Jeffrey Wolf Email & Phone Number

Smiths Falls, Ontario, Ca

Smiths Falls, Ontario, Ca

Somerset, Nj, Us

Recruited to drive strategic marketing and lifecycle management of short-term and long-term new product innovation. Leading a cross-functional team of 10 internal colleagues and external partners. Reporting to VP Marketing.• Developed and executed commercial launch plans for 5 innovative Dietary Supplement softgel formulas. Expected to deliver $30M in new commercial revenue by Q4 2019.• Driving upstream marketing efforts to expand portfolio pipeline of 25 Dietary Supplement product offerings across prominent health platforms over 1 - 2 year launch horizon. • Created and introduced Process Flow and RACI Matrix for new product development (NPD), resulting in a 60 day reduction in project timelines by optimizing resource allocation, efficiency, and speed-to-market.• Completed heat mapping exercise for OTC business segment and uncovered 20 first-to-market opportunities in softgel across 6 product categories. Recommendations included in 2020 strategic plan.• Conducted deep-dive analysis on trends impacting Beauty/Skincare marketplace. Implications translated into new product concepts utilizing CosmoPod® capsules technology for customer presentations.

Geneva, Ch

Directed marketing activities for $100M brand. Delivered growth via volume driving and equity building marketing programs. Supervised an Associate Brand Manager.• Led development and launch of portfolio reset 2.0 in Q4 2017 which achieved growth target of $5.0M.• Revamped promotional pricing platform in Q1 2017 which delivered incremental brand sales of $2.5M.• Developed new product guidance and roadmap for presentation to executive leadership team in Q3 2017.• Spearheaded cross-functional team tasked with identifying ways to improve communication and corporate culture to strengthen business performance. Secured alignment with senior management team.

Leverkusen, North Rhine-Westphalia, De

Directed all marketing communications activities for iconic $300M multivitamin brand. Delivered growth via breakthrough creative marketing platforms. Supervised an Associate Brand Manager.• Championed $26M Big Idea Masterbrand TV campaign including 6 spots which launched in Q4 2016.• Developed and produced $10M TV campaign to support 2 major new product launches in Q2 and Q4 2016.• Led strategic development and launch of Base and VitaCraves digital campaigns in Q1 2016.• Collaborated with digital agency in development of digital strategy and roadmap for roll-out in Q1 2017.

Leverkusen, North Rhine-Westphalia, De

Directed all marketing activities for key global corporate imperative. Delivered turnaround growth strategy for brand.• Developed test and learn program for launch of 20ct. SKU and localized integrated marketing support via Walgreens and Duane Reade in Q4 2015. Program delivered $1.8M in incremental sales.• Created multi-pronged approach to $4.4M excess inventory sell-off by Q1 2016.• Evaluated alternate business and marketing models with goal of relaunching brand in 2017. • Collaborated with global marketing team in creating new products roadmap to revitalize business.

Amsterdam, North Holland, Nl

Directed marketing staff of 8 and oversaw the $250M U.S. Fragrance and Personal Care categories. Delivered growth across 10 key Celebrity, Designer, and Lifestyle brands.• Collaborated with team to develop overall vision and optimized business model for $90M Holiday program. • Developed recommendation to drive expansion in Personal Care business by leveraging equity in the Adidas® Fragrance portfolio, with goal of becoming a $50M Personal Care brand. Strengthened relevancy amongst core sports enthusiasts via launch of “Move Like Dwight Howard” 360 integrated marketing campaign in 2015.

Orangeburg, New York, Us

Reporting to CEO, managed a direct staff of 2 marketers and led a cross-functional team responsible for creating strategic plan, including financial projections, marketing objectives, and execution of initiatives for Grime Boss. Conducted both business-to-business (B2B) and business-to-consumer (B2C) sales assessment and conceived action plan to strengthen brand's position and increase profits by $1.3M.• Interfaced with advertising agency to revamp brand positioning, messaging, and marketing communications.• Designed integrated marketing campaign with the National Hot Rod Association to strengthen brand awareness.

