Jeffrey Reeder Email and Phone Number
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"Success is not final; failure is not fatal: It is the courage to continue that counts." - Winston ChurchillAs a seasoned executive with over 20 years of experience, my career has been dedicated to transforming operational strategies into tangible business growth and optimized cost efficiencies. My leadership journey is marked by a commitment to innovation, strategic planning, and fostering a culture of excellence within diverse teams. I've had the privilege of revitalizing financial performances, spearheading strategic brand management, and driving business growth in various capacities. My tenure at The Greater Houston Retailers Cooperative Association (GHRA) and other notable organizations showcases my ability to lead complex projects, streamline operations, and significantly enhance profitability.My professional ethos is grounded in the belief that effective leadership is about more than just overseeing operations; it's about inspiring teams to think creatively and strategically. I thrive on challenges that require a blend of visionary thinking and pragmatic execution, and I am passionate about leveraging my skills to drive success and make a lasting impact.Specialties: Operational Planning & Execution | Team Building | Brand Development | Program & Project Management | Innovation & Technology | Resource Optimization | Staff Training | Data-Driven Decision Making Key Career Highlights:• Financial Turnaround: Revitalized Big Madre's financial performance, transforming from negative EBITDA to profitability, and expanded from 13 to 43 stores with 20 additional units scheduled.• Efficiency Improvements: Cultivated a sales-driven culture by replacing bureaucratic inefficiencies, resulting in stockout reduction from 5% to 1%.• Revenue Growth: Increased revenue by 11% at the Virginia Alcoholic Beverage Control Authority through strategic enhancements across logistics, marketing, real estate, and retail operations.• Strategic Leadership: Launched GHRA’s new convenience store brand, Kudo’s, optimized operational frameworks, and doubled revenue participation at the largest independent c-store trade show.• Philanthropy & Community Impact: Elevated charity golf events, raising $250K for families of fallen police officers, and championed initiatives through the Greater Houston Charitable Foundation.I am passionate about harnessing the power of strategic leadership and innovation to drive substantial business growth and operational excellence. Let's connect to explore how we can achieve extraordinary results and create a transformative impact together.
The Greater Houston Retailers Cooperative Association (Ghra)
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Vice President Of RetailThe Greater Houston Retailers Cooperative Association (Ghra) 2022 - PresentHouston, Texas, UsIn my role as Vice President of Retail at The Greater Houston Retailers Cooperative Association (GHRA) in Houston, TX, I direct a network of over 2,000 stores and 43 restaurants. I manage and monitor P&L, formulate a $10M budget, and envision and implement effective marketing, merchandising, and operational strategies to achieve overarching goals. I supervise directors and managers, provide visionary leadership and support, and cultivate a transparent and cohesive working environment.• While working with GHRA, I launched and optimized operational frameworks for GHRA’s new convenience store Kudo’s brand, successfully opening three stores and securing five more contracts.• I doubled revenue and participation at the largest independent c-store trade show and secured a prominent feature in NACS Magazine. • Additionally, I elevated a charity golf event into a major fundraising success by growing the event from 26 to 72 sponsored holes and raising $250K.• In this role, I developed and led a category management team, designing roles and KPIs that ensured effective distribution and marketing strategies for 2,000 members. • I also championed philanthropic initiatives through the Greater Houston Charitable Foundation, positively impacting support networks for families of fallen police officers.
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Business Development LeaderNotable Insights And Biz-Venture.Com 2020 - PresentAs a Business Development Leader at Notable Insights and Biz-venture.com in Richmond, VA, I have been instrumental in revitalizing operational and financial protocols for small, family-owned businesses. By implementing Kaizen principles, I have driven significant efficiency improvements, elevating top-line revenue and profitability across multinational operations through strategic initiatives.• In this role, I transformed sales trajectories in mature markets and reversed negative trends by leading POS implementation strategies and identifying new market opportunities. I also developed and instituted controls, KPIs, and standard operational procedures to ensure business continuity and readiness for next-generation leadership in family-run enterprises.
