Highly regarded for my ability to develop breakthrough marketing and advertising campaigns, I have increased the revenue of established brands, revitalized mature brands, launched innovative new products, and identified new distribution channels. I particularly enjoy the challenge of developing a big idea that captures the consumers’ imagination and identifying tie-ins that build a strong emotional bond with the consumer target. I’ve successfully managed diverse portfolios of consumer products, including personal care and consumer healthcare brands. Recognized as a visionary and problem solver, I mine consumer insights and market research to identify and deliver on unmet consumer needs and drive business results. Although a classically-trained consumer packaged goods (CPG) marketer with exceptional business acumen and analytical abilities, I excel at challenging the status quo to generate innovative, leading edge programs. I thrive in a team environment and believe that an inclusive, well-functioning team can drive exceptional business results. I’ve led teams directly and indirectly and have been successful in highly matrixed, cross-functional organizational structures. I’ve coached and mentored direct reports and colleagues and helped to position them for career advancement. I’m highly effective in building and nurturing strong working relationships with key internal and external stakeholders, including senior management, agency partners, and retail executives.Specialties: • Leadership Development | Team Collaboration• Strategic Planning • P&L Management | Budgeting | ROI • Business Analytics• Competitive Intelligence• Market Research • Consumer Insights | Market Simulation • New Product Ideation, Development & Commercialization• Brand Equity | Brand Positioning• Marketing & Creative Strategies• Integrated Marketing Communications • Advertising | Digital | Social Media | PR | Promotions• Shopper Marketing • Sales Strategy | Customer Alliances