Jeffry Karls Email & Phone Number

Minnesota

Synchrony Financial (formerly GE Capital, Retail Finance) delivers a wide variety of financial services, loyalty and analytics products to commercial clients and consumers. Senior Vice President of Marketing – Payment Solutions DivisionResponsible for driving growth within $15 billion Payment Solutions business. Currently challenged to lead Home Furnishing and Electronics segment marketing team to set strategy and execute. Delivered 2018 results of $6.2B in sales volume (+7%) and $142MM revenue (+ 11%).  Managing 25 critical client relationships with projected volume of $7 billion in 2019 Responsible for growth in division's largest clients Manage seven marketing professionals and expense budget of $11MM Managed business Cardholder Repeat Purchase Initiative to $1B growth over 3 year period. Launched new Synchrony Financial branding nationally and within in 13 market segments.Vice President of Marketing – Interim Payment Solutions Division CMODesignated to lead Payment Solutions marketing as division CMO for nine months during 2012. Delivered 2012 results of $10.5B credit sales (+11%) and $142MM net income (+11%).  Coordinated with Executive Leadership team and overall Synchrony business initiatives Led creation of Payment Solutions long range strategic growth playbook for 2013-2015. Managed a team of 35 marketing professionals responsible for 6 business segmentsVice President of Marketing – Client MarketingChallenged to lead marketing for a variety of business segments including Power Sports, Power Equipment, Home Improvement, RV, and Marine. Delivered over $2 billion in annual credit volume across thousands of retail client relationships and generic retail credit programs. Promotion and management of revolving credit and installment credit products Built and managed branding/advertising team  Marketing leader challenged to reposition the business for new Card Act regulatory environment

Mba, Marketing

Bs, Marketing