• Manage the day-to-day operations of the business, including accounting, invoicing, and client scheduling.• Develop and implement comprehensive digital marketing strategies that align with business objectives. • Manage all aspects of online marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing. Design and develop high-quality websites and landing pages optimized for conversion through A/B testing and analytics-based decision making. • Create engaging and informative content that attracts and converts leads. • Maintain cutting-edge industry knowledge and skills by regularly participating in industry workshops, conferences, and online courses. • Analyze metrics from all inbound and outbound marketing to determine campaign effectiveness and make data-driven decisions to improve key performance indicators (KPIs) and return on investment (ROI) for clients. • Track and analyze user-behavior metrics including web traffic, open and click-through rates, site and page conversion, average order value (AOV), organic search engine rankings, and , to inform and execute data-driven decisions. • Proactively explore and implement the latest generative and multimodal AI tools to automate repetitive tasks, streamline workflows, and optimize marketing campaigns for enhanced cost-efficiency and improved results. • Increased monthly lead generation by 300% within the first 6 months through cold-calling potential clients and through contacts and referrals in professional networking, resulting in a 200% increase in new customer acquisition and a 50% increase in new customer retention. • Developed a set of standard operating procedures (SOPs) for digital design and marketing activities to streamline routine workflows for myself and third-party contractors, reducing year two costs by 5% and increasing efficiency by 10% by creating comprehensive task checklists and identifying impactful metrics for the activities.

• Developed marketing plans for aquatic and hydroponic product manufacturer with a multi-channel sales strategy that encompassed SEO, social media, content, and email marketing. • Oversaw the company's ecommerce website on Shopify, ensuring it was user-friendly, optimized for search engines, and adhered more strictly to the brand's identity. • Conducted market research and competitor analysis to write best-in-class product descriptions that would inform, engage, persuade, and convert potential customers by accurately conveying the product's features, benefits, and value proposition. • Monitored the company's Facebook, Instagram, Twitter, YouTube, and Google Business profiles by engaging with followers/subscribers, responding to inquiries, and creating engaging content that aligned with the target audience, which resulted in growth of audience size, increased website traffic, and more sales inquiries. Developed and implemented all email marketing campaigns for consumers, dealers, and wholesalers which included designing branded templates, setting up automation workflows, segmenting email lists, crafting personalized messages, designing promotional graphics, inserting dynamic product recommendation blocks, and tracking all campaign and list performance. • Grew consumer email segment by adding more opt-in opportunities to website, fine-tuning the design, content, timing and targeting of email acquisition pop-ups, hosting product giveaways, and offering instant incentives to new subscribers. • Created and distributed high-quality content, including blog posts, infographics, and social media graphics, to attract organic traffic and establish brand authority. • Worked closely with sales, product development, and customer support teams to ensure alignment of digital marketing efforts with overall business goals. • Continuously researched and evaluated emerging digital marketing trends, technologies, and tools to identify opportunities for improvement.

• Appointed as Publicity Director for Glendora Lassie League, leveraging marketing expertise and community ties to enhance league visibility and growth.• Implemented a multi-platform social media strategy, expanding the league's digital presence across Facebook, Instagram, LinkedIn, Twitter, and a Facebook Group for parent engagement and equipment trading.• Actively engaged with sports governing bodies, local schools, and sports-related organizations, fostering positive community interactions and league awareness.• Created and strategically placed large vinyl banners around key city locations, contributing to a significant increase in league registrations.• Led the league to its highest player sign-up rate in at least seven years, marking a period of unprecedented growth.• Authored educational softball articles for the league’s website, introducing a new dimension to the league's content strategy.• Redesigned the league’s logo and homepage, focusing on a more informative and conversion-optimized layout.• Conceptualized and executed key marketing campaigns, incentivizing early registration and enhancing community spirit.• Collaborated closely with the Fundraising and Tournament Directors to promote sponsorship opportunities and publicize major events.• Played a key role in organizing and overseeing opening and closing day activities.• Actively contributed to Budget, Fundraising, Tournament, and Opening/Closing Day Committees, driving strategic initiatives and operational excellence.

• Spearheaded the development and execution of a comprehensive marketing strategy, including the creation of a marketing calendar, content strategy, promotional campaigns, web analytics, marketing software, Magento extensions, and other web technologies. • Conceived and executed multi-channel marketing campaigns for over 30 unique brands, resulting in increased brand awareness and engagement.• Played a pivotal role in driving organic and paid traffic to the company's website, resulting in a 160% increase in SEO traffic and a 200% increase in unique visitors year-over-year. • Successfully increased the company's email list by 1100% to 60,000 subscribers in just 18 months through strategic opt-in opportunities, A/B testing, improved content, and segmentation. • Executed over 150 email campaigns to both B2B and B2C subscribers, generating significant engagement and conversions. • Managed a team of 5 direct and indirect reports, providing guidance and direction to ensure the successful implementation of marketing initiatives.• Launched two groundbreaking products in the North American market: the Philips CoralCare G2 LED light and the HYDROS aquarium control system, expanding the company's product portfolio and market reach. • Resuscitated the company's reputation by building a network of 40 influential individuals, including authors, bloggers, YouTube personalities, and forum administrators, who actively promoted the company and its products. • Devised and implemented a groundbreaking Black Friday/Cyber Monday promotional strategy that resulted in the company's best November sales performance in history.

