Business Development Manager
Sacramento, California Area
•Responsible for managing 15-20 retailers from a Business Development perspective. •Develop relationships with these retailers, understand all aspects of their business and assist them with ideas, techniques and tips to drive more activations and more revenue from their activations. •Work with retailers to help improve certain attachment rates/metrics (churn, DVR, HD, CCA, Premium Customer, Connectivity, etc.)•Responsible for assisting the Account Manager team with ideas and initiatives to help grow business through the independent retailer channel.•Builds and maintains positive business relationships with both internal and external customers.•Continuously monitors and reports on performance and status of projects.•Provides strong leadership, direction, communication, and support to retailers.•Works closely with other managers and executives to support business objectives.•Analysis of current retailer marketing results•Creation of marketing campaigns•Assisting retailers with co-op issues, questions, etc.•Encouraging retailers to utilize additional co-op funds•Developing marketing plans for retailers•Identifying areas of opportunity in various markets and creating campaigns to capitalize on these opportunities, identifying and testing new marketing approaches, etc.