Jeff Riddall Email and Phone Number
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Senior Growth Marketing Strategist with over 20 years of experience driving business results through data-driven analysis, campaign development and customer-centric initiatives. Specialization in SEO, content marketing and web analytics.STRATEGIC GROWTH MARKETER● Delivered strategic, data-driven digital marketing consulting to key global B2B/B2C and smaller local clients.● Developed custom integrated digital marketing programs and campaigns tied to performance metrics. Consistently met and often exceeded specific customer business goals, driving significant conversion and revenue growth.● Conducted exhaustive internal and competitive analysis of keywords, content, SEO, social media and conversion optimization activities to guide effective, strategic marketing strategies.● Gained expert proficiency in a variety of digital marketing platforms including Google Analytics, Google Search Console, Semrush, Ahrefs and AgencyAnalytics, among others.DIGITAL MARKETING LEADER● Led commercialization of multiple and new, innovative value creationmarketing and analytics technologies via the lens of a digital marketer.● Strategically prepared and conducted detailed analyst briefings, published SEO and content marketing thought leadership articles and delivered value-added internal and partner-led webinars to support software business development, demand generation and revenue growth.MARKETING PROCESS ACCELERATOR● Designed and led the development of SaaS content marketing, SEO and analytics software for in-house brand and agency digital marketing teams.● Analyzed and optimized marketing processes and workflows for improved efficiency, deliverables and time/cost savings.
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Senior Seo ManagerPropellic - Travel MarketingBalderson, On, Ca
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Senior Seo ManagerPropellic - Travel Marketing Jul 2024 - PresentAustin, Texas, UsHelping travel and tourism brands grow their organic authority, visibility, traffic and revenue via Propellic's tried, tested and proven Organic Visibility Framework. -
Senior Product ManagerOnelocal Oct 2021 - Feb 2024Toronto, CaManaged a product team consisting of business analysts and designers within a broader platform team. Collaborated with business analysts, designers, QA and development teams to execute on the definition, design, development and delivery of an integrated SaaS digital marketing platform for small, local business owners within established timelines. Created and reviewed functional requirements and designs, as needed.Established a Client Product Advisory Council and gathered client feedback and validation on product roadmap items. Reviewed and prioritized all incoming feature requests from clients and client success team members. Created and distributed internal software release notes and client-facing release updates.Contributed domain expertise with respect to local SEO, web presence optimization, content marketing and web analytics best practices to help guide roadmap development. -
Search Engine Optimization Team LeadOnelocal Nov 2022 - Aug 2023Toronto, CaLed a team of two SEO Specialists and three SEO freelancers on the delivery of SEO services to small, local businesses within a broader digital marketing services offering.Developed and implemented SEO best practice-led processes and documentation for keyword research, on-site/content optimization, internal/external linking, listings management, web presence auditing and web analytics implementation.Provided local SEO thought leadership and training to internal Site, Content, Client Success, Sales and Marketing teams.Met with clients and client success managers on an ad hoc basis to review performance, strategy and tactical implementation.Regularly contributed thought leadership on local SEO topics to leading digital marketing publications (e.g. Search Engine Journal, UnMiss Podcast).
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Vp Product And Customer SuccessMintent Oct 2018 - Mar 2021Vancouver, British Columbia, CaDeveloped and managed the product vision and roadmap of an enterprise SaaS content marketing platform. Led and collaborated with the entire Mintent team on corporate strategy, product marketing, customer success, sales, training and support. -
Vp ProductGshift Sep 2017 - Oct 2018Responsible for leading and providing direction on all facets of product development to ensure customer success through corporate strategy, roadmap definition and prioritization, product marketing, sales, training and support in close collaboration with the other members of the gShift management team.
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Director Of Product StrategyGshift Aug 2014 - Sep 2017Organize and provide customer-guided strategic direction on the design and development of the gShift Web Presence analytics software platform.
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Client Success ManagerGshift Jan 2011 - Jul 2014I help organizations improve their Web presence and search engine visibility via the delivery of optimized content marketing strategies.
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Account ExecutiveN49 Interactive Sep 2010 - Jan 2011Toronto, Ontario, Ca -
Regional Sales Manager, CanadaEktron Dec 2009 - Sep 2010Nashua, Nh, UsAs Regional Sales Manager for Canada, I was tasked with growing the existing licensed web content management software customer base via upsell opportunities and developing new software revenue via cold calling and prospecting to marketing qualified leads. -
Sales ExecutiveLyris Inc. Jan 2008 - Oct 2009Developed new business for Lyris HQ, an integrated online marketing platform including email marketing, deliverability monitoring, Web analytics, search marketing, landing page management and mobile marketing. Managed and qualified incoming marketing driven leads as well as outbound leads obtained primarily via cold calling. Clearly identified customers' online marketing requirements and prescribed appropriate software and/or professional services based solutions aimed at delivering a quick and effective return on investment.
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Sales ManagerHot Banana Software Mar 2003 - Dec 2007CaDeveloped and managed go to market and sales strategy for startup licensed/SaaS web content management software and related services. Grew web content management software and services customer base via cold calling and prospecting to marketing qualified leads. Identified customer digital marketing business requirements and prescribed appropriate software/services solutions via detailed functional/technical proposals. Prepared detailed public and private sector RFP responses. Consistently exceeded licensed, SaaS and digital services sales quotas. Implemented a documented sales process. Built and managed an inside sales team. Collaborated on design and creation of marketing and sales collateral.Developed investor strategy and pitch presentations.Conducted online demos and best practices webinars. -
Business Manager, TorontoNon-Linear Creations Aug 1999 - Mar 2003Managed new Toronto regional office for an innovative Ottawa-based Internet Professional Services company. Developed new business via cold calling, RFP writing and nurturing of marketing qualified leads.
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Is ManagerQuality Underwriting Services Jan 1992 - Aug 1999Originally joined Quality Underwriting in a bus dev and operations role. Launched and managed a new division - Quality Credit Services. Evolved into a self-taught Network Administrator. Led this traditional national organization's Internet adoption and the design / deployment of a ground-breaking, Web-based central order entry system.
Jeff Riddall Skills
Jeff Riddall Education Details
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Carleton UniversityPolitical Science With High Honours
Frequently Asked Questions about Jeff Riddall
What company does Jeff Riddall work for?
Jeff Riddall works for Propellic - Travel Marketing
What is Jeff Riddall's role at the current company?
Jeff Riddall's current role is Senior SEO Manager.
What is Jeff Riddall's email address?
Jeff Riddall's email address is je****@****abs.com
What is Jeff Riddall's direct phone number?
Jeff Riddall's direct phone number is +170562*****
What schools did Jeff Riddall attend?
Jeff Riddall attended Carleton University.
What are some of Jeff Riddall's interests?
Jeff Riddall has interest in Writing, New Technology, Children, Football, Social Media, Watching My Kids Play Hockey, Hockey.
What skills is Jeff Riddall known for?
Jeff Riddall has skills like Email Marketing, Seo, Online Marketing, Web Analytics, Strategy, Social Media, Mobile Marketing, Sem, Social Media Marketing, Online Advertising, Web Content Management, Integrated Marketing.
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