• Managed marketing and web development initiatives, encompassing SEM, SEO, display, retargeting, PR, affiliate, influencer, mail order catalog, radio/podcast, marketplace management, CSE, social media, video production, live events, trade shows, contests, rewards/loyalty, lead gen, A/B and multivariate testing, push notifications, eBook publication, copywriting, email design, prospecting, contract negotiation, vendor management, and web development. Increased online sales by 150% from the year I was hired in 2007 until I left in 2019. • Led a diverse team of six, encompassing web developers, designers, writers, photographers, videographers, and merchandising; effectively assigned responsibilities, set priorities, and mentored team members to excel in their roles. • Instrumental as a change agent in reforming company bureaucracy, enhancing profitability, and bolstering employee loyalty through strategic buy-ins on key investments, initiatives, and hires, culminating in a significantly improved work culture. • Recognized authority in e-commerce and marketing within the aquarium sector, with a comprehensive understanding of supply chain logistics and key market players. Earned a reputation for effective execution and relationship leveraging, consistently achieving objectives with integrity and strategic insight.• Focused on data-driven strategies to enhance performance metrics; leveraged A/B testing to significantly boost conversion rates, average cart size, and order frequency. • Planned, reported, and worked hands-on in all online and offline marketing channels. Monitored KPIs in weekly, bi-monthly, monthly, and annual reports to keep the company on track to achieve sales, customer retention, and new customer acquisition goals. • Prioritized projects, collaborated with key stakeholders, reconciled project requirements, outlined project timelines, and managed high visibility projects.

• Driving force behind the look and feel of all digital communications including websites, mobile apps, display ads, emails, product packaging, brochures, instruction manuals, billboards, catalogs, magazine ads, apparel, and other marketing assets. • Grew email list from 5K-150K subscribers, YouTube subscribers from 0-100K+, Facebook likes/followers from 0-100K+, Instagram followers from 0- 100K+, and Twitter/X followers from 0-9K+followers.• Developed style guides to strengthen brand identity through consistency and worked hand-in-hand with designers and developers to create the most aesthetically appealing and recognizable marketing collateral in the industry. • Spearheaded the creation and growth of the company's YouTube channel, overseeing content strategy from topic selection to scriptwriting, guest coordination, and SEO optimization. Managed end-to-end video production, including set design, lighting setup, and on-screen hosting, enhancing viewer engagement and brand visibility. • Drove cross-platform promotion and audience interaction, responding to comments and sharing content on social media channels like Facebook, Twitter, Instagram, and Pinterest. Skillfully integrated videos into email marketing campaigns and blog posts, significantly boosting conversion rates through strategic content repurposing on product pages.

• Distribute and manage digital listings for hundreds of thousands of SKUs across various product categories. • Ensure accurate formatting and optimization of product data for diverse online channels, including search engines, social commerce sites, marketplaces, and more. Automate integration between our systems and external channels for scalable, efficient multi-channel programmatic advertising. • Maintain synchronization of product data across systems and platforms, ensuring frequent updates and data integrity. • Drive effective ad campaigns, streamline e-commerce operations, and enhance customer experience through proficient data feed management. • Act as the day-to-day manager for our affiliate programs across top affiliate networks. • Develop strategies to recruit new affiliates, negotiate deals, and provide comprehensive support. • Monitor traffic and sales, conceptualize and manage promotions, and analyze data to maximize ROI.• Track and analyze online marketing trends, collect data, and develop campaign strategies. • Optimize and report on online campaign performance. • Serve as the primary contact for account managers at advertising platforms. • Conduct A/B testing, write ad copy, and perform light graphic work for affiliate marketing materials.

Freelance marketing consultant for online and email-based campaigns. Conducted research of competitor websites and promotions. Wrote copy for website and marketing emails. Shared expert advice from industry research, marketing reports and personal experience to differentiate and develop brand identity for 20-year-old company. Offered insight on topics including friendly GUI, maintaining subscriber lists and marketing in internet message boards/forums.

