Jeff Schaffzin

Jeff Schaffzin Email and Phone Number

Founder and Principal @ Schaffzin Consulting
California, United States
Jeff Schaffzin's Location
San Francisco Bay Area, United States, United States
Jeff Schaffzin's Contact Details
About Jeff Schaffzin

Over the years I have learned expert inbound / outbound marketers are not born, they're made. I'm recognized as such -- some of my achievements include:• Energizing teams across departmental and organizational boundaries via developing (or updating) the personas / ICPs, messaging, positioning, value proposition, assets, and initiatives that are necessary to attract key audiences, beating their competition, and cementing the company as a category definer and industry disruptor.• Building executive teams at start-ups, scale-ups, and established companies to position themselves as leaders in their respective spaces globally, • Leading a marketing service provider dedicated to conceiving and codifying best practices in strategic, tactical and operational product marketing, solution marketing, and management.I am a strategic product marketing leader who simultaneously explores, digests, and solves complex problems while actively promoting my results via multiple channels including:💲 Partnering with companies across multiple industries as a leader, a coach / advisor, and team player, I contribute valuable insights that directly and positively impact the bottom line:"Jeff's sales tools / collateral were the only ones that the sales team remembered. Jeff was able to engage and educate them without using complex jargon as a crutch resulting in winning some of their biggest deals to date.” -- VP Revenue Enablement, H2O.ai 💪 Aligning prospects, partners, and customers to a company's offerings by acting as a trusted ally to corporate executives: “Jeff always went above and beyond what he was asked to do, which earned him respect in a company where being technical only got him so far.” -- Chief Revenue Officer, Search.io🧑‍🤝‍🧑 Empowering enterprise- and ecosystem-wide colleagues via my subject matter expertise in marketing, sales, product, and strategy. “Not only can Jeff see the big picture, he is also easily able to get others excited about his vision as well.” -- Director of Digital Strategy, PIXACOREAs I seek my next challenge at an innovative tech company, I am excited to collaborate with other world-class product, sales, customer success, and marketing leaders to build teams, drive strategic thought leadership, crush competition, and improve the bottom line -- in an in-house / long term capacity.Need to scale your business and dominate your market? Connect with me on LinkedIn or contact me at jschaffzin@gmail.com

