Jeff Scharlau Email & Phone Number

Edina, Minnesota

Managed eCommerce site, executing product launches and implementing sitewide product price changes for overlapping sales each week. Planned promotions including sales themes and coupons.Managed email marketing campaigns to support weekly sales efforts. Reorganized and standardized list segmenting. Redefined mailing list strategy and developed email marketing flows to win back former customers and win over new customers. Wrote product descriptions, including extended descriptions for retailer sites. Wrote and developed brand-identity materials for first-time customer program. Created and documented processes for product receiving, price changes and email launches.Analyzed sales and site traffic data, and created and presented reporting to marketing team. Created and managed Google Ads campaign. Managed SSL upgrade to make site secure.

Managed large nonprofit organization site, creating and updating content for multiple stakeholders, using Active Media Manager content management system, including the maintenance of class schedule database. Integrated marketing promotions and created promotion-specific landing pages. Created blog and edited submissions from stakeholders throughout organization. Developed surveys and RSS feeds.Created social media strategy annually. Managed three Facebook pages and multiple group pages, providing content for each. Managed Twitter feed and introduced live-tweeting for events. Created LinkedIn company page and content. Managed Instragram profile.Managed development of organizational intranet, including architectural and user experience aspects of the project. Led a team of content contributors to create new content after launch.Created and managed numerous Google Adwords paid-search campaigns for revenue-generating fitness and early childhood education businesses, providing analysis and reporting. Managed budgets, made bid adjustments, chose keywords and wrote ads for all.Managed online fundraising efforts, including the integration of StayClassy software into existing site, and using the new technology and methodology for online donation improvements, electronic payment method for offsite events and event support. Initiated use of new software, including Hootsuite and mobile apps to manage site and social media entities.Established and managed Google Analytics tools, providing analysis and reporting.Managed numerous email newsletters, revising and writing newsletter content, and managed multiple email lists. Conducted mailings, recorded and analyzed metrics.

Served integral role on team of information architect, copywriters, designers and programmers to coordinate all interactive projects.Created all estimates for interactive projects, including website development, e-mail campaigns, multimedia and e-commerce site development.Managed paid search advertising, determining keyword bids and adjusting campaign elements as needed. Analyzed clickthrough and conversion statistics, and composed campaign ads. Created and conducted regular Froogle data feeds.Managed HTML e-mail campaigns, uploaded mailing lists, conducted browser and deliverability testing, conducted mailings and coordinated campaign reporting.Monitored legal developments related to e-mail marketing, summarized new legal requirements, and made adjustments to e-mail campaigns.Developed pricing for e-commerce models, and created estimating materials for e-commerce site development and fulfillment services.Managed site analytics and analyzed results.

E-CommerceDeveloped and managed catalog liquidation site (www.ILoveADeal.com) on Yahoo! Shopping platform. Developed design and site theme. Maintained site in terms of design, inventory and the handling of customer service issues.Part of DHC/Target/Rivertown team responsible for launching respective e-commerce sites. Participated in developing website strategy and cross-company template design.Content ManagementCoordinated effort of e-commerce team members, utilized a cross-company content management system, assisted others in use of content management tools, and served as a resource and point person for Dayton Hudson counterparts.Corporate CommunicationsHandled media inquiries regarding Rivertown Trading Company, its catalogs and e-commerce sites, maintaining corporate communication materials and tools.