Jeff Rugg Email & Phone Number

New York, Ny, Us

New York, New York, United States

Philadelphia, Pennsylvania, United States

Responsible for four Philadelphia-market venues and one of the largest targets ($2M – Contribution Margin) in the Clubs & Theaters Special Events Division.Strategically led the sales department while seamlessly integrating marketing into the sales process.Key leader as a Senior Director in driving sales across the portfolio through the development of SOP’s as well as providing on-boarding and re-training for sales teams across the country.Researched and implemented industry trends by developing new strategies to grow sales channels through local and national partnerships.Fostered a culture of success by working with individual team members to develop SMART initiatives while providing consistent key feedback on weekly, monthly, and annual goals combined with a customized recognition program.

Miami/Fort Lauderdale Area

Successfully met and exceeded annual sales quota; achieved record profit for three consecutive years and increased contribution margin by 300%.Directed sales and operations team of 40+ as well as all internal and external partners.Secured the largest profit producing events in the history of the venue to include Fortune 100 companies and the most recognized brands in the world.Consistently acknowledged by leadership team for accurate forecast planning.Implemented new protocol for pre, during, and post shows which dramatically increased overall client survey satisfaction rate from 87% to 96%.Capitalized on industry relations throughout the region to enhance sales pipeline and drive profitability.Strengthened relationships through effective management across all departments to encourage team buy-in, increase communication, and foster a productive working environment.Executed weekly department meetings as well as independent group huddles to keep staff informed, assess/set goals and create strategies for new business development.Oversaw all recruiting, hiring, disciplinary and terminations in accordance internal policies and procedures.

Miami/Fort Lauderdale Area

Successfully met and exceeded annual sales quota; achieved record profit for three consecutive years and increased contribution margin by 300%.Directed sales and operations team of 40+ as well as all internal and external partners.Secured the largest profit producing events in the history of the venue to include Fortune 100 companies and the most recognized brands in the world.Consistently acknowledged by leadership team for accurate forecast planning.Implemented new protocol for pre, during, and post shows which dramatically increased overall client survey satisfaction rate from 87% to 96%.Capitalized on industry relations throughout the region to enhance sales pipeline and drive profitability.Strengthened relationships through effective management across all departments to encourage team buy-in, increase communication, and foster a productive working environment.Executed weekly department meetings as well as independent group huddles to keep staff informed, assess/set goals and create strategies for new business development.Oversaw all recruiting, hiring, disciplinary and terminations in accordance internal policies and procedures.

Miami/Fort Lauderdale Area

Proactively sold and managed over 100 accounts; beat sales goal by 130% and contracted over $8M in revenue while strengthening annual client portfolio valued in excess of $4M.Conducted extensive market research, organized sales blitz efforts, and attended industry-leading tradeshows while creating and implementing new sales strategies to increase profitability.Established new and innovative self-produced in-house events; served in leadership role during events by managing all aspects of sales and marketing initiatives.

Miami/Fort Lauderdale Area

Directed and supported 13 venue marketing departments within East Region of US by creating sustainable calls to action, implementing effective communication practices, and coaching individual development.Planned all aspects of branding, marketing, advertising, promotions, public relations, community relations, social media, market research, and sponsorship sales.Launched comprehensive targeted marketing program which grew sales in the year for the year by 185% from 2009 – 2012 compared to previous management company.

Miami/Fort Lauderdale Area

Directed and supported 13 venue marketing departments within East Region of US by creating sustainable calls to action, implementing effective communication practices, and coaching individual development.Planned all aspects of branding, marketing, advertising, promotions, public relations, community relations, social media, market research, and sponsorship sales.Launched comprehensive targeted marketing program which grew sales in the year for the year by 185% from 2009 – 2012 compared to previous management company.

South Bend, Indiana Area

Led marketing and sponsorship department transition with venue management contract change.Increased Center’s occupancy rate during off-peak months by partnering with local promoters and shaping the establishment of successful monthly concert performances through creative fundraising through group sales with national charities and local tour bus operators.Generated over 40 new business leads in 40 days by establishing weekly strategic sales planning meetings with South Bend CVB, specifically designed to generate room nights and increase economic impact.Developed outstanding rapport with all local media outlets which resulted in eight live TV morning shows at the Center, in less than a month, and over 50 articles/stories throughout the South Bend media market in the first 70 days of 2008.

Greater Philadelphia Area

Greater Philadelphia Area

Greater Philadelphia Area