Jeff Schaffzin's Current Company Details
Schaffzin Consulting

Schaffzin Consulting

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Founder and Principal
California, United States
Jeff Schaffzin Work Experience Details
  • Schaffzin Consulting
    Founder And Principal
    Schaffzin Consulting
    California, United States
  • Genysys Group (Silicon Valley)
    Managing Director And Principal Business Partner
    Genysys Group (Silicon Valley) 2002 - Present
    Founder, chief executive / evangelist, and principal business partner of a fractional marketing service provider targeting high / rapid growth B2X companies at all stages in their evolution.In this role, I assumed the role of coach/advisor, department leader, or senior level team member to conceive, develop, and drive global marketing initiatives with a variety of industry leading, category defining, and visionary tech companies in a variety of industries (Networking, Enterprise Software, Security (Cyber-, Network, Data, Physical, Application/API), IOT / IIOT, Big Data, Business Intelligence / Analytics, FinTech, Mobile, Cloud).The following are a sample of the business partners (clients) that I had direct involvement with:
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  • Genysys Group (Silicon Valley)
    Multiple Individuals / Companies: Business Advisor, Mentor And Coach
    Genysys Group (Silicon Valley) 2002 - Present
    As a business advisor and coach, I partnered with a variety of early stage companies interested in establishing their corporate identity, determining product / market fit, get funding, and defining their thought leadership, revenue enablement, and go-to-market strategies. I also have mentored individuals interested in pursuing careers in digital marketing, product marketing and management, providing insights and suggestions on how to land their first roles in those fields and advance in their careers.Details available upon request.
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  • Genysys Group (Silicon Valley)
    Macheye : Product Marketing
    Genysys Group (Silicon Valley) 2019 - 2020
    MachEye is an AI/ML infused cloud-native augmented analytics software company that provides insights as interactive audio-visuals in conjunction with natural search and click-less intelligence. While working at MachEye, I acted as the company's first product (content) marketer. In this role, I partnered with the company's Chief Business Officer and Marketing Manager to drive the following initiatives:• Authored company’s first white paper positioning MachEye introducing augmented analytics which was also used in the company's early sales enablement, lead generation, and thought leadership efforts.• Wrote a two-part blog series to establish / promote the company as thought leader related to Autonomous Intelligence, Augmented Consumers and other relevant topics that were shared cross-functionally as well as with prospective customers and partners.(Writing samples and metrics upon request)
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  • Genysys Group (Silicon Valley)
    Arcadia Data : Product Marketing
    Genysys Group (Silicon Valley) 2017 - 2017
    Arcadia Data is a visionary cloud-based visual analytics and business intelligence company that accesses/analyzes/visualizes data from Hadoop-based big data platforms (Cloudera, Hortonworks, MapR) and cloud based data stores such as Amazon S3. It was acquired by Cloudera in 2019. The company's unique data native approach incorporating technologies like ML and AI were instrumental in it being praised by analyst firms like Gartner and Forrester.While working with Arcadia Data, I worked on operational thought leadership and product / content / developer marketing initiatives which successfully differentiated them from other BI / analytics companies and gaining recognition from multiple analyst firms (e.g. Gartner, Forrester)In this role, I:• partnered with fellow product marketers, product management as well as content marketing to author multiple assets (white papers, e-Books, knowledge base articles) which covered various topics of interest targeting personas such as business analysts, (citizen) data scientists, and others interested in big data analytics for a variety of industries such as cybersecurity• created the company's initial competitive intelligence assets including SWOT diagrams, battle cards, and other materials that were used in sales enablement sessions, conversations with industry analysts, and executive briefings describing how company's products were superior to their competition resulting in increased MQLs and SQLs as well as winning multiple deals.(Metrics for assets available upon request)
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  • Genysys Group (Silicon Valley)
    Marketing / Gtm : Advo.Ninja
    Genysys Group (Silicon Valley) 2016 - 2017
    First marketing executive for pre-seed Martech company focusing on social media amplification primarily targeting SMB and Mid-sized B2B Tech companies looking for a secure alternative to Buffer and VoiceStorm. Shortly after leaving the company, the company changed names and missions to provide individuals a way to improve their personal brand.In my role, I partnered with the company's CEO as a GTM, thought leadership and market development expert where I conceived, managed, and executed various initiatives such as messaging/positioning/UVP development, pricing/packaging, sales tool / content development, market/competitive intelligence, alliance development and other efforts.
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  • Genysys Group (Silicon Valley)
    Secureall Corporation : Senior Member Of Staff (Inbound / Outbound Marketing)
    Genysys Group (Silicon Valley) 2007 - 2016
    SecureALL Corporation is a visionary cybersecurity company and developer of the Guardian, the industry's first end-to-end cyber-physical security (IoT/IAM/ITAM) platform. I partnered with the company's executive team to conceive and execute a variety of corporate, go-to-market, and product-oriented initiatives:In this role, I:• Defined company's Ideal Customer Profile, personas (buyer, influencer) and corporate / product messaging and positioning used with all company assets• Authored company's requirements (epics, stories, wireframes) for their flagship software application (SA Guardian)• Designed / authored the company's first public website and collateral (data sheets, brochure) shared with potential customers and channel partners• Sourced, evaluated, and recommended cloud service providers (AWS, GCP, Azure) to be used in MVP of Guardian Cloud• Researched, evaluated, and selected Linux Distribution (CentOS) designated as OS to run Guardian platform / appliance • Evaluated and shortlisted IHVs used to house Guardian hardware appliance • Assessed and selected infrastructure software (e.g. application server, database, version control, issue tracking, requirement management) used to manage development of Guardian software and firmware for all SecureALL products with CTO • Trained engineering organization fundamentals of Security Enhanced Linux (SELinux) and how to customize firewall rules used with Guardian appliance.I was also asked to manage a number of special projects at the request of the CEO:• Optimized manufacturing workflow / processes for all hardware products sold by company• Managed third party vendors responsible for core IT infrastructure (VPN, PBX, etc.)• Researched sources for the Company's second, third funding rounds (Round B, C)
