Visual marketing software for the world’s most important brandsAs team lead of demand generation, I was responsible for managing a team 6+ SDRs by motivating, mentoring, and guiding them to achieve monthly, quarterly, and yearly pipeline and revenue goals. I was required to improve process efficiencies and deliver on other well-defined objectives such as:• Provide new hires with necessary training, coaching, and guidance to ensure early success as well as career development• Ensure key performance metric targets are met (e.g. outbound activity, opportunity goals, lead quality, etc.)• Engage with the Director to ensure pipeline quality• Set meetings for Sales reps on qualified opportunities• Provide the Director with monthly performance reviews on campaigns and individual performance, and strategize on pipeline & prospecting initiatives to meet company objectives• Measure, monitor, and report on Demand Generation KPIs• Execution of prospecting campaigns• Leverage all possible product training and applicable sales training on an ongoing basis• Evaluate process and policy as necessary to ensure business goals are met and identify areas for improvement• Motivate and maintain morale to ensure goals are met• Create & Maintain the Demand Gen Onboarding Guide• Carried a quota of SQLs in outreach

Visual marketing software for the world’s most important brandsResponsibilities included:• Manage Lead Generation• Find and source new leads for companies to go through the outreach process.• Assign leads to specific Account Executives.• Custom Outreach Process• Manage the early stages of the sales pipeline by communicating with potential customers through the outreach process.• Customize messages to leads, and maintain a consistent follow up schedule.• Collaborate with Account Executives to support their communications with warm leads, providing them with sales collateral.• Performance and Tracking• Track the performance of daily outreach: emails sent, opened, clicked, and responded to.• Follow leads through the outreach process, and closing gaps where any lapses may occur.• Funnel unreached companies back into the outreach process.

• Manage and coordinate all digital marketing activities• Devise strategies to drive online traffic to the company website• Tracking conversion rates and making improvements to the website• Contribute to the redesign of the company website• Manage all social media platforms• Brainstorm new and creative growth strategies• Execute promotional content and give-away programs