I am a tourism and hospitality marketing and management professional with 20+ years of marketing and management experience. Experience includes, marketing manager, market research, product development, customer service, and senior to C-level management. My current area of focus relates to tourism event development and management integrated with hospitality.
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Assistant ProfessorArizona State University -
Assistant ProfessorArizona State University Aug 2023 - PresentHaikou, Hainan, China -
Visiting LecturerTexas A&M University Aug 2022 - Aug 2023College Station, Texas, United States -
InstructorTexas A&M University May 2020 - Oct 2022College Station, Texas, United StatesDevelop course curriculum, prepare and present lectures, create and administer quizzes, assignments & tests, and assist students with questions and problems with course content. Courses taught include:RPTS 302 - Applications of Tourism Principles In person: Spring 2022• Design and teach lecture-based course focused on broad introduction to local and international travel and tourism. • Topics focus on travel and tourism industry, theoretical knowledge of the industry and related sectors, including knowledge of travel and tourism products and services, and infrastructure.• Students demonstrate understanding of essential skills required by service sector employers and basic marketing and critical awareness of the physical, social and economic environments in which travel and tourism takes placeRPTS 323 Managing Hospitality and Recreation Organizations Online: Summer, 2020; Fall, 2020; Spring, 2021, Summer, 2021; Fall, 2021• Topics relate to management issues and tools related to the travel and tourism industry; history, planning, operations, leading, directing and controlling tourism businesses.• Complexity and scope of tourism systems; issues related to ethics and sustainability; managing tourism in different environments; roles of technology and information technology. • Developed budgeting exercise with other faculty to address identified gap in knowledge for departmental graduates. -
Graduate Teaching AssistantTexas A&M University May 2019 - May 2020College Station, Texas, United StatesAssist in developing course curriculum, guest lecture, proctor tests, help with grading and assist students with questions and problems with course content. Courses taught include:• RPTS 201 Foundations of Recreation, Parks, and Tourism - Analysis of the elements comprising a community, community assessment techniques and community development processes engaged by stakeholders and residents to improve living conditions; definitions and principles associated with community development.• RPTS 311 Planning and Implementation of Events and Programs - Includes creation and implementation of programs and special events with budgeting, operational and venue logistics, marketing, fund raising, hospitality training and participant satisfaction.• RPTS 340 Recreation, Parks, Tourism and Diverse Populations - Review of major judicial decisions and civil rights laws on provision and distribution of leisure services in society; influence of age, disability, ethnicity, national origin, race, religion and gender on individual's preferences for particular experiences; implications of individual differences for the provision of services. • RPTS 481 Career Preparation Seminar - Development of knowledge and skills necessary for employment in the recreation, park and tourism fields; focus on career preparation and job search strategies, professionalism, networking and opportunities for advanced education.• RPTS 331 Tourism Marketing - Application of basic tourism marketing principles and concepts in government, business, and social-cause contexts; situation analysis and operational evaluation; decision making in terms of product, place, price, and channel of distribution mixes for tourism attractions and services. -
Graduate Research AssistantTexas A&M University Oct 2017 - Oct 2018College Station, Texas, United StatesResearched various topics for two professors in Agricultural Economics. Conducted literature reviews. -
ConsultantIndependent Aug 2016 - Aug 2017Abilene, TxMarket research - assist in survey/questionnaire design, sampling and screening parameters, analyze tabulated results and develop report detailing results based on clients objectives. Business consulting - develop business plans and financial analysis for clients. Assisted with due diligence efforts for new ventures. Provide business start-up guidance to clients.
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Relationship ManagerHeartland Payment Systems Apr 2016 - Aug 2016Abilene, Texas AreaBuild relationships with merchants to help them improve their bottom line. Develop solutions for clients with Heartlands products - merchant processing, payroll, 401k, loyalty programs and merchant lending. -
Account ExecutiveKxva Fox Abilene May 2015 - Apr 2016Abilene, Texas AreaWork with new and existing accounts to help them achieve their goals. Develop digital and TV advertising plans to generate more business for clients. Find and develop new accounts. Manage existing accounts, enter and monitor orders, ensure clients ads run, monitor digital integrated marketing programs, update/modify as needed, keep clients apprised of progress.
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Sales ConsultantLithe Toyota Of Abilene Sep 2014 - May 2015Abilene, Texas AreaAssist customers in selecting best vehicle for their needs and budget. Help them arrange financing, prepare vehicle for delivery and deliver to customer. Assist in management of dealership facilities - including lot and showroom floor organization.
