Merchandize and implement digital. mobility offers on Verizon's B2B portal. Overall, the goal is to drive sales, increase conversion and improve the customer experience. Product Manager for the national launch of Verizon Business Complete or Device as a Service. Verizon’s program to rent devices to business customers. Own end to end commerce, experience, roadmap and metrics. Product Manager for predictive, AI promotions that target specific customers and provide dynamic offers. Product Manager for device badging and plans selection. Ensure customers understand the device and plan they select as well as any accompanying promotions or offers. Own upper funnel to check out. Extensive experience analyzing the customer journey using metrics platforms to better understand customer behavior. Extensive collaboration with integrated marketing for device releases (iPhone, Galaxy). Worked on cyber-week, holiday and quarterly updates. Merchandize offers and ensure successful end to end checkout. Partner with legal, supply chain, development and UX.

Non paid position. Testing generative AI search and other products.

Designed and developed, targeted, digital marketing campaigns (FB, Instagram, SEO) and integrated them across multiple channels and different technology platforms. Partnered with enterprise stakeholders to develop product strategies with a focus on emerging technologies that will enable customer-experience transformation and digital innovation. Optimized the customer journey to ensure the customer finds the most relevant content. Proposed and worked on various AB and multivariant tests meant to increase overall conversion rate and reduce friction within the buy-flow.Audited all site links, pages, customer journey, dynamic data, etc. as part of a larger effort to upgrade to the latest version Google Analytics (GA4).

My primary focus was the marketing/selling of fiber subscriptions to new and existing AT&T customers using a variety of Go to Market, digital tactics – including Ecommerce sales via cash coupon offers requiring redemption, social media, SEO, email, partner site advertising, etc. Partnered with the A/B testing team to test new ideas and confirm the performance of existing projects. Partnered with finance to fund offers and promotions. This included calculating ROI and cost, per incremental, gross add. Typical offers ranged from $3M to $5M.Ideated and released “2nd visit” offer that targets return visit customers to site. Resulted in over $7M in fiber sales.Worked on online “closer” tactics that targeted price sensitive customers and slow adoption customers.Ideated and released “Charity/goodwill” campaign that has raised over $1M in donations to worthy charities and resulted in over $3.5M in fiber sales. Won AT&T philanthropy Award and received AT&T’s highest employee rating. Extensive analysis of the customer journey – understanding where customers came from, what they did and how they purchased. Extensive knowledge of metrics to make data-based decisions, including page traffic, sales, lift, progression, call shed, click stream data, CTR%, conversion percentage, impressions, and inventory control. Expert with Adobe Analytics. Currently have direct reports.

Analyzed business requirements, propose solutions, and oversee Ecommerce projects. Work closely with UX, UI, design and development teams to ensure that eCommerce solutions support business strategy and integrates with website and mobile applications. Product Manager and innovator for Contact Us project that used M2M/AI technologies to suggest personalized content to customers. The result was reducing over 1M calls annually and $3-4M dollars annual savings without sacrificing the customer experience. Received AT&T’s highest employee rating. Product Manger on marketing campaigns meant to drive traffic to web site. Tactics include social media, print, alerts, email, SEO teams as well as partner sites.Partners with UX in live usability studies to capture customer feedback and test concepts. Extensive use of A/B testing to test hypotheses and if valid, implement onto site. Product Manager of a pilot program that Incorporated at home, online, support agents vs traditional call center.

Primary responsibility was creating online, self-support, personalized content and applications. • Applied M2M learning to the bill pay section of the site. M2M (T-data) was an inhouse application that provided customers personalized and relevant content to better self-support their issues. Result was better interaction with content and reduced call shed. • Worked with cross functional teams (legal, brand, dev, accessibility, etc) to create numerous digital marketing campaigns (SEO, alerts, email) meant to inform customers about various AT&T initiatives. These include product announcements, pricing changes, TOS changes• Ideated, planned and hosted a two-day, digital communications, lock down session meant to resolve various communication issues – ex: frequency and content of certain emails and alerts, pressing needs, establishment of a communications governance board, etc. Result of session was 20-30 actionable projects. • Hired, managed and supervised contractors and interactive agencies for AT&T.com• Upgraded AT&T. com’s global support navigation – removed old links, added new hierarchy and renamed links. Result was better interaction with content and reduced call shed. • Added over 100 online, support videos with rollover text and carousels to support pages. Result was better interaction with content and reduced call shed. • Heavily involved in FCC rules and regulations pertaining to mass email communications.• Worked on internal and external search applications. Optimized key words, created new customer facing terms; AB tested, search fields to determine optimal location. • Developed, product specific, online portals- ex: AT&T internet, speed test portal. • Worked on Spanish content pages and partner sites that exchange traffic with ATT.com.• Submitted over 40 plus tickets to resolve online defects via JIRA tickets – dead links, page load errors, etc. • Added a desktop app at the end of troubleshooting user flows.

Project Managed interactive agencies and cross functional teams to create and implement online projects for AT&T.com. Projects included online portal construction, mobile device help center, step by step workflows, online self help videos and defect resolution. Established project goals /deliverables, set project schedules and created estimates, ensuring successful completion of projects in an efficient, timely manner.