Led go-to-market strategy and planning, budget management, multi-product campaigns, and market analysis for the home solutions portfolio of a billion-dollar national telecom. This role required cross-functional collaboration with GTM primes, sales, retail, marcom, digital, and executive leaders. During my tenure, the company achieved all-time records for customer acquisition in 2020, 2021, and 2022.- Standardized the planning and go-to-market campaign process to increase efficiency and… Show more Led go-to-market strategy and planning, budget management, multi-product campaigns, and market analysis for the home solutions portfolio of a billion-dollar national telecom. This role required cross-functional collaboration with GTM primes, sales, retail, marcom, digital, and executive leaders. During my tenure, the company achieved all-time records for customer acquisition in 2020, 2021, and 2022.- Standardized the planning and go-to-market campaign process to increase efficiency and executive alignment.- Devised new creative, offer, and e-commerce fulfillment, working with marketing, digital, and media teams to achieve a 21% increase in orders as marketing prime for the Back to School campaign.- Managed budget in excess of $1m across go-to-market teams and initiatives - Analyzed market opportunities using PRIZM data to expand performance within target segments and using sales data to increase results within specific geo-locations, resulting in YoY growth.- Optimized internal processes within e-commerce promo and provided strategic direction to in-store advertising.- Facilitated weekly performance reviews with senior Managers, Directors, VP, and SVP leadership, responsible for managing speakers, discussion, and action items.- Analyzed sales performance, conducting deep dive into technicians and overall channel performance in selling multiple products conducting research, analysis, and providing recommendations to improve performance. Show less

Managed agile marketing team and external creative/media planning support in all aspects of go-to-market for team collaboration start-up, working with creative, digital, sales, and executive leaders to scale business.Highlights Include:- Partner with CRO to define and optimize lead funnel seeing a 56% conversion of SQL to Won deals.- Re-develop website into lead magnet resulting in quarter-over-quarter growth in website visits and 40% of all SQLs attributed to the site.-… Show more Managed agile marketing team and external creative/media planning support in all aspects of go-to-market for team collaboration start-up, working with creative, digital, sales, and executive leaders to scale business.Highlights Include:- Partner with CRO to define and optimize lead funnel seeing a 56% conversion of SQL to Won deals.- Re-develop website into lead magnet resulting in quarter-over-quarter growth in website visits and 40% of all SQLs attributed to the site.- Bring multi-phase lead nurture program that achieved 106% of pipeline goals.- Led GTM campaign to launch a new product platform working with a London PR firm, then executing through conference presentations, whitepapers, webinars, PR, digital ads and social. - Create product marketing material to enable customers with How to Guide, Monthly "What's New" email and client welcome messages - Work with CEO to develop Series A pitch material highlighting market opportunity and positioning Show less

Directed team of product marketing specialists responsible for global go-to-market plan and execution to SMB & Enterprise businesses in 175 countries, seeing ARR grow from $85M to $150M and becoming the most widely used social media management system in the world. Highlights Include:- Led the most successful product launch in company history for Instagram integration by taking a team-oriented custom journey approach, resulting in new records for sales, website, and social… Show more Directed team of product marketing specialists responsible for global go-to-market plan and execution to SMB & Enterprise businesses in 175 countries, seeing ARR grow from $85M to $150M and becoming the most widely used social media management system in the world. Highlights Include:- Led the most successful product launch in company history for Instagram integration by taking a team-oriented custom journey approach, resulting in new records for sales, website, and social mentions.- Developed a needs-based campaign framework that resulted in a 3x sales pipeline and “Program of the Year” from Forrester, Sirius Decisions for Marketing Strategy.- Created persona and customer journey map with a cross-functional team- Worked with the web team on messaging, positioning, and value props for growth experiments to increase conversion on the website.- Participated in weekly, quarterly, and yearly planning sessions as part of the marketing executive team.- Led qualitative and quantitative research initiatives, including a project to examine perception change in North America, the UK, and Australia with research firm The Sound.- Expanded the Analytics Beta program, growing MRR from $10,000 to $90,000- Developed #IWorkFromHere mobile and social campaign which generated a substantial lift in re-engaging "Pro" users Show less