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  • Genysys Group (Silicon Valley)
    Intelesense Technologies : Head Of Marketing
    Genysys Group (Silicon Valley) 2012 - 2013
    Intelesense Technologies develops next-generation wireless sensor devices as well as advanced data visualization, knowledge management and collaboration tools targeting markets such as educational institutions, research facilities, government (local, state, national), non-profit organizations, and companies requiring geospatial analytics and in-situ (real-time) project management.While at Intelesense, I formed the company's first official marketing department. I managed a team of five individual contributors, managers, and contractors tasked with conceiving and driving inbound / outbound marketing efforts for all product lines sold by the company.In this role, I:• Redefined the company's branding & developed a new corporate web site and storefront• Managed company's corporate communications strategy (public relations, social media)• Established company's first formal product roadmap and launch plans for all of their products• Launched Collaborate.org at Future in Review (FiRe), Com.Geo and other high profile events• Participated in interviews with global media outlets and coached CEO regarding messaging / positioning• Created companies first formal product marketing frameworks (messaging, positioning, personas, ICPs, UVP, USP)• Developed sales tools and assets including presentations, videos, data sheets, FAQs and other docs used by CEO and partners for initial thought leadership / customer & partner acquisition efforts• Created the company's first market / competitive intelligence function hiring a dedicated employee• Organized company's first corporate communications efforts including public relations, social media, and influencer relations.• Conceived the company's Customer Advocacy / Marketing function and authored the company's first customer case studiesWhile in this role, I was also instrumental in getting the company's CEO named Entrepreneur of the Year by the Strategic News Service (https://www.prweb.com/releases/2013/5/prweb10767231.htm)
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  • Genysys Group (Silicon Valley)
    Emc: Senior Marketing Manager
    Genysys Group (Silicon Valley) 2010 - 2010
    EMC Corporation developed information management and storage software systems. EMC was acquired by Dell in 2016.While at EMC, I partnered across multiple organizations inside their Intelligent Information Group (IIG) to drive a variety of inbound / outbound marketing initiatives related to solutions for their Financial Services and Energy verticals:• Partnered with solutions marketing, field marketing and creative team to develop assets & sales tools for their Energy Plant and Facility Management (EPFM) solution • Developed sales tools and hosted sales enablement sessions teaching field / channel account managers, and sales engineers the messaging / positioning for EPFM (200 attendees globally)• Partnered with services marketing organization and vendor as part of the company's initial Account Based Marketing (ABM) efforts • Coordinated initial analyst relations efforts between IIG and IDC, Frost & Sullivan for their Energy solutions• Managed collateral plan / campaign calendars documenting key milestones, deliverables for Energy, Financial Services solutions
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  • Genysys Group (Silicon Valley)
    Siperian : Senior Manager, Product Marketing
    Genysys Group (Silicon Valley) 2008 - 2010
    Siperian is a visionary integrated and model-driven enterprise data management software platform that has been recognized as an industry leader by leading analyst firms like Gartner and Forrester. Siperian was acquired by Informatica in 2010.While working at Siperian, I managed and worked on thought leadership, sales enablement, content development, competitive intelligence, and customer marketing efforts during the company's transition from being a niche CDI player to a visionary in the Multidomain Master Data Management space.In this role I: • Partnered with product management to develop the messaging / positioning / unique value proposition that was used to establish a presence in new markets (broadcasting, consumer packaged goods, transportation) and gain dominance in the healthcare and financial services markets• Created sales tools and collateral such as PPT decks, data sheets, white papers, customer case studies, and knowledge base entries by organizations across the company including sales, tech pubs, field solutions, customer support, as well as partners (ISVs, SIs) for their entire product line including Business Data Director (the industry's first proactive DG application)• Collaborated with peers in product marketing and management group to create the roadmap for their entire product line• Managed customer advocacy and marketing efforts including construction of customer database and authored over 20 case studies that were published on Siperian's website • Spoke at sales enablement sessions teaching company's sales force and partners key messaging / positioning for new features, opposition handling, as well as customer anecdotes used to teach customers about various use cases addressed by Siperian's product line• Contributed to application used by J&J Healthcare Services to help them win Gartner's first MDM Excellence Award in 2008 and applications for a Finalist in 2009 (https://customerthink.com/johnson_johnson_health_care_gartner_mdm_award/)
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  • Genysys Group (Silicon Valley)
    Obopay : Marketing Analytics
    Genysys Group (Silicon Valley) 2007 - 2007
    Obopay is a fintech pioneer that developed a mobile application that allows consumers and businesses to purchase, pay and transfer money through any mobile phone prior to the advent of Apple, Google and Samsung Pay.In this role, I acted as the company's first marketing analytics leader, expanding the charter to cover the entire company, and managed two contractors:• Conceived / developed the company's initial data management framework / infrastructure / roadmap• Partnered with IT department to develop company's first data warehouse, dashboards, reports, and create other resources used enterprise-wide • Managed the company's web analytics application (Omniture) which was used by customer marketing group to develop acquisition and retention campaigns and monitor their effectiveness• Led the company's first competitive intelligence efforts researching and reporting on competitors in space shared with executive team and product marketing departments
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  • Genysys Group (Silicon Valley)
    Cisco: Program Manager, Foundation Data Services
    Genysys Group (Silicon Valley) 2005 - 2006