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Chief Operating OfficerQuest Energy Management Group, Inc. Jun 2009 - May 2013Albany, TexasAfter taking over and effectively managing day-to-day operations and all aspects of the company, I was promoted to President and COO. Operations included 3 projects comprising 24 leases, 9,510 acres and 86 wellsManaged annual budget which increased from $3 million to $12 millionManaged 7 direct and indirect report employees
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Vice PresidentQuest Energy Management Group, Inc. Oct 2005 - Jun 2009Albany, Texas, United StatesLeveraged cross functional corporate experience to develop business plan to prove up and commercialize a new technology with applications in the oil field. In the process of developing the business plan, shifted focus to building a profitable oil and gas company that would develop the technology on the side.Initiated and directed development plans, financial planning, and organization of Quest E.M.G. Established offices for start-up of Quest E.M.G.Developed management and reporting system for companyHired and managed field and office personnelIncreased monthly oil production by 2985% in first year Increased Daily gas production from 6000% in first year
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Market ResearchTxu Energy Nov 2004 - Oct 2005Managed market research projects from inception to completion. Managed relationships with internal clients and external suppliers. Assisted in development of research processes and research department. Developed and communicated customer insights to clients to help guide their strategies. Provided consultation services for internal clients to help them make informed decisions and exceed their goalsDeveloped new – and streamlined existing - research processes, & managed $5 million research budgetDeveloped new research archive, invoice process, & market research handbook for the organizationQualitative research conducted: Exploratory and Concept Development, Ideation, Usability, Concept and Use Testing, Copy Development and TestingQuantitative research conducted: Tracking Studies, Post Satisfaction, Receiver Reaction, Demand Forecasting, Conjoint, Naming, Concept Testing, TURF Analysis -
Product DevelopmentTxu Energy Jun 2001 - Nov 2004New Product Development June 2001 – September 2003Led cross-functional teams to assess potential new business opportunities, and to develop the products and services that passed the assessment. Managed budgets in excess of $500,000.Successfully launched the TXU Home Energy Advisor – online home energy usage audit toolCompleted project on time & under budgetExceeded expectations – achieved year 1 target in 2.5 monthsThe Home Energy Advisor has mass appeal across multiple market segments.Successfully launched online sign-up websiteCompleted ahead of schedule and on budget, exceeded expectations – online sign-up’s are 5 times higher than projectionsLead Development of Broadband over Power-Line technology for TXUTechnology offers high-speed Internet and host of other products and services (from phone service to home automation) via electric power linesAssisted in development of new Product Launch ProcessProcess uses a structured approach to ensure all products and services developed have a high probability of successIncorporated best practices from several industries – including Procter & Gamble methodologies - and product development expertise to develop a world class processDeveloped new On-Boarding program for consumer markets divisionProgram was designed to quickly bring people with diverse backgrounds – many with no industry experience – up to speed on the industry, the company, the vision, strategy and business plan of the organizationSuccessfully led 60+ individuals through the program within 3 monthsProgram received praise from senior management – it has since been replicated within the companyAssessed multiple business opportunities, developed recommendations and gained management approval of all recommendations
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Senior Marketing AnalystFpl Jun 2000 - Jun 2001Juno Beach, Florida, United StatesMarketing manager for residential energy efficiency programs and marketing lead for product development projects.Improved customer response rates for energy efficiency programs by 150% through targeted campaignsAdvanced voluntary load control management program and an energy efficient appliance venture – a potential spin-off businessLoad control program represented a potential $50 million savings per yearEnergy efficient appliance venture represented a potential $20-60 million profit potential -
Residential Marketing AnalystFlorida Power & Light Company Aug 1999 - Jun 2000Juno Beach, Florida, United StatesMarketing lead for product development projects and member of special task force assigned to develop electric utility deregulation strategy for FPL.
Jeff Downey, Ph.D. Education Details
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Hospitality And Tourism -
Agribusiness -
Food & Resource Economics
Frequently Asked Questions about Jeff Downey, Ph.D.
What company does Jeff Downey, Ph.D. work for?
Jeff Downey, Ph.D. works for Arizona State University
What is Jeff Downey, Ph.D.'s role at the current company?
Jeff Downey, Ph.D.'s current role is Assistant Professor.
What schools did Jeff Downey, Ph.D. attend?
Jeff Downey, Ph.D. attended Texas A&m University, University Of Florida, University Of Florida.
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