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Chief Operating OfficerVirginia Alcoholic Beverage Control Authority 2018 - 2020Mechanicsville, Virginia, UsAs the Chief Operating Officer at the Virginia Alcoholic Beverage Control Authority in Richmond, VA, from 2018 to 2020, I delivered hands-on leadership to over 3,000 employees across 388 stores. I promoted a productive and friendly working culture to maximize retention and productivity.• In this role, I earned the 2019 Governor's Award for Technology and Beverage Dynamics Retail Top 100 Awards for my outstanding contributions towards technology implementation and retail excellence. I secured a $1.5M budget increase in 2019 and effectively utilized the funds for targeted marketing campaigns, themed TV advertising, and advanced sales analytics to monitor trends and product velocity.• I tripled annual store openings in 2020 by adding 12 new stores and 30 remodels, optimizing processes, and significantly enhancing revenue and tax contributions. I developed a marketing department from the ground up and initiated a $1M budget for multi-channel advertising, resulting in increased brand awareness.• Furthermore, I reinvigorated legislative and enforcement operations by leading the transition from a government agency to a business-oriented authority and representing the organization in Senate hearings to explain revenue increases. I also implemented a new POS and enterprise-wide SAP system to enhance integration between retail locations and the antiquated government infrastructure.• I achieved a historical milestone of 1 billion dollars in revenue in 2019. -
Director Of Retail And Petroleum OperationsMelvin L Davis Oil Co., Inc. 2015 - 2018As the Director of Retail and Petroleum Operations at Melvin L Davis Oil Co., Inc. in Stony Creek, VA, from 2015 to 2018, I accomplished a 15% revenue increase for a $150M oil company by leading operations across 11 locations, which included a network of travel centers, convenience stores, and restaurants. I directly managed 500 employees, including six direct reports, and orchestrated successful partnerships and operations with major brands such as Subway, Starbucks, and Dunkin Donuts, generating $3M in sales in 2017.• In this role, I minimized inventory carrying costs by $800K by optimizing stock to focus on high-demand products and enhancing overall inventory management. I modernized operations by implementing a state-of-the-art POS system, which reduced manual processes by 95% and vastly improved operational efficiency. Additionally, I achieved a $175K annual reduction in COGS by identifying new wholesalers and negotiating contracts to diversify suppliers.• I also enhanced rebate income by $450K through renegotiating tiered rebate agreements with cigarette manufacturers and aligning with the correct rebate tiers for maximum benefit. -
Executive Director Of RetailChoctaw Nation Of Oklahoma 2013 - 2015Durant, Ok, UsAs the Executive Director of Retail, I drove significant enhancements in retail operations across seven casinos, 11 restaurants, five truck stops, and ten convenience stores, while managing a $500M P&L and leading a diverse team of 400 staff across five counties.• In this role, I implemented Kaizen principles to streamline operations and improve service speed and efficiency at truck stops, resulting in a $3.6M boost in sales. I renegotiated gasoline contracts, achieving $1.6M in additional income and securing $4M in savings from rebates, along with 10 annual scholarships for Choctaw youth from a new gasoline marketer.• I led a technological overhaul by replacing outdated legacy systems and introducing state-of-the-art POS and accounting platforms, generating $2.2M in profits through enhanced efficiencies and reduced internal losses. Additionally, I oversaw the construction of the first two Chili's restaurants on Native American land in the US, which contributed to economic development and community health by channeling profits toward the construction of a new hospital for the Choctaw Nation.
Jeffrey Reeder Skills
Jeffrey Reeder Education Details
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University Of ScrantonMaster Of Business Administration -
University Of LynchburgEnglish
Frequently Asked Questions about Jeffrey Reeder
What company does Jeffrey Reeder work for?
Jeffrey Reeder works for The Greater Houston Retailers Cooperative Association (Ghra)
What is Jeffrey Reeder's role at the current company?
Jeffrey Reeder's current role is CHIEF OPERATIONS OFFICER: 20+ years’ success in driving operational excellence, achieving business growth, and optimizing cost efficiency through strategic planning and implementation..
What is Jeffrey Reeder's email address?
Jeffrey Reeder's email address is jf****@****ard.com
What is Jeffrey Reeder's direct phone number?
Jeffrey Reeder's direct phone number is +173276*****
What schools did Jeffrey Reeder attend?
Jeffrey Reeder attended University Of Scranton, University Of Lynchburg.
What skills is Jeffrey Reeder known for?
Jeffrey Reeder has skills like Project Management, Account Management, Bookkeeping, Customer Service, Contractors, Entrepreneurship, Economics, Financial Risk, Food, General Ledger, Hvac, Kaizen.
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