Jeff Nowak Email & Phone Number

Milwaukee, Wi, Us

Brookfield, Wisconsin, United States

I joined forces with Responsory to provide innovative data-driven marketing solutions through our proprietary AI and machine learning research. Our goal: Provide a deeper understanding of customer mindsets and accelerate clients’ marketing strategies.As the founder of Rocket Man Digital/Rocket Labs 360, we were a longtime partner of Responsory for trusted consumer insights. Now, I get to bring our proprietary methodology in-house so we can help more marketers succeed with answers to their most perplexing questions. We mine millions of data points for the most in-depth B2B and consumer market research to help marketers confidently make decisions that accelerate results. For me, this ground-breaking research methodology all began with content strategy – targeting the wants and needs of consumers with the most relevant content that drives them to take action. With the talent of Resonsory’s digital agency behind this data-driven research capability, we will be able to help more marketers in all business sectors succeed.

Greater Minneapolis-St. Paul Area / Milwaukee

Design world-class digital brand strategies, expanded across global and national corporate partners, and expert digital consultancy measures that drive end-user marketing campaigns, launches, strategic plans, and defined consumer data insights. Company delivers unbiased, organic "voice of the consumer" inspiration for all marketing efforts, focused on the only audience that matters–your target consumer.Selected Contributions:• Led a digital brand leadership team that managed multiple categories in CPG, supply chain, memberships and associations, medical devices, and non-profit organizations. • Directed analytics and insights division in collaboration with CMOs, focused on unstructured 'voice of the consumer' data, acquired from data mining user-generated content from the digital universe.• Developed and guided expert teams responsible for executing content marketing strategies and scaling content production to impact KPI measurements and exceed business goals and objectives.• Produced over 500 brand focused videos, and more than 10K individual pieces of turnkey content assets, including photography, and article/ blogs, designed to increase brand presence, land on page one of Google search engines, and improve marketing performance and ROI.• Drove a 90-day accelerated content management strategy launch for Pyrex, Corelle, CorningWare, Chicago Cutlery, and many other household brands, succeeding in brand identity/visibility.

Greater Minneapolis-St. Paul Area

Led strategies that delivered a digital powerhouse for this $16B, Fortune 500 corporation, for brands that included Cheerios, Betty Crocker, Pillsbury, and Nature Valley. Built a highly productive content development team, and designed editorial visions, brand voice, and strategic market plans for three business-to-consumer digital platforms. Established marketing objectives, and oversaw a $13M publishing department. Directed a team of 18 specialists, and 30 external influencer contributors, and two external agencies, while holding responsibility for budget, expenditures and costs, and brand focused content. Selected Contributions:• Grew opt-in database to more than 30M consumers that received branded e-newsletter content designed to enhance the overall grocery shopping experience. • Created and launched over 2K in original content marketing products, annually. • Reduced costs by 75% in company’s cost of goods by creating over 1,000 pieces of on-trend food and lifestyle stories, recipes, and photos.• Triggered a 20% increase in client engagement through eye-stopping content, year over year. • Reinvented traditional advertising model by designing a highly successful content model content model that engaged consumers by solving their challenges in the kitchen, driving exceptional brand awareness, and loyal followers.

Greater Milwaukee Area

Grew a $30 million content business by leveraging the special interests of more than 6 million paid subscribers and adjacent digital and social media platforms.Selected Contributions:• Exploded bottom-line revenue opportunities with a ground-breaking $1 million Lowe’s partnership created through a collaboration of editorial and sales teams. • Doubled profits during a 2 year business cycle by launching new product extensions (videos, books, digital newsletters, and newsstand publications). • Expanded revenue opportunities by creating an organic advertising model, a first in the company’s 40-year history.

Launched Birds & Blooms magazine, creating the world's largest birding and gardening magazine in the country with more than 2.5 million paid subscribers.

Greendale, Wisconsin

Expanded circulation from 120,000 to 500,000, increasing audience reach by more than 4X in 1 year and developed award-winning writing staff. Led all aspects of publishing, including content planning, execution, editing, design and cover/feature photography.

Masters, Journalism/Photo Journalism

Photojournalist, journalist. Graduated with honors in the Marquette School of Journalism with a MA Journalism.

Bachelors, Mass Communications

Journalist, photojournalist.