Jeff Schaffzin Email & Phone Number

California, United States

Founder, chief executive / evangelist, and principal business partner of a fractional marketing service provider targeting high / rapid growth B2X companies at all stages in their evolution.In this role, I assumed the role of coach/advisor, department leader, or senior level team member to conceive, develop, and drive global marketing initiatives with a.

As a business advisor and coach, I partnered with a variety of early stage companies interested in establishing their corporate identity, determining product / market fit, get funding, and defining their thought leadership, revenue enablement, and go-to-market strategies. I also have mentored individuals interested in pursuing careers in digital marketing.

• MachEye is an AI/ML infused cloud-native augmented analytics software company that provides insights as interactive audio-visuals in conjunction with natural search and click-less intelligence. While working at.
• Authored company’s first white paper positioning MachEye introducing augmented analytics which was also used in the company's early sales enablement, lead generation, and thought leadership efforts.
• Wrote a two-part blog series to establish / promote the company as thought leader related to Autonomous Intelligence, Augmented Consumers and other relevant topics that were shared cross-functionally as well as with.

• Arcadia Data is a visionary cloud-based visual analytics and business intelligence company that accesses/analyzes/visualizes data from Hadoop-based big data platforms (Cloudera, Hortonworks, MapR) and cloud based data.
• partnered with fellow product marketers, product management as well as content marketing to author multiple assets (white papers, e-Books, knowledge base articles) which covered various topics of interest targeting.
• created the company's initial competitive intelligence assets including SWOT diagrams, battle cards, and other materials that were used in sales enablement sessions, conversations with industry analysts, and executive.

First marketing executive for pre-seed Martech company focusing on social media amplification primarily targeting SMB and Mid-sized B2B Tech companies looking for a secure alternative to Buffer and VoiceStorm. Shortly after leaving the company, the company changed names and missions to provide individuals a way to improve their personal brand.In my role, I.

• SecureALL Corporation is a visionary cybersecurity company and developer of the Guardian, the industry's first end-to-end cyber-physical security (IoT/IAM/ITAM) platform. I partnered with the company's executive team.
• Defined company's Ideal Customer Profile, personas (buyer, influencer) and corporate / product messaging and positioning used with all company assets
• Authored company's requirements (epics, stories, wireframes) for their flagship software application (SA Guardian)
• Designed / authored the company's first public website and collateral (data sheets, brochure) shared with potential customers and channel partners
• Sourced, evaluated, and recommended cloud service providers (AWS, GCP, Azure) to be used in MVP of Guardian Cloud
• Researched, evaluated, and selected Linux Distribution (CentOS) designated as OS to run Guardian platform / appliance

• Intelesense Technologies develops next-generation wireless sensor devices as well as advanced data visualization, knowledge management and collaboration tools targeting markets such as educational institutions.
• Redefined the company's branding & developed a new corporate web site and storefront
• Managed company's corporate communications strategy (public relations, social media)
• Established company's first formal product roadmap and launch plans for all of their products
• Launched Collaborate.org at Future in Review (FiRe), Com.Geo and other high profile events
• Participated in interviews with global media outlets and coached CEO regarding messaging / positioning

• EMC Corporation developed information management and storage software systems. EMC was acquired by Dell in 2016.While at EMC, I partnered across multiple organizations inside their Intelligent Information Group (IIG).
• Partnered with solutions marketing, field marketing and creative team to develop assets & sales tools for their Energy Plant and Facility Management (EPFM) solution
• Developed sales tools and hosted sales enablement sessions teaching field / channel account managers, and sales engineers the messaging / positioning for EPFM (200 attendees globally)
• Partnered with services marketing organization and vendor as part of the company's initial Account Based Marketing (ABM) efforts
• Coordinated initial analyst relations efforts between IIG and IDC, Frost & Sullivan for their Energy solutions
• Managed collateral plan / campaign calendars documenting key milestones, deliverables for Energy, Financial Services solutions

• Siperian is a visionary integrated and model-driven enterprise data management software platform that has been recognized as an industry leader by leading analyst firms like Gartner and Forrester. Siperian was acquired.
• Partnered with product management to develop the messaging / positioning / unique value proposition that was used to establish a presence in new markets (broadcasting, consumer packaged goods, transportation) and gain.
• Created sales tools and collateral such as PPT decks, data sheets, white papers, customer case studies, and knowledge base entries by organizations across the company including sales, tech pubs, field solutions.
• Collaborated with peers in product marketing and management group to create the roadmap for their entire product line
• Managed customer advocacy and marketing efforts including construction of customer database and authored over 20 case studies that were published on Siperian's website
• Spoke at sales enablement sessions teaching company's sales force and partners key messaging / positioning for new features, opposition handling, as well as customer anecdotes used to teach customers about various use.