    Cisco develops, manufactures and sells networking hardware, telecommunications equipment and other technology services and products. I initially joined the company's Foundation Data Services (FDS) group as a business analyst, but was quickly promoted to program manager representing FDS for a variety of corporate marketing initiatives.In this role, I: • Developed requirements for internally developed data management applications (Customer Insight, Global Contact Repository, Marketing Operational Data Store) used to manage and store information regarding all visitors to Cisco.com globally• Represented Corporate Marketing Organization regarding data enrichment effort used enterprise-wide• Promoted and "sold" data applications to other business units (e.g. Cisco Network Academy, Linksys, Scientific Atlanta) • Led Foundation Data Services regarding portfolio management and prioritization efforts during QBRs• Partnered with Market Intelligence group to produce a "Did You Buy Audit" increasing revenue by millions in USD worldwide by exposing potential customers lost in the purchase process
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  • Product Marketing Alliance
    Expert In Residence And Ambassador
    Product Marketing Alliance 2020 - Present
    San Francisco, California, Us
    Founded in March 2019, the Product Marketing Alliance has become the world’s biggest product marketing community. Their Slack channel and meetups unite thousands of PMMs from all over the world and their mission is very simple: to promote and elevate the role of product marketing.In my tenure as an ambassador to date, I have authored content for a variety of different offerings such as their PMM Hired program (one was turned into a video by Richard King!) and am a member of their coursework review committee.Most recently, I became more involved as an ambassador and would love to connect with other PMMs either here in the SF Bay Area or around the world to share best practices in this highly dynamic field.In early 2023, I officially became an Expert in Residence. In this role, I work with companies to help their marketing organizations with developing the skills they need to be better product marketers. To that end, I host workshops (virtual or in-person) where I teach these individuals best practices based on materials from the PMA as well as my own personal experiences.
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  • Secureall Corp
    Head Of Product Marketing
    Secureall Corp Jan 2016 - Present
    Santa Clara, Ca, Us
    After engaging with the company via Genysys Group, I decided to join SecureALL as their full-time direct hire product marketing and management department leader. During this time, I led a variety of efforts to reposition the company as a visionary in the cyber physical security space from both a product marketing and product management perspective. From a product marketing perspective, I rebuilt the company's product marketing organization to incorporate best practices in core product marketing. Some of my accomplishments include:• Hiring / managing teams of external, internal employees regarding strategic product marketing initiatives such as messaging & positioning, planning / executing GTM strategies, influencer briefing, and others.• Owning full lifecycle major product launches leveraging resources inside / outside company• Adding new personas to reflect new target markets (enterprise, public sector)• Utilizing industry-recognized frameworks to update messaging to reflect environmental, societal, and industry advances • Developing assets, collateral and sales tools used to help the company win the largest deals to date• Creating marketing campaigns and promotions (e.g. product trials) used to attract prospects• Leading sales enablement efforts, training partners and vendors messaging and positioning, features and benefits, competitive movements, pricing and packaging for new products (e.g. Guardian Prime and Cloud)• Conducting competitive intelligence efforts including development of new artifacts including SWOT, PEST diagrams and battle cards for all major competitors• Partnering with third parties to develop copy for landing pages, marketing campaigns, and trials • Coaching CEO regarding messaging / positioning at high profile events Contact me regarding details regarding my product management accomplishments.
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  • Sap Successfactors
    Solution Marketing
    Sap Successfactors 2021 - 2022
    South San Francisco, California, Us
    Conceived and drove solution (product / portfolio) marketing, thought leadership, and content marketing efforts for a number of offerings sold by SAP SuccessFactors (SFSF) in conjunction with other SAP lines of business such as their Spend Management group (Ariba / Fieldglass), SAP SE, SAP Concur, and SAP Analytics Cloud. My deliverables included:• Developed messaging/positioning, sales tools, assets, and collateral for solution designed to simplify full-cycle management for all workers (Total Workforce Management). • Updated sales tools and collateral for SAP's related to HXM portion of cloud-based ERP offering (RISE with SAP for HXM) • Coordinated efforts between SAP value advisory group and fellow solution team members to update messaging for the 2022 release of HCM value advisory paper• Leveraged resources across ERP team, Concur and other business units to promote multiple workstreams in conjunction with SAP Intelligent Enterprise team for Intelligent Enterprises are Integrated Enterprises paper conceived by SAP SE business unit
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  • Industry Leading Enterprise Sw Companies
    Product Marketing / Product Management
    Industry Leading Enterprise Sw Companies 1998 - 2001
    Led regional and global product and marketing initiatives at market leading enterprise software companies.1998-1999: Business Objects (acquired by SAP)Part of marketing team that moved Business Objects into the "Internet age"• Collaborated with corporate marketing org to release WebIntelligence v1, v2 to North America market• Partnered with Extranet Business Development group to promote WebIntelligence as a revenue generator for customers in various industries (e.g. Healthcare, Insurance)• Developed sales tools for products such as Rapid Deployment Templates, providing pre-packaged reports for ERP products offered by SAP, Baan, and Oracle.• Spoke at events such as trade shows and high profile gatherings such as user groups and partner training events• Led enterprise-wide marketing initiatives acting as Editor-in-Chief of Sales & Marketing Playbook Manager of Marketing War Room helping the company win multiple high profile / high value customers (deal size > 7 figures)1999-2000: Broadbase Software (acquired by Kana)Principal technical marketing leader as part of company's shift from ETL developer to EPM vendor• Developed demonstrations for Broadbase's EPM Suite• Contributed materials / reviewed and edited documentation sent to customers who purchased various modules in Broadbase EPM suite.2000-2001: BEA Systems (acquired by Oracle in 2008)• Managed global GTM team, product launch, and sales enablement efforts leading to largest deals on record for industry leading transaction manager / middleware product line (Tuxedo and WebLogic Enterprise)• Spoke at executive briefings and represented e-Commerce Server division regarding product roadmap for business unit covering WebLogic Server, Tuxedo, and WebLogic Enterprise• Participated in global user group events in EMEA, North America evangelizing Tuxedo, WebLogic Enterprise

