Creating product and marketing content for Atlassian Solution partnersSourcing and developing partner sales enablement materialsHosting Partner engagement webinars

Recruited to build Product Marketing team, establish product-led growth, update pricing, operate beta programs, improve retention and free trial conversion, and develop personas for B2B and B2C. Lead messaging, and go-to-market program for video pivot video. Worked closely with heads of growth and content marketing. Departed with other senior product and marketing leaders after challenging Q3.

Redeveloped brand architecture, messaging and creative strategy for WordPress.comProgrammed and hosted events and experiences for WordPress.com customersPlanned & produced web content program, customer success video library & learning center to return 10%+ conversion improvement for Creators & SMB personas.Produced corporate podcast, webpages, & employer branding for Automattic

Strategist and contributor for 3-9 month projects with category-leaders in data, ads & collaboration:-Splunk: Global partnerships, co-marketing & sales enablement with key channel partners -Google Marketing Platform Partner Program: launching partner experience activities including case studies, events,and partner satisfaction analysis a-Trello (Atlassian) and LinkedIn: Product positioning, customer research, and web content messagingOther startups and companies advised: Techstars, Occipital, Avid4Adventure, ManagedMethods, MeetMindful, Orderly, Ilos Video, Switchboard.live, BetterYou, UseMyBenefits, Wellhire, Streamweaver, Boingo Wireless, OleOle, PrimaHealth Credit, Soundwall, and more.

Go-to-market lead for $X00M launch of Google Nest x Yale Lock. Product requirements for safety and smart home connectivity; pricing & distribution; messaging and promotions strategy for smart home lock and Nest app integration.Brand and product marketing strategy, plus partner management, for Works with Nest developer program including partners, retailers, Google Assistant and Home hardware, Google I/O; email, video, and partner portal

Partnered with Google’s top global brand clients, emerging global advertisers and high-growth start-ups to create brand campaigns and experiences in Google’s executive experience centers, BrandLab and PartnerPlex-Programmed and hosted 140 executive experiential BrandLab workshops for CMOs and marketing teams. Develop frameworks and media mix models for using ads and branded content to engage and expand customer audiences. -YouTube product marketing for ad formats, video platform, and audience insights-Drove 3x increase in ad spend on made-for-brand products and 97% nps from attending brands from consumer technology, automotive, media & entertainment and more such as:-Vertical leaders: GoPro, NBA, Unilever, Mazda, Disney, HP, adidas, Sony, Samsung, Blizzard-High growth customers: Uber, AirBNB, DollarShaveClub, WarbyParker, Fanduel, CreditKarma, Dropbox, Supercell, Gusto, Wealthfront, Box-Top rated speaker at Executive Summits and YouTube marketing events

Lead B2B marketing for profitable, 2x Inc. 500 leader in hypergrowth phase of competitive social marketing cloud category. Lead all organic / paid marketing and product marketing efforts.-Demand gen, competitive positioning, press relations, and web relaunch -GTM lead for SaaS product from launch to targeted $xM revenue run rate-Manage lean team focused on demand gen marketing: content, email, PPC and social media-Initiated relationship with YouTube that led to Google Engagement Solutions Developer status; lead Facebook Preferred Marketing Developer & Microsoft BizSpark partnerships-Established content marketing strategy, CRM strategy and sales enablement strategy -Organized speaking and sponsorship and handled event presence

Established partnership programs for VC-backed marketing technology startup creating software tools for brand advertisers, publishers and media partners.-Established and managed reseller partnerships with a $2M+ organic revenue rate, including Microsoft Advertising, CBS and Hearst, ESPN and Turner Sports-Developed publisher partnerships for launch of new software product-Managed account services, social media, publisher operations teams

Strategy, marketing and sales enablement focused on advertiser retention and new business for Google’s emerging programmatic radio advertising platform, Google Audio -Led marketing team sales, client and marketing communications-Directed AudioCast (Feb. 2009), for advertiser and broadcast partners-Product link between Sales and Engineering teams focused on product performance metrics-Developed data-driven ad campaign optimization strategy -Managed strategic projects such as inventory management, pricing and ad effectiveness -Managed CRM, forecasted & reported revenue as platform pursued $xM run rate-Recruited, trained and managed 10 new members of Account Services team

MBA student with entrepreneurial marketing focusMemberships: M (Marketing Society), Net Impact, Entrepreneurship ClubCo-Founder, The Values-Centered Leadership Lab (The Lab), a student-driven organization focused on developing ethical and socially responsibility leadership

Business operations and marketing for biotech company (parent to BioPort Corp.) which provides the U.S. military’s anthrax vaccine and develops other biodefense and commercial vaccines.Initiated market analysis and database on competitors, collaborators and disease targetsModeled market share and pricing projections for competitive productsConducted quantitative analysis of industry IPO activityAuthored initial drafts and quarterly updates for company’s Strategic PlanWrote internal and external marketing, strategy and branding communicationsManaged cross-functional teams including BioShield proposal response team; due diligence teams for potential acquisitions; and employee communications teamAppointed project manager for product development programs

Right after graduating, I toured through various short-term assignments on the Fox lot. What an experience!

Interviewing, editing, researching, and writing articles about leading business trends, companies and personalities in Ohio for IB and its sister publication, Ohio Business. Contributed free-lance articles until Dec. 2003. An unbelievably valuable experience that took me from unpaid intern to published writer and more importantly helped me grow comfortable talking to anyone in any setting, and then telling a story about it.