Jeffrey W.

Jeffrey W. Email and Phone Number

Martech capability | Digital Analytics @ ASB Bank
auckland, auckland, new zealand
Jeffrey W.'s Location
Auckland, Auckland, New Zealand, New Zealand
Jeffrey W.'s Contact Details

Jeffrey W. work email

Jeffrey W. personal email

n/a

Jeffrey W. phone numbers

About Jeffrey W.

Learning everyday in the ever-changing landscape of Martech.

Jeffrey W.'s Current Company Details
ASB Bank

Asb Bank

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Martech capability | Digital Analytics
auckland, auckland, new zealand
Website:
asb.co.nz
Employees:
2700
Jeffrey W. Work Experience Details
  • Asb Bank
    Martech Capability Manager
    Asb Bank Feb 2023 - Present
    -Uplift Adobe Analytics and Google Analytics program-Consulting on marketing tech capability with Adobe experience cloud products and roadmap-Improving processes, skills and documentation across Digital, Marketing and Data department
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  • Westpac New Zealand
    Senior Digital Insights Specialist
    Westpac New Zealand Aug 2021 - Feb 2023
    Auckland, New Zealand
    -Managing Adobe analytics implementation and reporting across web and app-Drive data democratization to make adobe data available to rest of the data community-Working with rest of Martech stakeholders to optimize CDP platform and processes
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  • Air New Zealand
    Digital Analyst
    Air New Zealand May 2016 - Aug 2021
    Auckland, New Zealand
    -Manage campaign tracking and reporting framework with Digital and Brand marketing team-Apple Privacy impact analysis and resolution (ITP, ATT)-Leading Tag management and audit, established tag management processes, -Supporting Multi-touch attribution and Mix marketing Modelling partner projects-Meta partners performance analysis, Page speed performance analysis, regional online sales analysis -Manage Digital analytics platform integration(GA, GMP, Optimizely, Medallia, Adobe Audience manager)-Trusted advisers across digital product managers, Brand and marketing, Engineers, architects, privacy, data intelligence and Global contents and ecommerce stakeholders
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  • Vodafone New Zealand
    Digital Analyst
    Vodafone New Zealand Nov 2014 - May 2016
    Auckland, New Zealand
    -Digital analytics structure review and strategy-Sales funnel analysis, pain points analysis and action recommendations-Weekly dashboard and analysis across multiple digital channels-Working with digital marketing on digital analytics framework,data-driven attribution model-A/B testing requirements and workflow established, implement through Optimizely
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  • Bank Of Queensland
    Web Content And Design Analyst
    Bank Of Queensland Feb 2012 - Oct 2014
    Brisbane, Australia
    -Project managing website re-skin;-Online conversion circle analysis and improvement;-Business requirements, technical requirements for web projects; -Upgrade to Google universal analytics;-A/B testing through Optimizely;-Digital campaign tracking and reporting framework;-Requirement gathering for implementing Adobe analytics
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  • Sky Television
    Web Producer
    Sky Television Jul 2009 - Apr 2011
    -Review and report SKY websites performance to managers and Directors-SEO enhancement project for skysportc.co.nz-First person to contact for queries from Marketing and Customer call centre team
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  • Sky Television
    Web Encoder
    Sky Television Mar 2008 - Jul 2009
    -Content publishing for SKY Websites-Mini-sites coding (HTML+CSS) for special programs-Technical and user experience testing;-Project manage corporate media announcement through online streaming;
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  • Self Employed
    Web Developer
    Self Employed Aug 2005 - Mar 2008
    Freelancer for website development, have setup a few business websites using HTML+CSS, OsCommerce, Drupal and Wordpress.

Jeffrey W. Education Details

Frequently Asked Questions about Jeffrey W.

What company does Jeffrey W. work for?

Jeffrey W. works for Asb Bank

What is Jeffrey W.'s role at the current company?

Jeffrey W.'s current role is Martech capability | Digital Analytics.

What is Jeffrey W.'s email address?

Jeffrey W.'s email address is je****@****z.co.nz

What is Jeffrey W.'s direct phone number?

Jeffrey W.'s direct phone number is (800) 262*****

What schools did Jeffrey W. attend?

Jeffrey W. attended Massey University.

Who are Jeffrey W.'s colleagues?

Jeffrey W.'s colleagues are Kiri Mccutcheon, Darnell Utalo, Tania Pointon, Kahkashan Ahmad (Cdcs,citf), Victoria Johnstone, Noeline Clark, Hemal Bhikabhai.

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