Senior-level role is to oversee Sales and Product Development functions for Entergy's largest commercial and industrial customers. Oversee efforts to market solutions in the areas of: Sustainability, ESG, EV / Fleet Electrification, Renewable Energy, Energy Efficiency and electrification of commercial and industrial processes.

I provide innovative Marketing, Strategy, Business Development and Communications services to companies seeking high impact solutions.

Azuray Technologies was a venture capital-backed, solar energy company that developed and marketed energy optimization and communication products that integrate with solar energy systems to improve the efficiency with which they operate. Role was to serve as Azuray's VP of Marketing and provide Marketing Strategy, Branding, Market Devlopment, Product Positioning, Strategic Messaging and Trade Show Marketing services.

Held the primary marketing position in North America for BP Solar and responsible for leading the North American Marketing Team. Act as the single point of accountability for the development and leadership of all market planning and implementation activities in North America for the residential, commercial, utility and retail-to-consumer markets. Coordinate closely with: Global Directors for Product Management, Offer Innovation and Digital Marketing; Regional Marketing Directors for Europe, Asia and Australia; and North American General Managers for Sales to ensure offers and execution plans are consistent and meet annual performance targets.

Role was to direct Exelon Energy’s Marketing, Communications and Customer Acquisition functions. Areas of responsibility included: Market Strategy, Branding, Product Development, Pricing, Sales and Communications. Supervised a staff of marketing and sales professionals who implemented these initiatives. Department and business unit reached the distinguished performance level three out of six years.

Responsibilities included the management of existing product portfolio and development of new offerings. Managed the stage gate process from concept to launch to ensure that all product offerings and supporting business processes were correctly structured upon implementation.

Digital Marketing Manager – Marketing Integration DepartmentPrimary responsibility was to manage the Internet marketing effort for Exelon Energy, including full responsibility for the Corporation’s website and marketing automation tools. Additional responsibilities were to develop the e-business strategic plan and to oversee the IT integration efforts associated with its implementation.

Responsibilities included customer segmentation analysis, strategy development, market research, offer innovation and performance tracking. Developed integrated marketing plans that leverage ComEd’s portfolio of energy-related products and services to increase revenue from the Large Commercial & Industrial Sector. Managed the launch of a full suite of demand-side management (DSM) and energy efficiency products from concept to commercialization.

Managed $85 million account portfolio using consultative-selling techniques. Primary responsibilities were to penetrate complex organizations and establish relationships with executive-level decision makers for the purpose of selling commodity energy and related products and services. Market sectors included a variety of large commercial, industrial, government, healthcare, big box retail, education and other industry sectors. Handled the energy infrastructure project management needs for account portfolio. This included the installation of co-generation facilities, reliability enhancement projects and new electrical service facilities for ComEd’s largest commercial customers, including a $580 million re-development project for Northwestern Memorial Hospital.

Managed ComEd’s community relations programs. Handled media relations, crisis communications, special events planning and the department’s budgeting and financial reporting needs. Department received the 1994 Chairman’s Eagle Award for Excellence.

Responsibilities included: writing press releases, feature articles, speeches; organizing press conferences and publicity events and pitching media coverage for Chicago’s premier strategic communications and political consulting firm.