Bloomington Brands is a national plant-food company that produces all U.S. Osmocote® products utilizing Smart-Release® technology. Bloomington Brands is a joint-venture with Scotts Miracle-Gro, one of the largest multinational corporation for consumer lawn, garden, and pest control products. As a marketing associate at Bloomington Brands, I lead a successful product launch at the end of 2020 to introduce Osmocote® PotShots into market. This new product serves to capture untapped market… Show more Bloomington Brands is a national plant-food company that produces all U.S. Osmocote® products utilizing Smart-Release® technology. Bloomington Brands is a joint-venture with Scotts Miracle-Gro, one of the largest multinational corporation for consumer lawn, garden, and pest control products. As a marketing associate at Bloomington Brands, I lead a successful product launch at the end of 2020 to introduce Osmocote® PotShots into market. This new product serves to capture untapped market segments, in which I conducted and analyzed consumer surveys with sample sizes over 2,000. I've helped re-branded the company by revising and implementing new social media strategies to keep up with new trends and competition. Achievements & Experience: • Collaborated with Amazon Professionals to implement Amazon A+ SEO for Osmocote® PotShots while analyzing product P&L to optimize sales• Executed an influencer program with a $60k budget through Influenster which generated 5MM impressions, sustained UGC content, and initial product reviews• Increased engagement and click rates on social media platforms by an average of 630% through new social marketing strategies, enhanced website traffic, and new creative content design Show less

As a University Instructor, I conducted four college-level CS classes each week to help educate students with the fundamental skills of coding through HTML, CSS, and the Microsoft Suite. I developed my own style of teaching to best foster student learning and helped manage e-learning processes during the COVID-19 pandemic. Each year I trained new teaching assistants on how to conduct classes, attend students' personal needs, and work cross-functionally between the head professor and students. I… Show more As a University Instructor, I conducted four college-level CS classes each week to help educate students with the fundamental skills of coding through HTML, CSS, and the Microsoft Suite. I developed my own style of teaching to best foster student learning and helped manage e-learning processes during the COVID-19 pandemic. Each year I trained new teaching assistants on how to conduct classes, attend students' personal needs, and work cross-functionally between the head professor and students. I offered additional office hours to help maximize student learning while attending university full-time. Show less