Octiv Digital provides local and enterprise SEO strategy, PPC management (search, shopping, display, video), web design and development, and analytics consulting services.Drop me a line at jeff.romero@octivdigital.com if I can help you with anything!

Manager of SEO and Google Shopping (PLA) strategies for online retailers of home decor products (Lumens.com, YLiving.com and YLighting.com). Lumens was acquired by YDesign Group, 07/16.

Freelance digital marketing consulting (SEO, PPC, web development) and website hosting / management services for small-to-midsized businesses.

Manager of SEO strategy for online retailer of modern lighting, furniture, ceiling fans and decorative home accessories. Lumens was acquired by YDesign Group, 07/2016. Responsibilities include: • Organic traffic reporting and analysis• On-page SEO development through technical initiatives and strategic content creation• External content marketing and outreach• Blogging and keyword-focused copywriting• Paid search activities including day-to-day shopping campaigns management (product listing ads) and assisting with a large text ad account

Assisted with content management processes, user experience and SEO strategy on the Demandware eCommerce platform.Responsibilities include:• Implementation of sound SEO strategy across category, content and product detail pages through optimized META data, content and 301 redirection from previous eCommerce platform• Reporting, analysis and testing of SEO initiatives• Daily management of content assets and content slots in Demandware• Management of brand and category page builds, including coordination with Merchandising and Publishing teams• Coordinating technical issues and/or bugs with the team managing user experience

Local marketing and SEO/SEM project management for a diverse group of clientele including attorneys, doctors, roofing contractors, ecommerce stores and more.Responsibilities included:• Aligning agency goals with those of the client through web development projects, SEO, PPC and social media marketing• Implementing keyword-focused SEO strategy for clients through keyword research, on-page optimization, off-page link development and reporting• Working with web development team to complete various projects• Working with pay per click team to complete paid search projects and ongoing reporting • Weekly calls with clients to convey and report on KPIs

Managed product publishing process and SEO strategy for an online retailer of products for military, law enforcement and civilian customer groups. I later moved into a consulting role after moving onto an agency.