St Louis, Missouri, Us

Selected to enhance the brand position and integrated marketing efforts for Edge® based on prior success on transforming the Skintimate® business. Supervised an Associate Brand Manager and a Marketing Consultant. Directed the Edge and Schick Hydro® brands, totaling $110M. Led cross-functional team charged with optimizing the Wet Shave portfolio, including driving strategic development, marketing innovation, and execution of key initiatives. Served on Global Men’s Center of Excellence task force with brand and market research teams to collaboratively identify consumer insights and learning gaps to guide the planning cycle and create comprehensive marketing communications programs.• Partnered with global marketing team to develop 2 revolutionary products for Edge introduced in early 2014.• Reduced working capital and days-in-inventory by 21%, with projected cost savings of $15M by end of 2014.• Spearheaded launch of 2 new product lines, Edge Ultimate & Edge Body with expected Year 1 sales of $10M.• Introduced “Ready To Get Your Edge” campaign that encompassed print, consumer promotion, digital, social media, public relations, and shopper marketing. Delivered incremental sales of $5M in 2012.

St Louis, Missouri, Us

Selected to lead all marketing activities for the newly acquired $90M Skintimate line, including integration into the Energizer Personal Care portfolio. Supervised Associate Brand Manager. Directed and revamped long term strategic brand positioning framework and model. Collaborated with R&D and consumer insights teams to develop superiority and efficacy product claims.• Realized strong market results with record highs, including 4-week share of 73% and 52-week share of 64%.• Led first major women’s multi-brand initiative with Cosmopolitan™ magazine in 2011.• Received 6 digital and social media awards for "Skintimate Studios" 360 integrated marketing campaign.• Headed cross-functional team that launched 3 new products in Q1 2010 and delivered $6M in Year 1 sales.

St Louis, Missouri, Us

Recruited to direct $95M Schick Quattro for Men Razors and Blades franchise, including devising business plan. Supervised 2 Associate Brand Managers. Partnered with operations, supply chain, and sales departments to mitigate product write-offs. Sold-off $500K of excess and obsolete inventory. • Generated $4.5M in incremental sales through conceiving and effectively executing tie-in program of Schick Quattro for Men with X-Men Origins Wolverine movie. Program was the most successful in brand’s history. • Designed initiative targeting Hispanic female population ages 18-34 that increased awareness and drove sales of Schick Quattro for Women product line, achieving 11+% growth in sales for duration of Nielsen Match Panel test.• Interfaced with global marketing team to develop and launch Masterbrand packaging in February 2010.

New Brunswick, Nj, Us

Led diverse commercialization team of 20 for new, innovative Out-of-Home Healthcare business to develop strategies and a $45M marketing plan to achieve $240M in retail sales. Managed an Assistant Product Manager and 2 Marketing Consultants. Analyzed and identified product gaps within portfolio and reported findings to senior management.• Successfully integrated Tylenol®, Band-Aid® Brand, and Cortaid® brands into Year 1 product launch portfolio, increasing sales projections by $25M.• Incorporated 6 new Baby and Beauty SKUs, generating sales of $20M in first year.• Worked with operations team to determine cost improvements, resulting in annual cost of goods savings of $7M.• Identified and implemented a business building opportunity for the On-The-Go Essentials business in 2006. Aligned with Caribbean affiliate to secure distribution and deliver $2.5M in incremental sales.

New Brunswick, Nj, Us

Managed $35M brand, leading cross-functional team to achieve financial goals, strategic development, innovation, and marketing execution. Reported to Group Marketing Director.• Repositioned brand utilizing new advertising claims, extending product line into new forms, and identifying 4 new products projected to achieve sales of $13M in first year.

New Brunswick, Nj, Us

Handled daily operations of $50M brand and drove new product initiatives. • Directed PediaCare Freezer Pops launch, which drove 12+% franchise growth vs. prior year. Developed high impact marketing plan that resulted in above plan sell-in.• Led strategic development of PediaCare Gentle Vapors, the brand’s first foray into the Upper Respiratory Comfort Care segment. Launch contributed $12M in Year 1 sales, driving franchise growth of 20+% vs. prior year.

New Brunswick, Nj, Us

Managed $190M P&L with $55M integrated marketing program for flagship brand. Reported to Marketing Director.• Flawlessly developed and implemented Benadryl’s defense plan program against the Claritin® Rx to OTC switch. Plan was a key driver behind Benadryl's strong 2003 gross sales performance ($13M or 8+% ahead of plan) in light of unprecedented competitive threat. • Achieved $7.5M in Year 1 sales via leading the launch of Children's Benadryl Allergy Fastmelt.• Realized annual COGS savings of $2M by leading global packaging harmonization initiative.