Managed a team of creative, content, digital, event, and product specialists with a third-party team of design, and media support experts in core markets of the US and Europe promoting the company suite of productivity applications and reporting to CRO. Highlights include:- Improved the quality of leads by 30% by re-engineering the trial activation process- Increased the website visit to lead capture by 200%- Doubled the amount of blog traffic with… Show more Managed a team of creative, content, digital, event, and product specialists with a third-party team of design, and media support experts in core markets of the US and Europe promoting the company suite of productivity applications and reporting to CRO. Highlights include:- Improved the quality of leads by 30% by re-engineering the trial activation process- Increased the website visit to lead capture by 200%- Doubled the amount of blog traffic with a persona-driven content marketing program - Reduced the yearly cost per Marketing Qualified Lead by 30% - Grew sales pipeline by 25% quarter over quarter- Exceed lead targets by 100% at the largest Microsoft technology conferences in North America and EMEA through a Star Wars themed campaign- Led the brand strategy development and positioning of next-generation products. Show less

Guided team of agile product managers, sales, marketing, and demand specialists in championing a revolutionary web-based POS system, achieving recognition from Deloitte as a Fast 500 technology company in N.A. My role was to oversee all aspects of marketing, advertising, branding, and customer engagement. In addition to the marketing team, my duties included management of the inside sales team, and in November 2012, took over the Product Management team responsible for identifying the features,… Show more Guided team of agile product managers, sales, marketing, and demand specialists in championing a revolutionary web-based POS system, achieving recognition from Deloitte as a Fast 500 technology company in N.A. My role was to oversee all aspects of marketing, advertising, branding, and customer engagement. In addition to the marketing team, my duties included management of the inside sales team, and in November 2012, took over the Product Management team responsible for identifying the features, functionality, and new product ideas that deliver value to our customers. Highlights include:- Develop the company's brand strategy and brand guidelines with the CEO and executive team- Increased web leads from 1% to 10% over one year (resulting in a Hubspot case study)- Increased the website lead-to-sales by 400% over one year.- Execute Agile development process with Product Management- Develop 2 infographics, 6 case studies, 1 white paper, and nearly 50 blog posts. Show less

Led strategic campaign planning for clients in Broadcast (APTN), Gaming (BCLC, EA), Government (City of Burnaby), Non-Profit (RMHC, Cultch), QSR (McDonald’s), Retail (GAP, MEC), Tech (SAP), Telco (Allstream, MTS). Focusing on account planning, consumer insights, competitive analysis, campaign planning, search engine optimization, social media integration, idea generation, and analytics.Select projects include;- Online community strategy for McDonald's- Social media strategy… Show more Led strategic campaign planning for clients in Broadcast (APTN), Gaming (BCLC, EA), Government (City of Burnaby), Non-Profit (RMHC, Cultch), QSR (McDonald’s), Retail (GAP, MEC), Tech (SAP), Telco (Allstream, MTS). Focusing on account planning, consumer insights, competitive analysis, campaign planning, search engine optimization, social media integration, idea generation, and analytics.Select projects include;- Online community strategy for McDonald's- Social media strategy for BCLC- iPhone app. for McDonald's- Blogger outreach plan for SAP- Facebook app for SAP- Future of TV report for APTN- Mobile ad campaign for MTS- Marketing Audit for Mountain Equipment Co-op- Launch of GAP loyalty program, Sprize- Defining the campaign plan for Baileys 2011/2012 promotion- Acquisition strategy and campaign planning for BCLC Show less