• Recruited to corporate headquarters to enhance email communications, increase subscriber base, and grow sales. • Achieved an average email click-through rate of 20% and a conversion rate of 8%. Grew opt-in subscriber count from 500K to 1.2M. • Developed consistent brand-aligned email templates and ensured adherence to production schedules. • Crafted creative content, executed monthly communication strategies, and exceeded all projected email revenue and performance metrics. • Worked with buyers and brands to identify key partner product opportunities within our email calendar for targeted messaging and merchandising. • Enhanced registration and landing pages, conducted A/B tests for campaign optimization, and aligned campaigns with broad company objectives. • Created a secondary "promotional" email list targeting broader consumer interests, featuring new product categories and maintaining the integrity of the original "newsletter" list. This segmentation strategy led to • increased click-through rates, higher impressions, and reduced unsubscribes by introducing behaviorally targeted campaigns using a third-party CRM. • Pioneered privacy protection for online shoppers. Maintained email list hygiene and adhered to CAN-SPAM laws, establishing a reputation as a certified sender of legitimate, reputable emails.

• Oversaw technical aspects of the e-commerce platform, prioritizing optimal performance and user experience. • Enforced robust website security measures to safeguard customer data and transactional information. • Collaborated with marketing and product teams to ensure accurate, brand-aligned website content updates. • Enhanced website design for improved user experience and responsive design across devices. • Established and maintained the company's brand voice across various channels including website content, customer service scripts, marketing and transactional emails, press releases, and print materials. • Led SEO initiatives, monitoring performance and adjusting strategies to boost organic traffic. Managed e-commerce functions, integrated third-party platforms for inventory and CRM, and tracked key metrics using data from internal and external analytics tools.• Ensured website compliance with legal standards, staying abreast of regulations and technological advancements. • Liaised with external vendors and internal stakeholders, effectively communicating web strategies and performance insights.• Championed the adoption of new technologies and web trends to cater to a tech-savvy audience and enhance the digital shopping experience. • Fostered community engagement through user-generated content, leveraging customer feedback to refine website features and product offerings.

• Handled customer inquiries and complex issues via telephone and email, using Sales Order, Return Merchandise Authorization, and Internet software. • Resolved significant order and delivery problems, ensuring customer satisfaction and service excellence. • Troubleshooting and addressing non-routine customer complaints, contributing to an enhanced customer service experience. Proactively monitored merchant ranking sites, product reviews, and forums, engaging with dissatisfied customers to resolve issues and rebuild relationships. • Assisted in guiding Customer Service Representatives, focusing on customer satisfaction and company profitability. • Contributed to the development and implementation of customer service policies and procedures. • Played a key role in supervising and training Customer Service Representatives, enhancing team performance and service quality. • Updated Terms & Conditions, privacy policies, FAQs, and other essential website content, ensuring accuracy and clarity. • Transitioned to specialized writing tasks, including interdepartmental communications, memos, speeches, website policy updates, shopper FAQs, and seasonal call center script modifications. • Recognized by the General Manager for writing skills, leading to a career shift from journalism to marketing in a newly formed Web Management department, which was consolidated into Marketing soon after.

• Expertly assisted customers with inquiries about services, products, and accounts, both before and after sales, via telephone and email; proficient in sales order, return merchandise authorization (RMA), and Internet software. • Effectively communicated company policies to clients, ensuring clarity and friendliness, and efficiently addressed customer concerns following established procedures. • Authored and implemented scripts and canned responses for the customer service department, improving response time by 20%, response consistency by 10%, and customer satisfaction by 15%. • Crafted press releases highlighting investments in technology, award-winning customer service, and executive team developments. • Assisted clients with online order placement, guiding them through the process or placing orders on their behalf for a seamless shopping experience. • Delivered knowledgeable responses to customer inquiries regarding the company and its products through phone and email, resulting in a 60% reduction in customer complaints and a 10% increase in repeat business, on average Sunday through Thursday. • Resolved 70% of backordered, missing, or damaged product issues within 24 hours, utilizing purchasing, logistics, and third-party shipping carriers to resolve problems quickly. • Provided proactive follow-ups on customer inquiries and complaints, specializing in handling high-maintenance customers with empathy and professionalism to uphold the highest level of customer service, while maintaining a resolution rate of 90% within a 24-hour time frame. • Leveraged CRM tools to manage ongoing customer relationships, surprising loyal and top-spending shoppers with branded promotional gifts to foster loyalty and encourage repeat business, increasing average customer lifetime value by 15%. • Maintained a balance of professionalism and empathy in all interactions, prioritizing client feelings and experiences.

Appointed Editor-in-Chief of campus newspaper by an advisory committee comprised of three professional, working journalists and two Language Arts Department advisors. Lead a team of 40 editors, writers, photographers and artists in the development of a bi-weekly college rag and corresponding website. During my tenure, the Clarion won the general excellence award, which qualified the paper to win the Pacesetter, the two highest honors bestowed upon a community college newspaper by the JACC.Photo Technician (1/2001 - 7/2002)Editor-in-Chief (7/2000 - 12/2000)Correspondent / Page Designer (1/2000 - 6/2000)Arts & Entertainment Editor (7/1999 - 12/1999)Calendar Editor (1/1999 - 6/1999)Staff Writer / Page Designer (8/1998 - 12/1998)