Jeff Schaeffler Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Led go-to-market strategy and planning, budget management, multi-product campaigns, and market analysis for the home solutions portfolio of a billion-dollar national telecom. This role required cross-functional collaboration with GTM primes, sales, retail, marcom, digital, and executive leaders. During my tenure, the company achieved all-time records for.

Vancouver, Canada Area

Managed agile marketing team and external creative/media planning support in all aspects of go-to-market for team collaboration start-up, working with creative, digital, sales, and executive leaders to scale business.Highlights Include:- Partner with CRO to define and optimize lead funnel seeing a 56% conversion of SQL to Won deals.- Re-develop website.

Vancouver, Canada Area

Directed team of product marketing specialists responsible for global go-to-market plan and execution to SMB & Enterprise businesses in 175 countries, seeing ARR grow from $85M to $150M and becoming the most widely used social media management system in the world. Highlights Include:- Led the most successful product launch in company history for Instagram.

Vancouver

Managed a team of creative, content, digital, event, and product specialists with a third-party team of design, and media support experts in core markets of the US and Europe promoting the company suite of productivity applications and reporting to CRO. Highlights include:- Improved the quality of leads by 30% by re-engineering the trial activation.

Burnaby

Guided team of agile product managers, sales, marketing, and demand specialists in championing a revolutionary web-based POS system, achieving recognition from Deloitte as a Fast 500 technology company in N.A. My role was to oversee all aspects of marketing, advertising, branding, and customer engagement. In addition to the marketing team, my duties.

Led strategic campaign planning for clients in Broadcast (APTN), Gaming (BCLC, EA), Government (City of Burnaby), Non-Profit (RMHC, Cultch), QSR (McDonald’s), Retail (GAP, MEC), Tech (SAP), Telco (Allstream, MTS). Focusing on account planning, consumer insights, competitive analysis, campaign planning, search engine optimization, social media integration.

Drove global marketing for a SaaS-based consumer panel solution, leading team in product marketing, demand generation, and content creation. During my tenure, Deloitte awarded the company twice as one of the fastest-growing technology companies in North America. Highlights include: - Led the name and brand definition for what would be called Sparq, the.

Delivered a market research solution that focused on the customer journey to optimize an organization’s performance- Simplify the purchase process for DirecTV customers, using online research, focus groups, and industry analysis, resulting in reduced call center traffic, and increased customer satisfaction.- Delivered a customer care evaluation for skin.

As Director of Digital Marketing I led teams in Vancouver and Toronto. I started as a digital media planner then strategist and was handed the Director role in January 2000. Our group received awards and industry press as one of the top 10 digital agencies in the country. In addition to running the group, I was directly involved with key clients as a.

The company was entirely focused on Internet marketing. We built one of the first Ad Networks in Canada, representing a wide variety of websites ranging from the National Hockey League (NHL) to the local newspaper Vancouver Sun. We built up the network of sites and partnered on the ad serving technology. We also offered consulting services regarding search.