Drove global marketing for a SaaS-based consumer panel solution, leading team in product marketing, demand generation, and content creation. During my tenure, Deloitte awarded the company twice as one of the fastest-growing technology companies in North America. Highlights include: - Led the name and brand definition for what would be called Sparq, the core research product to conduct online surveys, research panels, and private communities.- Directing the company’s first client… Show more Drove global marketing for a SaaS-based consumer panel solution, leading team in product marketing, demand generation, and content creation. During my tenure, Deloitte awarded the company twice as one of the fastest-growing technology companies in North America. Highlights include: - Led the name and brand definition for what would be called Sparq, the core research product to conduct online surveys, research panels, and private communities.- Directing the company’s first client conference called the Panel Summit which generated $20,000 in ticket sales, three new enterprise clients, and a nomination for the best conference in Canada.- Working with MTV Networks, Kodak, AMD, Bloomingdale's, GAP, and NASCAR on a series of co-marketing initiatives.- Overseeing the product launches for Panel+ Pro and Sparq through a multi-channel campaign including web/print ads, email / DM, webinar, launch events in New York and LA, microsite, online demo, Google ads, and sales material.- Running a monthly series of "prospect" webinars that generated thousands of leads and a top 10% ranking according to Marketing Profs.- Led the planning and execution of our UK and Australia office launches.- Developing presentations for the CEO and President at the Market Research Event, ESOMAR, and Frost & Sullivan conferences. Show less

Delivered a market research solution that focused on the customer journey to optimize an organization’s performance- Simplify the purchase process for DirecTV customers, using online research, focus groups, and industry analysis, resulting in reduced call center traffic, and increased customer satisfaction.- Delivered a customer care evaluation for skin care company, Skoah, with a series of recommendations around products, services, brand, positioning, advertising, taglines… Show more Delivered a market research solution that focused on the customer journey to optimize an organization’s performance- Simplify the purchase process for DirecTV customers, using online research, focus groups, and industry analysis, resulting in reduced call center traffic, and increased customer satisfaction.- Delivered a customer care evaluation for skin care company, Skoah, with a series of recommendations around products, services, brand, positioning, advertising, taglines, acquisition and retention programs based on primary & secondary research. Show less

As Director of Digital Marketing I led teams in Vancouver and Toronto. I started as a digital media planner then strategist and was handed the Director role in January 2000. Our group received awards and industry press as one of the top 10 digital agencies in the country. In addition to running the group, I was directly involved with key clients as a strategist who provided the digital marketing, brand and creative strategy. When Columbus Group was purchased by TELUS, I was one of ten… Show more As Director of Digital Marketing I led teams in Vancouver and Toronto. I started as a digital media planner then strategist and was handed the Director role in January 2000. Our group received awards and industry press as one of the top 10 digital agencies in the country. In addition to running the group, I was directly involved with key clients as a strategist who provided the digital marketing, brand and creative strategy. When Columbus Group was purchased by TELUS, I was one of ten employees requested to stay on for 2 years. Clients included: Fidelity, GSK, Intuit, Sierra Wireless, TELUS, Tourism Ontario, Tourism Vancouver, Tourism Whistler, Citizens Bank, CIBC Visa, GSK, Indigo, Intrawest, Sprite and Kraft.Two projects that stand out; one was for Sierra Wireless called Sam Sierra. We developed a 10 episode animated series to explain the benefits of Sierra Wireless Air Card. This also included a website, online ads, DM, contest and ID-Rom. The project achieved the clients objectives. It also was highlighted in Marketing Magazine and went on to win 3 creative awards.The second project was for PhotoChannel, a new online photo development company whose goal was to acquire 100,000 members in 3 months. Through a segmented campaign with multiple waves our team was able to capture 112,000 members at 30% less than the cost per acquisition. Show less

The company was entirely focused on Internet marketing. We built one of the first Ad Networks in Canada, representing a wide variety of websites ranging from the National Hockey League (NHL) to the local newspaper Vancouver Sun. We built up the network of sites and partnered on the ad serving technology. We also offered consulting services regarding search engine optimizations, online media planning and digital advertising.