the rapid expansion of InMarket’s retail partnerships at the top brick & mortar retailers in the US across all retail channels.• Led the creation of the world’s largest mobile proximity network at retail, reaching an audience of 2mm+ daily shoppers at over 4,500 Rite Aid stores.• Co-Created the first national beacon-enabled Digital Out Of Home media network in the US

San Francisco, California, Us

Helped lead sales & business development growth for this Catamount-, Matrix-, and Simon Equity-backed mobile and Web start-up. Quri is a retail intelligence and analytics company that uses crowdsourcing, via its own nationwide force of smartphone-enable shoppers, to measure store-by-store execution gaps.In addition to demonstrating a repeatable and scalable sales model for enterprise customers, selected accomplishments include:• Co-authored sales strategy for penetration of top 100 FMCG branded suppliers• Recruited top sales team talent from technology and retail marketing services providers• Helped increase revenue six-fold between the first half of 2013 and first half of 2014, and helped double revenue from Q1 2014 to Q2 2014.• Contributed to successful B-Round fundraising effort

Paris, Us

Recruited to build and lead a new US Retail division of Bain Capital Ventures-funded ecommerce media company delivering both display advertising and bid-based top-of-sort search, including real-time Return On Ad Sales metrics, to drive retailer site monetization across leading global ecommerce websites. Selected accomplishments include...• Recruited foundational sales and account management team talent from ecommerce, online, and place-based digital media industries• Secured & grew relationships at global ecommerce retailers including Staples.com, ToysRUs.com, Sears.com, NewEgg.com, and others from launch to multi-million dollar annual revenue streams• Won 2012 eTail “Rising Star in Service Technology” Award

New York, Ny, Us

Co-founded Shopper Sciences, a full-service shopper marketing consultancy providing retailers, manufacturers, and advertising agents with the insights necessary to align marketing strategies with the category-specific factors that truly influence the shopper to move "from undecided to decided." Selected accomplishments included...• Drove direct revenue from targeted Top 100 global retailers (brick & mortar and ecommerce), & top 100 advertisers via 100+ engagements.• Managed company staff, budgets, and P&L to 7-figure first-year revenue and first-year net profitability targets• Won MediaPost 2010 “Shopper Agency of the Year” Award – the youngest and first Shopper Agency win ever• Won primary shopper insights provider roles for Google’s “ZMOT” and Booz/GMA “Shopper 5.0” initiative

Dayton, Ohio, Us

Helped created the $40B USD Retail Media Industry via the development and implementation of the first at-scale Retail Media Networks in the world's largest retailers, ultimately creating the 5th largest TV network in the US by viewership. Helped maximize retailer advertising revenues, generating 39%+ CAGR for 5 consecutive years, culminating in $285mm cash sale of the company to Thomson SA in August 2005. Selected accomplishments include...• Initiated, negotiated, and closed over $85mm direct revenue with 41 different companies in 56 separate deals, including Best Buy, Coca-Cola, Costco, Nike, Sam’s Club, SuperValu, The Home Depot, Underwriter’s Laboratory, Wal-Mart, Wrigley, and more.• Sold single largest advertising deal in PRN’s history, securing 60% of annual channel volume 90 days prior to year beginning, yielding instant 125% CAGR.• Designed, managed, and sold a new revenue generation strategy into the world’s largest retailers that secured an average 15.9% of total annual PRN network advertising revenues directly from retailer-controlled brands & departments for 7 consecutive years (2001 – 2008).• Negotiated and closed a new TV network agreement with Sam’s Club, increasing total annual base revenues +4.5%, total revenue contribution 2001-2009 = $40mm+• Negotiated and closed first-ever ad sales alliances between PRN and 3rd party network operators for capital-free expansion of PRN’s advertising inventory and network portfolio.• Piloted digital media shopper marketing platform with The Home Depot, yielding +50% average sales lifts, and winning multiple (Telly, POPAI, and Golden Hammer) creative awards.• Assisted in growth of international merchant and supplier relationship development with Wal-Mart Mexico and Carrefour in Brazil.• Won multiple PRN Outstanding Achievement awards.

Battle Creek, Michigan, Us

• Marketed all Kellogg Company products (Cereal, Convenience Foods, and Frozen Breakfasts categories) within U.S. Warehouse Club channel to $244mm annual revenue, $67mm Operating Profit goals. • Delivered approximately 40% of total Kellogg Company U.S. revenue growth for 1998 via assigned brand portfolio. Grew business at 6.8 times 1998 company growth rate, 2 times channel’s growth rate.• Reversed year-long market share decline in existing ready-to-eat-cereal business, regained national #1 share position (from #3) after only 3 quarters via pricing and package optimization project. Incremental year one volume increase = +22.2%, projected annuitized production and packaging savings of 5%+ over entire portfolio.• Launched 26 new channel-specific products via three company-wide cross-functional teams, including internal company and external supplier representatives.

• Managed revitalization of core Warehouse Club products line via packaging enhancements and supply chain optimization. Concurrently launched 8 new channel-specific products; provided +11% annual incremental revenue at brand average profitability or greater.• Grew total Channel Marketing portfolio dollar sales +$14.7mm/+26.1%, total net profits +$2.7mm/+21.2%, during corporate headquarters relocation from North Carolina to New Jersey, including launch of new branded Theatre products line into entirely new channel. • Co-Led a comprehensive business process review to source and eliminate inefficiencies for all existing channel marketing products. First year savings = $1.2mm. Project won annual "President's Award" for most significant contribution to total company operations for 1997.

• Designed, staffed, and implemented entirely new Channel Marketing Team of Equity Marketing Group, including creation of associated cross-functional implementation teams from Finance, Manufacturing, Operations, Market Research, Logistics, and Sales functions.• Authored 3 year Strategic Plan for Channel Marketing businesses to realize 5%+ new annual corporate sales, 16%+ new corporate profit from five under- or non-developed trade channels and product platforms.

• Managed national trade marketing activities for all U.S. non-grocery classes of trade and Planters Company's largest volume and profit brands.• Developed and implemented a new national direct trade spending compliance and tracking model for the largest distribution drive vehicle in annual brand portfolio. Increased spending efficiencies +12%.

Atlanta, Ga, Us

• Managed $30.0mm refrigerated products business through 2 food broker organizations in 4 major Midwestern markets. Grew total $ volume +4.3%, total regional brand share +7.6%.• Managed annual direct trade spending budget to 99.2% efficiency level.• Developed, sold, and managed new trade spending model for Meijer, resulting in +17.0% year one volume gain, 4 times market’s average growth.

Vevey, Ch

• Integrated merged Carnation brands into ongoing Nestle confections distributor businesses, increasing total regional Carnation brand volume +7.9%.• Revised regional call coverage plan, increasing bi-monthly coverage from 62% to 101% of goal.• Designed, negotiated, and managed co-branded regional promotion with Midway Airlines, achieving +100% previous year sales period volume.

Us

Cincinnati, Ohio, Us

Mba, Entrepreneurial Studies

Ba, Radio, Television, And Motion Pictures