Jeff Schaffzin Skills

Leadership Product Marketing Marketing Management Field Marketing Positioning Solutions Marketing Powerpoint Strategic Partnerships Requirements Management B2b Brand Development Corporate Branding Market Intelligence Thought Leadership Start Ups Software As A Service Business Development Market Research Corporate Communications Competitive Analysis Team Leadership Sales Enablement Integrated Marketing Strategic Planning Strategy Demand Generation Global Client Management Entrepreneurship Professional Services Marketing Product Strategy Program Management Cross Functional Team Leadership Product Management Go To Market Strategy Enterprise Software Business Intelligence Social Media Marketing Business Alliances Multi Channel Marketing Saas Business Strategy Product Launch Project Management Marketing Strategy Security Sales Presentations Analytics Cloud Computing White Papers

Jeff Schaffzin Education Details

  • Santa Clara University
    Santa Clara University
    Decision And Information Sciences
  • Stanford University Venture Lab
    Stanford University Venture Lab
    Technology Entrepreneurship
  • Uc Santa Cruz Extension
    Uc Santa Cruz Extension
  • Uc Berkeley Extension
    Uc Berkeley Extension

Frequently Asked Questions about Jeff Schaffzin

What company does Jeff Schaffzin work for?

Jeff Schaffzin works for Schaffzin Consulting

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Jeff Schaffzin's current role is Founder and Principal.

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What schools did Jeff Schaffzin attend?

Jeff Schaffzin attended Santa Clara University, Stanford University Venture Lab, Uc Santa Cruz Extension, Uc Berkeley Extension.

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What skills is Jeff Schaffzin known for?

Jeff Schaffzin has skills like Leadership, Product Marketing, Marketing Management, Field Marketing, Positioning, Solutions Marketing, Powerpoint, Strategic Partnerships, Requirements Management, B2b, Brand Development, Corporate Branding.

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