• Obopay is a fintech pioneer that developed a mobile application that allows consumers and businesses to purchase, pay and transfer money through any mobile phone prior to the advent of Apple, Google and Samsung Pay.In.
• Conceived / developed the company's initial data management framework / infrastructure / roadmap
• Partnered with IT department to develop company's first data warehouse, dashboards, reports, and create other resources used enterprise-wide
• Managed the company's web analytics application (Omniture) which was used by customer marketing group to develop acquisition and retention campaigns and monitor their effectiveness
• Led the company's first competitive intelligence efforts researching and reporting on competitors in space shared with executive team and product marketing departments

• Cisco develops, manufactures and sells networking hardware, telecommunications equipment and other technology services and products. I initially joined the company's Foundation Data Services (FDS) group as a business.
• Developed requirements for internally developed data management applications (Customer Insight, Global Contact Repository, Marketing Operational Data Store) used to manage and store information regarding all visitors.
• Represented Corporate Marketing Organization regarding data enrichment effort used enterprise-wide
• Promoted and "sold" data applications to other business units (e.g. Cisco Network Academy, Linksys, Scientific Atlanta)
• Led Foundation Data Services regarding portfolio management and prioritization efforts during QBRs
• Partnered with Market Intelligence group to produce a "Did You Buy Audit" increasing revenue by millions in USD worldwide by exposing potential customers lost in the purchase process

San Francisco, California, US

Founded in March 2019, the Product Marketing Alliance has become the world’s biggest product marketing community. Their Slack channel and meetups unite thousands of PMMs from all over the world and their mission is very simple: to promote and elevate the role of product marketing.In my tenure as an ambassador to date, I have authored content for a variety.

Santa Clara, CA, US

• After engaging with the company via Genysys Group, I decided to join SecureALL as their full-time direct hire product marketing and management department leader. During this time, I led a variety of efforts to.
• Hiring / managing teams of external, internal employees regarding strategic product marketing initiatives such as messaging & positioning, planning / executing GTM strategies, influencer briefing, and others.
• Owning full lifecycle major product launches leveraging resources inside / outside company
• Adding new personas to reflect new target markets (enterprise, public sector)
• Utilizing industry-recognized frameworks to update messaging to reflect environmental, societal, and industry advances
• Developing assets, collateral and sales tools used to help the company win the largest deals to date

South San Francisco, California, US

• Conceived and drove solution (product / portfolio) marketing, thought leadership, and content marketing efforts for a number of offerings sold by SAP SuccessFactors (SFSF) in conjunction with other SAP lines of.
• Developed messaging/positioning, sales tools, assets, and collateral for solution designed to simplify full-cycle management for all workers (Total Workforce Management).
• Updated sales tools and collateral for SAP's related to HXM portion of cloud-based ERP offering (RISE with SAP for HXM)
• Coordinated efforts between SAP value advisory group and fellow solution team members to update messaging for the 2022 release of HCM value advisory paper
• Leveraged resources across ERP team, Concur and other business units to promote multiple workstreams in conjunction with SAP Intelligent Enterprise team for Intelligent Enterprises are Integrated Enterprises paper.

• Led regional and global product and marketing initiatives at market leading enterprise software companies.1998-1999: Business Objects (acquired by SAP)Part of marketing team that moved Business Objects into the.
• Collaborated with corporate marketing org to release WebIntelligence v1, v2 to North America market
• Partnered with Extranet Business Development group to promote WebIntelligence as a revenue generator for customers in various industries (e.g. Healthcare, Insurance)
• Developed sales tools for products such as Rapid Deployment Templates, providing pre-packaged reports for ERP products offered by SAP, Baan, and Oracle.
• Spoke at events such as trade shows and high profile gatherings such as user groups and partner training events
• Led enterprise-wide marketing initiatives acting as Editor-in-Chief of Sales & Marketing Playbook Manager of Marketing War Room helping the company win multiple high profile / high value customers (deal size > 7.

Bsc (Bachelors Of Science In Commerce), Decision And Information Sciences

Technology Entrepreneurship

Education record

Education record